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Macrotrends

Culture First, Country Second

... follow news from other countries | I watch entertainment in other languages with subtitles | I pay attention to fashion/style trends from other countries | I play video games with people from other countries | I follow artists from other countries (e.g., painter, photographer, creatives) | I pay attention to beauty/grooming trends from other countries | I follow sports teams/athletes from other countries | I follow authors from other countries | I read blogs from other countries | I read ...

No Money, More Problems

... Young people today are burdened by debt, overwhelmed by rising costs, and uncertain of their fiscal futures, creating a cycle of financial burnout that's difficult for them to get out of.To today’s youth, who came of age during the Great Recession and are still struggling to play catch-up, money can be a major source of stress. But while financial issues can be stressful across the board, the strain manifests itself in different ways for Ys and Zs. About one in four youth in the U.S. and one in ...

Transgender Activists

... educate the public and foster equality. They’re advocating for school bathrooms and locker rooms to become more trans-inclusive, fighting for students to play on whichever sports team adheres to their gender identity, and signing petitions for transgender rights, such as having Leelah’s chosen name placed on her tombstone, and banning transgender conversion therapy. They’re also striving to be role models for a long underrepresented group (see Z trans activists below), as they realize their peers are ...

The Generational Manifesto

... improve their lives. Meanwhile, brands can play an important role in dismantling social stigmas and creating a more accepting society; by understanding how each generation is Breaking Bad behaviors of the past and where work is still needed, they can help foster new social norms.Lastly, though each generation has distinct attributes, meaning brands can't take a universal approach to reach everyone, there are certain must-haves that every group expects from brands. These Multigenerational Marketing ...

Marketing Tips

... get their squads back together for the release of Call of Duty WWII. The spots present a fun take on modern friendships while addressing the issues young adults face when making time for one another, such as new parenthood or career aspirations.Xbox To promote the Xbox One X, Xbox Australia hosted a pop-up venue called Stay N’ Play in Sydney, where people could have video game marathons late into the night in a comfortable space where they could also rest and recharge. The branded venue ...

Parental Advisory

... ’ authority. When it came time to raise their own children, Boomers rebelled against this notion and rewrote the rules, effectively “peerenting” their children and treating them like buddies. They put their children at the center of their world, getting down on their floor to play with them on their level and asking their opinions of purchases ranging from technology to family vacations. Now, as Gen Y is putting its own stamp on parenting, young mothers and fathers are once again reimagining the role of ...

Retail 2.0: Shopping As A Live Event

... celebrity speakers and include fitness classes or wellness treatments, the driver is really about shopping as a social experience. Beauty brands, in particular, have embraced live events focused around their products. - Brands Creating Shopping-Focused Events - PopSugar Play/GroundThe pop culture site hosted its inaugural festival in 2018 with headliners like Kate Hudson, Mindy Kaling, and Yara Shahidi. While the celebrity guests were certainly a draw, the event was largely focused around its 125 brands ...

Numbers Game

... element that informs not only how teams are built and managed but also how people evaluate players and engage with them and fellow fans. But while performance metrics can be useful tools for leagues and a fun touchpoint for fans, the emphasis on analytics is threatening to detract from the serendipitous nature of the game and the mystique of its players. Understanding where to draw the line when leveraging technology and data will be crucial for companies looking to play the Numbers Game. The ...

Global Home & Away Trends

... . Beijing’s co-living developments strengthen the city’s sluggish real estate rental market, while similar projects in Singapore play up the “Millennial-designed, Millennial-managed” aspect to compete with the affordable public housing market, which houses a large portion of the city’s population. - South Africa: Rise of Coding Clubs - Just as young people in the U.S. and UK are increasingly going out of their way to obtain community, joining clubs and organizations in order to feel a sense of belonging ...

Fempowerment

... than half of Z girls think they should be able to play traditionally male sports, and as news headlines show, they’re speaking out against institutions that prevent this. Highly cognizant that their voice matters and that they have the power to make a difference, Zs are becoming the new face of feminism. BOYS INCLUDED I definitely consider myself a feminist because it’s advocating for basic human rights. MARTY, 17, OREfforts to achieve women’s rights have traditionally been led by women, for ...