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Macrotrends

Transgender Voices

... only recently made steps toward improvement in this area. California just became the first state to sign a law giving transgender students in public schools the right to decide which bathroom and locker-room facility to use and which sports teams to join based on their gender identity. Additionally, a transgender first grader in Colorado recently won a civil rights case permitting her to use the girls’ bathroom at her school. As Ys and Zs strive for a more accepting and gender-inclusive world, they ...

Pro-LGBT

... characters are more present, and less often stereotypically portrayed, than ever before. Even the traditionally homophobic realm of professional sports has made recent strides in terms of its acceptance of gay players; athletes such as Brittney Griner, Jason Collins, and Robbie Rogers have all received ample support from fellow players and fans after publicly coming out. For brands, taking a stance on LGBT rights is more important now than ever, and not just in terms of appealing to young consumers ...

Exertainment

... drops as a scavenger hunt, in which fans have to be physically active to access content early. TV networks could host challenges encouraging people to be active for the number of hours they binge a show. Meanwhile, movie properties can host real-life sports lessons and events based on those featured in their properties, since nearly half of Trendsetters in the UK (48%) and four in 10 in the U.S. are interested in participating in a sport based on an entertainment property (e.g. Quidditch from Harry ...

Epic Entertainment

... the Mannequin Challenge, which encourage social media users to outdo one another to contrive and create the best post. The phenomena have grown so large that whole schools, entire companies, sports teams, and celebrities have gotten involved. The more outrageous, the better, regardless of how many takes it requires to get the perfect video. Social media increasingly begs young people to present their most creative selves in order to stand out from the crowd.Youth are so ...

Transgender Activists

... educate the public and foster equality. They’re advocating for school bathrooms and locker rooms to become more trans-inclusive, fighting for students to play on whichever sports team adheres to their gender identity, and signing petitions for transgender rights, such as having Leelah’s chosen name placed on her tombstone, and banning transgender conversion therapy. They’re also striving to be role models for a long underrepresented group (see Z trans activists below), as they realize their peers are ...

The Comment Box

... ” on a piece of content at the moment they post, tweet, or email it. Comments sections have meanwhile devolved into a wasteland of hateful rants, unconstructive feedback, random non-sequiturs, and spam. On certain content, the tenor of comments can achieve a height of vitriol that inspires publishers to disable the commenting function, altogether (as Sports Illustrated was compelled to do for Jason Collins’ article on coming out). Comment moderation can help manage this to an extent, but poses its ...

Overboredom

... shows to watch or songs to listen to when they find themselves without something to do. They’ve seen others their age garner success and fame before they were even old enough to get a driver’s license, and it has raised the bar for what they expect to accomplish in their youth. Couple this need to hustle with the daily demands of school, homework, chores, and after-school clubs and sports, and the concept of boredom becomes outdated and stigmatized—something to be eradicated. Being busy is ...

Stick It

... into stickers on Path and Lango. - SPORTS - Lango, which features cartoon stickers of popular NFL players, created sticker representations of each of the San Francisco 49ers in time for the Super Bowl. Fans of FC Barcelona or Real Madrid can purchase digital stickers of their favorite footballers on the app Line to show their support. - BRANDED STICKER PHOTOGRAPHY - We’re beginning to see brands experiment with digital stickers outside of messaging apps, developing digital stickers that can be ...

Pop Politics

... . Indeed, for youth today, political events are a cause for popcorn and potluck gatherings, much like major sports events or awards shows. A little more than one in 10 trendsetting youth in both the U.S. and UK have hosted or attended a party for political events (e.g., watching debates, watching election results) in the past year—and, in the U.S., those numbers surely stand to increase post-election. Moreover, The New York Times even reported on the phenomenon of young people ...

Outer Limits

... balloon’s burst to win a forthcoming trip to space.Virgin Galactic has signed Land Rover as its first global sponsor for the next three years. As part of the partnership, the Virgin Galactic team and all future astronauts will ride in Land Rover vehicles to space training and to the spaceship.Japanese beverage company Otsuka plans to bring the first commercial product to outer space. In October 2015, it will send to the moon a titanium container filled with its powdered Pocari Sweat sports drink. ...