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Macrotrends

It's A Mall World After All

... sorts that moved customers from one chain store to the next. The layout was always the same, and the stores rarely provided anything exciting or out of the ordinary. This approach doesn't cut it with today's youth, who expect a lot more out of the in-person shopping experience. If they just want to buy products, they can do so online, meaning IRL shopping needs to be social, engaging, and experiential. This is actually good news for malls that are up to the challenge because 71% of U.S. and UK ...

Tricks Of The Trade-Off

... there are downsides like sacrificing privacy and spending too much time looking at screens, but the upsides are dramatically bigger. Technology makes my life easier, more stress free, and allows me to excel in my work. JACOB, 33, VAFor every benefit that innovation provides (cheaper taxi rides, access to information), there is often a downside (loss of worker rights, fake news). However, I am optimistic that overall, innovation is benefitting society.  NATHANIEL, 34, UKTECHNOLOGICAL ...

Retail 2.0: A.I., AR & VR

... U.S. would like to see more smart mirrors in stores, as would 38% of U.S. Trendsetters and 34% in the UK. There are lots of opportunities to improve tech for online shopping as well: 28% of UK youth and 26% in the U.S. want to see more virtual try-ons when shopping online, as do 43% of U.S. Trendsetters and 36% in the UK. As A.I. ramps up in the retail space and more brands embrace the technology, this could also be good news for sustainability, since machine learning can help predict what's going ...

Extracurriculars

... visibility of the company's brand and leaders. The site, Paradigm Money, teaches customers about personal finances and includes news, opinion pieces, interviews, and advice.Earth Fare Organic food retailer Earth Fare has begun publishing a quarterly healthy lifestyle magazine, “The Clean Plate,” to educate readers on topics like the importance of clean food, eco-friendly choices and the dangers of consuming products treated with antibiotics. These articles go beyond the average grocer’s content ...

POP Trends

... staged a successful April Fools’ Day prank that demonstrated readers’ tendency to share articles without bothering to read past the headline. Now, in reaction against the sort of instinctive posting that lacks context or confirmation, a growing number of startups and projects are highlighting the comprehensive background—i.e., the basic facts, historical and cultural context, and analytical implications—of the stories they report. Part Wikipedia, part breaking-news service, Vox uses ...

Global Digital Trends

... she wasn’t a real person. Wilson broke the news that Shudu was artificial after she unexpectedly went viral. Her Instagram feed features CGI photographs and videos of her modeling.Ronnie Blawko Ronnie Blawko is a CGI influencer and gamer with over 47,500 followers on Instagram to date. Ronnie was created by Brud—the same tech company responsible for Lil Miquela—and is often featured on Lil Miquela’s Instagram. Ronnie’s Instagram features photographs of him posing in designer streetwear ...

POPscape

... someone to be “cultured” not just for having stereotypically refined taste, but for the ability to demonstrate taste across diverse categories and genres. (In this spirit, more than half of respondents agree that they need to keep up on celebrity news to stay involved in the cultural conversation). Content providers have responded to this growing sentiment: consider outlets like The Huffington Post or BuzzFeed, where hard news headlines are featured alongside Kardashian updates and cute kitten videos ...

ReLuxe

... . It's also an exclusive brand that is hard to find in the States, and I feel like as far as athleisure, the styles are fun and wearable.HILARY, 35, PAZ LuxuryThough Ys are looking for a “better you” in body, mind, and soul, their younger counterparts are less esoteric. Teen Zs are great news for the traditional luxury industry because their Gen X parents passed along an appreciation for traditional status symbols. Growing up pre-Internet, Xers had fewer ways to express themselves than do youth today ...

Cultural Diplomats

... society that allows individuals, not just those in positions of authority, to influence global culture on a grand scale. In this sense, Ys are the first generation of Cultural Diplomats: emissaries empowered to bridge international divides, whether online, abroad, or at home. The expanding power of the individual was set into motion by forces that, for GYs, began early in life. Growing up with the unprecedented resource of the Internet afforded them direct access to international news and events. This ...

Side Buy Side

... their friends are doing regularly and what brands they favor than were young people in previous decades. Just by mindlessly scrolling through social media, they can see which companies, products, and places their friends support, from those they follow and the posts they like, to those they include in their updates and mention in their Venmo feeds. Additionally, targeting methods show them what their friends follow and like, which amplifies such people's influence. Although it's good news for ...