Marketing Tips Mar 10, 2016 marketing social consciousness causes and issues corporate responsibility ... Dollars For Change). - 2. Help curb consumerism to strengthen relationships with customers. - Young people feel that society’s consumerist behavior has gotten out of control (see Buy Not), and they’re now focused on being more strategic about what they purchase, how to make items last, and how to reduce waste. While they’re paring back on their purchases and prioritizing essentials, they’re also looking for brands to help them minimize their footprint and maximize the possessions they already own ...
Control Center Mar 25, 2018 health & wellness technology quantified self ... restless or calm.Friendships/RelationshipsIn the quest for self-betterment, Ys and Zs are exercising a need for control in their relationships as well (see DND [Do Not Distress]). They're not seeking to control the individual but to understand the interpersonal dynamics at play, their role in the partnership, and how they can improve both the interactions and the relationships. One way this is playing out is through personality tests, which have come back in vogue. This manifests itself on a lighter ...
Control Center 21+ Mar 25, 2018 health & wellness technology quantified self ... restless or calm.Friendships/RelationshipsIn the quest for self-betterment, Ys and Zs are exercising a need for control in their relationships as well (see DND [Do Not Distress]). They're not seeking to control the individual but to understand the interpersonal dynamics at play, their role in the partnership, and how they can improve both the interactions and the relationships. One way this is playing out is through personality tests, which have come back in vogue. This manifests itself on a lighter ...
Community > Commerce Sep 06, 2016 community retail brick-and-mortar shopping ... Young people prioritize gaining a sense of connectedness above individual consumption when shopping and spending.Young consumers are shunning shopping experiences that are merely transactional. Brands can no longer simply put products on shelves and expect young people to buy them. As youth expect to have personally meaningful relationships with brands (see The One), they browse and buy for more emotional reasons than utilitarian ones. Today, the purpose of shopping has shifted from just ...
The New Social Norms Dec 18, 2017 social life friends nightlife social media ... them to form new friendships since their peers often don't want to invest the time and energy in fostering new relationships and then have the work of a bigger friend group; as a result, they often feel that they have No New Friends.This shift is even affecting the relevance of social media today. Young adults are finding that they're less likely to get the quality interactions on social media that they enjoyed in years past, as such platforms have become infiltrated with brands and entertainment ...
Justifying Fan Fic Jun 09, 2014 media & entertainment books hobbies movies TV ... changes are made to a character's history, motivations, or environment (e.g., Harry Potter without magic). Crossover: a story that involves characters or situations from multiple sources; for example, characters from Glee interacting with characters from The Hunger Games. Slash: stories that feature relationships between two same-sex characters (typically males), regardless of their sexual orientation in the original work. ...
Home & Away Entertainment Trends Dec 06, 2018 ... knowing that the people who live just steps away from them are leading secret lives. As young people continue to live their lives without connection to their neighbors, audiences can expect to see more entertainment within this genre. And as young people continue to neglect creating relationships with their neighbors, brands can help be the catalyst for such community connections.The AmericansFrom the outside, Philip and Elizabeth Jennings and their two teenagers look like the perfect family living in ...
Cultural Diplomats Sep 10, 2014 food & beverage global travel local culture peer-to-peer tourism vacation ... With unprecedented access to technology and affordable travel options, Ys are forging connections with their global peers and facilitating cultural exchange firsthand.Historically, governments and rulers controlled international diplomacy efforts, appointing elite officials who were among the few people sanctioned to establish channels of trade and communication with foreign nations. Global Ys (GYs), however, do not require lofty positions to form such relationships. They live in an open-source ...
Realistic Optimism Feb 27, 2016 social consciousness activism causes and issues corporate responsibility politics ... they are confident in the ways they can personally contribute small measures to make it a little better and believe that, collectively, their efforts can make a difference on a grander scale. Youth’s enthusiasm for claiming ownership of world betterment is most visible through their everyday relationships and actions. Informed by their loyalty to small-scale endeavors like independent boutiques, CSAs, and handmade brands, their optimism is largely being filtered through a 1-to-1 approach, as ...
ReLuxe Sep 09, 2016 luxury retail experiences shopping status symbol ... , it may as well not exist. Even though many Zs still prefer to shop for products in-store rather than online (60% in the U.S. and 43% in the UK), the digital realm is where they go to discover products and form relationships with brands. Those early connections on social media lead to an affinity that will inform their purchasing decisions when they can finally afford luxury.Zs are also good news for luxury brands because they aspire to ownership. While much has been said about the ...
