361 results for '"music"'
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Macrotrends

There's No Place Like Home(town)

... unique. Entertainment, music, and CPG brands could call out shows most streamed, music most listened to, or products most purchased, all by locale, in targeted advertising or even physical retail concepts. Much in the same way that hyper-localized product curations drive consumer interest in a retail setting, calling out and playfully celebrating the fun idiosyncrasies specific to different states, cities, and towns will go far to play on the nostalgia youth feel and reinforce a consumer’s experience ...

Innovation Marketing Tips

... . Increasingly, artificial intelligence is being used in the creative process, helping push the boundaries of artistic expression and opening up new possibilities for brands. Yet, brands can be innovative even without embracing State Of The Art technology. By reimagining the creative process, even in small ways, brands can position themselves in a new light. IBM & Spotify Earlier this year, when creating the single "Go," music producer Alex da Kid leveraged IBM and Spotify to find an artist that ...

Marketing Tips

... making friends gets harder with age, and given their newfound focus on quality over quantity, it’s poised to become harder still. Nevertheless, many are eager for more friendships, and brands can serve as a conduit by offering them an incentive to do so—while never forgetting the importance of time-honored friendships. Southwest x Coca-Cola The Nonstop Music Moments campaign by Southwest and Coca-Cola brought traveling strangers together virtually over their common taste in music. Travelers in ...

Sports Clubbing

... sport and provide a regular opportunity to boost young adults’ social lives and expand their social circle. Sports participation as a nightlife category is poised for enormous growth, with Richard Branson even launching a company devoted to sports festivals earlier this year, which positions them as the new music festivals. Dubbed Virgin Sport, the company will be hosting events in the U.S. and UK featuring a distance run as a tentpole event, as well as a lineup of other activities including fitness ...

Branding Trends

... themselves and share the photos with their own networks.KFC Watt a Box Customers at select KFC locations in India can refuel more than their bodies. The 5-in-1 Meal Box includes a built-in power bank and USB cord for charging phones, so consumers could continue to text, listen to music, play app-based games, or do any other digital activity to entertain themselves while they ate. - 2. Entertainment Museums - The ease with which content can be accessed today can make it feel ordinary, which has prompted ...

IRL (In Real Live)

... transforming TV and streaming shows into live events, brands and entertainment properties should consider doing this for music, games, and literature, too. They could host listening parties for albums, as is currently being done on a niche level with vinyl listening events like Classic Album Sundays for people to enjoy the medium together. The rapid popularity of eSports means brands could host events where this content is screened, and they could offer live events around board games and video games in ...

Supply & On Demand

... creative content that they want to explore and share. While the television, music, and publishing industries have evolved to meet young people’s expectations to access media whenever and wherever they want in order to retain this coveted audience, other industries—namely movie theaters—have been notably slow to shift and react. They have been gradually introducing new concession stand options and seating formats, but studios continue to dictate what movies are shown in theaters, and, not by ...

The Democratization Of Sports

... Young fans aren’t satisfied with the status quo in terms of how sports are played and consumed, and they expect the industry to evolve based on their lead as the new sports authorities.The sports industry is on the verge of an overhaul, driven not by the leagues and teams that comprise the category, but by its young fans. Gen Ys and Zs are known for disrupting the status quo (as the taxi, hotel, and music categories can attest); they don’t do it consciously, rather the industries that refuse to ...

Tricks Of The Trade-Off

... remain mine, but that's something I've come to terms with when I adopt new technology.SHAE, 20, TXAUTOMATION VS. JOY OF DISCOVERY With brands increasingly using people's data to provide more relevant information, products, and services, consumers benefit from brands doing the work of finding what best aligns with their habits and taste, yet, with this, they lose the joy of discovery. Automation that provides recommendations on what clothes, music, or food someone will like based on their data brings ...

Culture Spotlight On South Korea

... ;rooms.Seoul’s New Sound: R&B Is A Genre To WatchK-pop continues to be Korea’s most lucrative and world-renowned genre, but there’s another music style on the rise in the country—KR&B. This sound is one comprised of experimentation and creativity from young people. The Internet has introduced South Korean youth to global artists and has inspired them to add to their own music culture. Younger Korean artists are gravitating towards soul and funk and using it to develop the unique sound of KR&B. The live ...