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Macrotrends

Marketing Tips

... in Brooklyn and Austin into “Leinie Lodges” and made them available for rent on Airbnb. Thanks to the brand, guests could have the comforts of home and enjoy a private space outside of where they live. Luxury retailer Totokaelo has created a welcoming, homey environment in its new SoHo store, with an outdoor seating area, free WiFi, and a community library. - 4. TEACH THEM ABOUT MONEY MANAGEMENT - Ys have money to spend; they just aren’t sure how to handle their finances and often feel ...

Free For All

... do. What’s more, by discovering the specific activities that Ys and Zs choose to partake in, brands across all verticals can step in to support and inspire them through their passions.THE WORK-LIFE DEBACLEAcross generations, the workplace has seen cultural shifts that have defined and then redefined the purpose of work and free time. Baby Boomers, who worked to live, viewed work as a means to make money and pay for the lives of leisure they deserved; free time outside of work was a time to put ...

Feel The Burn: Understanding Modern Burnout

... as No Money, More Problems. To earn extra cash and attain a sense of fulfillment or meaning, modern youth have adopted the attitude that they should Always Be Hustling. The combination of young people’s constant need to hustle and the Over Stimulation they experience from a 24/7 news and entertainment cycle is causing modern youth to seek respite in a multitude of ways: discover how young people are using their downtime to recover from burnout in Free For All; zone out To Your Heart’s Content in ...

Opportunity Knocks

... (see examples). Although all generations want to live somewhere they can find employment and make money, for modern youth, it's more than just for a paycheck, as they seek jobs that align with their lifestyles and passions. They’re looking to move for opportunities that allow them to love what they do, regardless of where it is. Additionally, as suburbs and cities continue to resemble the other more and more in terms of infrastructure and amenities, young people who may have previously flocked to a ...

Nesting & Resting

... can’t really breathe or rest until you decorate your space and make it yours.” Notably, it’s not just the living room, which is typically associated with hygge, that’s getting an upgrade. Bedrooms, bathrooms, kitchens, patios, and more are all potential canvases, offering brands ample opportunities to create products for these areas of the home more emblematic of hygge. For those with roommates—whether they’re teens living at home, college kids in dorm rooms, or older Ys saving money in ...

Sense In Sensitivity

... helping ease people’s pain when possible. - Revise scheduled plans. - It’s imperative for brands to cancel scheduled messages on social media that are focused on self-promotion, such as ones that tout a product or encourage people to shop a sale. When individuals’ social feeds are flooded with news and thoughts about an upsetting occurrence, they see it as disruptive and insensitive for a brand to post a message that implies it’s solely concerned with making money. Learn from these brand fails ...

Shop Talk

... nothing more. For young consumers, buying is a process that requires work—the research that goes into a purchase decision, the price comparison across providers, and the money they have to sacrifice to acquire an item—which isn’t altogether an exciting process. But shopping, on the other hand, is meant to be fun.Shopping As An ExperienceYounger generations separate the acts of shopping and buying because they view buying as a process to complete and shopping as an experience to engage in ...

Shop Right

... especially important now that it’s more common than in the past to have households where both parents work, leaving less time for errands. Digital services play into young people’s burgeoning desire for an optimized life. As discussed in The Optimization Generation, the aftermath of the recession has made Ys more selective about how they spend their time and money in recent years, and like generations before them, Y parents are finding that being strategic with one’s time and money becomes even more ...

All The Feels

... their money, with 43% of U.S. Trendsetters and 57% in the UK having done so.I have noticed people including others that don’t seem to feel very included. People my age have sat by kids at lunch that didn’t have anyone sitting by them, and also played games or did activities out of their comfort zone to make people that are feeling left out feel better.WALKER, 15, U.S.Zs are also moved to empathy by issues happening within the halls of their own schools. Bullying was a strong force affecting Ys, and ...

Inside Out

... judge people based on how much money they have—showing off one’s affluence doesn’t automatically mean that person looks down on others. In the case of Gen Z, they’re more likely to do so as a statement of individuality rather than a statement of superiority. Though Zs are highly cognizant of financial security, they’re also amassing income at a younger age and strongly believe in investing in worthwhile items given their potential ROI; the combination of these characteristics inspires ...