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Macrotrends

#RichKidsOf...

... Following the lives of wealthy, materialistic youth has become a globally resonate form of entertainment. Only 23% of GYs say that being very wealthy is a life aspiration, yet money still talks globally. Indeed, Ys in some nations are taking pride in wealth, flaunting their upwardly mobile financial status as a badge of honor that often inspires envy or amusement from their peers. Money is a top priority among many South African Ys; 35% say that being wealthy is a life aspiration, 45% say that ...

Opportunity Knocks

... (see examples). Although all generations want to live somewhere they can find employment and make money, for modern youth, it's more than just for a paycheck, as they seek jobs that align with their lifestyles and passions. They’re looking to move for opportunities that allow them to love what they do, regardless of where it is. Additionally, as suburbs and cities continue to resemble the other more and more in terms of infrastructure and amenities, young people who may have previously flocked to a ...

TasteMakers

... Modern youth prioritize spending on food and beverages and have elevated it above other consumer categories because it’s an accessible way to collect share-worthy experiences. Whereas in their youth Boomers and Gen Xers "ate to live," Gens Y and Z "live to eat" as evidenced by their strong fervor for and high spending on food and beverages. Despite their limited funds, eight in 10 young people in the U.S. and UK (83% and 82% respectively) say they spend a lot of money ...

Marketing Tips

... in Brooklyn and Austin into “Leinie Lodges” and made them available for rent on Airbnb. Thanks to the brand, guests could have the comforts of home and enjoy a private space outside of where they live. Luxury retailer Totokaelo has created a welcoming, homey environment in its new SoHo store, with an outdoor seating area, free WiFi, and a community library. - 4. TEACH THEM ABOUT MONEY MANAGEMENT - Ys have money to spend; they just aren’t sure how to handle their finances and often feel ...

Nesting & Resting

... can’t really breathe or rest until you decorate your space and make it yours.” Notably, it’s not just the living room, which is typically associated with hygge, that’s getting an upgrade. Bedrooms, bathrooms, kitchens, patios, and more are all potential canvases, offering brands ample opportunities to create products for these areas of the home more emblematic of hygge. For those with roommates—whether they’re teens living at home, college kids in dorm rooms, or older Ys saving money in ...

The Impact Of Influence

... that be because of their message, relatability, or aesthetic appeal—found themselves in an enviable position of power once held only by celebrities. With millions of eyes watching this space, brands are making a serious investment (in terms of effort and money) into influencer marketing. The influencer marketing space is estimated to be worth $8 billion in 2019 and projected to be worth $15 billion dollars by the year 2022—an ambitious target for an industry that’s yet to develop the ...

Shop Talk

... nothing more. For young consumers, buying is a process that requires work—the research that goes into a purchase decision, the price comparison across providers, and the money they have to sacrifice to acquire an item—which isn’t altogether an exciting process. But shopping, on the other hand, is meant to be fun.Shopping As An ExperienceYounger generations separate the acts of shopping and buying because they view buying as a process to complete and shopping as an experience to engage in ...

Culture Spotlight On Nigeria

... musicians and judges about artists' rights. Meanwhile, as mobile phone usage has grown rapidly in Nigeria in recent years, ringback tones, in which customers pay to have a certain song play while a call is connected, are extremely popular. Selling music through these services has become one of the biggest sources of revenue for Nigerian artists and they're pushing cellular companies for more money. True Story: Novels Address Real World StrugglesThere's a new generation of young Nigerian novelists ...

Sense In Sensitivity

... helping ease people’s pain when possible. - Revise scheduled plans. - It’s imperative for brands to cancel scheduled messages on social media that are focused on self-promotion, such as ones that tout a product or encourage people to shop a sale. When individuals’ social feeds are flooded with news and thoughts about an upsetting occurrence, they see it as disruptive and insensitive for a brand to post a message that implies it’s solely concerned with making money. Learn from these brand fails ...

All The Feels

... their money, with 43% of U.S. Trendsetters and 57% in the UK having done so.I have noticed people including others that don’t seem to feel very included. People my age have sat by kids at lunch that didn’t have anyone sitting by them, and also played games or did activities out of their comfort zone to make people that are feeling left out feel better.WALKER, 15, U.S.Zs are also moved to empathy by issues happening within the halls of their own schools. Bullying was a strong force affecting Ys, and ...