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Macrotrends

The New Friend Zone

... zeitgeist, friends are the new arm candy. This shift in values is changing the face of “The Friend Zone.” Once the realm where a person kept a friend whom they didn’t want to date, it has now become an exalted domain where friends play active roles in enhancing each other’s love lives. "It doesn't feel awkward in any way if I'm hanging out with a person whom I'm dating and a single friend. In fact, it’s quite fun to hangout together sometimes because they tease, try to interrupt, and sometimes makes fun ...

Social Live

... iMessage with up to 16 people. Users can play games together, and the service is planning to add several other interactive media consumption experiences, such as TV shows and news videos, so that people can watch together, too. While these two apps are propelling this form of socializing, they’re certainly not the only services in this space (see examples). WhatsApp added video calling in 2016, as did Snapchat, which has been among the most preferred social networks for Zs in recent years, and group ...

The Young & The Restless

... teenage years, Zs have more stimulants keeping them up at night. Many also aren’t getting ample exercise, with gym classes and sports teams being cut in schools (see Play The Game) and their rising interest in gaming and non-athletic sports (see Video Game Time), which means they’re less likely to be physically tired at the end of the day. When asked what they would do if they could have an extra hour a day, qualitative respondents unanimously said they would spend it sleeping. A 15-year-old in ...

Marketing Tips

... get their squads back together for the release of Call of Duty WWII. The spots present a fun take on modern friendships while addressing the issues young adults face when making time for one another, such as new parenthood or career aspirations.Xbox To promote the Xbox One X, Xbox Australia hosted a pop-up venue called Stay N’ Play in Sydney, where people could have video game marathons late into the night in a comfortable space where they could also rest and recharge. The branded venue ...

Retail 2.0: Shopping As A Live Event

... celebrity speakers and include fitness classes or wellness treatments, the driver is really about shopping as a social experience. Beauty brands, in particular, have embraced live events focused around their products. - Brands Creating Shopping-Focused Events - PopSugar Play/GroundThe pop culture site hosted its inaugural festival in 2018 with headliners like Kate Hudson, Mindy Kaling, and Yara Shahidi. While the celebrity guests were certainly a draw, the event was largely focused around its 125 brands ...

Transgender Activists

... educate the public and foster equality. They’re advocating for school bathrooms and locker rooms to become more trans-inclusive, fighting for students to play on whichever sports team adheres to their gender identity, and signing petitions for transgender rights, such as having Leelah’s chosen name placed on her tombstone, and banning transgender conversion therapy. They’re also striving to be role models for a long underrepresented group (see Z trans activists below), as they realize their peers are ...

Parental Advisory

... ’ authority. When it came time to raise their own children, Boomers rebelled against this notion and rewrote the rules, effectively “peerenting” their children and treating them like buddies. They put their children at the center of their world, getting down on their floor to play with them on their level and asking their opinions of purchases ranging from technology to family vacations. Now, as Gen Y is putting its own stamp on parenting, young mothers and fathers are once again reimagining the role of ...

Global Home & Away Trends

... . Beijing’s co-living developments strengthen the city’s sluggish real estate rental market, while similar projects in Singapore play up the “Millennial-designed, Millennial-managed” aspect to compete with the affordable public housing market, which houses a large portion of the city’s population. - South Africa: Rise of Coding Clubs - Just as young people in the U.S. and UK are increasingly going out of their way to obtain community, joining clubs and organizations in order to feel a sense of belonging ...

Numbers Game

... element that informs not only how teams are built and managed but also how people evaluate players and engage with them and fellow fans. But while performance metrics can be useful tools for leagues and a fun touchpoint for fans, the emphasis on analytics is threatening to detract from the serendipitous nature of the game and the mystique of its players. Understanding where to draw the line when leveraging technology and data will be crucial for companies looking to play the Numbers Game. The ...

Culture Spotlight On Turkey

... bars/lounges are seen as cool by one-fifth of Turkey’s youth. While gender does not play a large role in perception of these venues, beer gardens are more preferred by men, whereas cocktail bars/lounges are more preferred by women.Which of the following, if any, do you consider cool?Select all that apply. House parties | Nightclubs | Wine bars | Sports bars | Beer gardens | Wineries | Pubs | Dive bars | Speakeasies | Cocktail bars/lounges | Breweries | Hookah bars | Cigar bars ...