The Societal Social Shift Aug 25, 2020 ... How and why Gen Z and Millennials are navigating a new era of social media use in light of the pandemic, BLM, and an election yearGen Zs and Millennials are frustrated and angry that the world and progress on the social issues they care about isn't getting better, and they're creatively using the tools they have in hand to try to finally get the results they desire. This has led to a major shift in activist-driven social media usage for both generations. Brands need to know about this shift ...
Cassandra's 2021 Outlook Dec 16, 2020 ... themselves and actively building a life that resonates with and reflects their true selves.Inconsequential PlayYoung consumers are craving some time for Inconsequential Play, seeking out moments of levity, joy, silliness, and plain old fun across multiple downtime touchpoints. This includes the entertainment they consume, the social media they depend on, and the hobbies they’re taking up as they spend more time than ever at home.Navigating the New-borhoodYoung adults have a new perspective on ...
Life For Like Dec 14, 2019 ... Influencers are oversharing as a means to entertain their followers and create a space for people to feel seen and represented. Brands can take a page out of the influencer playbook on how to overshare with a purpose in order to create a genuine connection with modern youth.While the full impact of social media on society is yet to be seen, it has already fundamentally altered the way we perceive the world, view ourselves, and interact with others. Before the likes of Facebook and Instagram, it ...
No Joy in Division Mar 21, 2020 ... “out” group (them). Today, not only do we feel more firm in our own views, but we see the “other” as more negative, according to the Annual Review of Political Science. This concept of social categorization drives us to discriminate, stereotype, and propagate prejudices.Set amongst a backdrop of vulgar vernacular, online echo chambers, and mayhem due to misinformation, youth’s ideologies stand to grow further apart. The ensuing extremist policies, government shutdowns, social media spats, and ...
The Direct Connection Jun 21, 2019 ... rather their key characteristics. This is good news for traditional retailers because it means that modern youth aren’t as concerned or even aware of the model of distribution; rather, young consumers are aware of these brands because of their effective marketing strategies that span social media, subway ads, and podcast sponsorships, as well as their customer service policies that make trying new products easier. To wit, one-third of Trendsetters in the U.S. and one-quarter of Trendsetters in the UK ...
The Impact Of Influence Dec 17, 2019 ... deciding who could influence when, as they owned the channels of distribution. But the inception of the Internet and social media shifted the flow of power. Online social networks democratized access to these channels in that everyday people could hop on their online blog or their Twitter account and have access to an audience, potentially numbering into the hundreds, thousands, or even millions. And those among the general population who could amass a dedicated, loyal following online—whether ...
Live, Not Buy: Gen Z Activism Mar 22, 2020 ... with police in Hong Kong. Today’s youth are inclined toward personal participation, with the belief that the sum of their small acts can lead to change.For modern youth, who grew up on the Internet—especially Zs, who have never known a time without it—activism doesn’t just happen IRL; it can take place online, too. Three in 10 Zs in the U.S. and UK (30% and 27%, respectively) have shared information about a cause or issue on social media, as well as 28% of Ys in the U.S. and 26% in the ...
Retail 2.0: Shopping As A Live Event Jun 18, 2019 ... and the popularity of retail markets like the Brooklyn Flea and Renegade Craft Fair speak to the strength of this shift in the way modern youth shop. This desire for experiential shopping is only heightened with social media. The last few years have seen a slew of adult-oriented "museums" that offer visitors the opportunity to produce content specifically for social platforms. The Museum of Ice Cream, Color Factory, Candytopia, and A. Human are just a few examples of these curated experiences ...
Retail 2.0: Tech-Based Commerce Jun 19, 2019 ... -looking, but there's still plenty of room to grow, particularly when it comes to reimagining overall engagement with consumers. By utilizing the devices and social media platforms where modern youth already spend much of their time, brands can capture Ys’ and Zs' attention and create a digital environment that both attracts consumers and keeps them there. THE SIMPLE BUYModern youth are accustomed to instant gratification and want innovations to save them time (see Need For Speed). To them, the ...
Global Influencer Trends Dec 09, 2019 ... , who had between 1,000 and 5,000 followers. - Southeast Asia: Lack of Disclosure on Ads - BrandHero examined influencer accounts from Singapore, Malaysia, Thailand, and Indonesia, and found that 86% of the posts violated Instagram's rules requiring brand collaborations to be clearly noted. This was significantly higher than the posts that it examined in the U.S. The social media company stressed the importance of transparency in creating sustainable relationships and boosting engagement. "This ...
