152 results for '"streaming"'
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Macrotrends

The Urge To Splurge

... , DVDs) | Household electronics (e.g., TV, microwave) | Bars/clubs | Pet care | Travel (e.g., plane tickets, accommodations) | Digital media (e.g., ebooks, streaming services) | Home décor/furniture | Health/wellness (e.g., supplements, treatments) | Household supplies (e.g., cleaning supplies, toilet paper) | Sports/fitness (e.g., sports equipment, workout gear) | Vehicles (e.g., cars, bikes) | Children's items (e.g., diapers, kids clothing) | Garden/outdoor THE MOST ...

Accelerated Adulthood

... these days,” accompanied by a shake of their head. However, the Internet era makes it seem that Zs are growing up even faster than youth of previous generations because of their ability to discover “adult” content prior to becoming adults.  With unprecedented access to sophisticated content, be it news online, mature movies and TV shows on streaming services, or uncensored opinions and photos on social media, it’s become increasingly difficult to shelter youth in an “age-appropriate” bubble ...

Omnitainment

... culture where a large portion of 14- to 34-year-olds don’t see the ads they create. Even ads that appear online or during streaming content is having a tough time reaching its intended audience as they’re multitasking while engaging with these mediums. Unless a spot has something they deem noteworthy (for instance, great comedic moments, cool music, or a celebrity they like), they’re simply not registering it.GEICO has consistently made entertaining ads over the past few years. I like that they put ...

Global Music Trends

... publication.Kendrick Lamar Pulitzer Prize After 75 years, Kendrick Lamar was the first artist to win the Pulitzer Prize for Music for a hip-hop album. His album, DAMN, is the first non-classical, non-jazz album to be awarded a Pulitzer.The Rap of China The reality series that debuted last summer on IQiyi, the Chinese video streaming platform, achieved more than 600 million views in its first month—though the government took it off the air and cancelled upcoming seasons due to its ...

On/Off

... -visual displays, live-streaming stations, music that plays simultaneously on the brand’s website, and RFID tags that allow shoppers to access additional item content. The digital-physical hybrid has proven so successful that Apple recently tapped former Burberry CEO Angela Ahrendts to lead a much-needed integration of its own dated website into its celebrated physical stores.INSTALL ONLINE ORDER PICK-UP SYSTEMSThe Container Store, JCPenney, Cabela’s, Apple, Nordstrom, Best Buy and Walmart offer in ...

Know It Alls

... , with streaming and e-books and Google just a tap away—can also become overwhelming. Although more than half of young people and 72% of Trendsetters in the U.S. and the UK are always interested in learning new things, about a quarter of youth feel overwhelmed by how much they could learn. As education becomes more personalized (see Extracurriculars) young people will have more ways to tailor their search for knowledge to find an approach that satisfies them without stressing them out.Keeping ...

Gaming The System

... key communication skills that translate regardless of whether they’re talking online or in person. It’s worth noting that these are also skills they look to brands to help them cultivate, revealing an opportunity for marketers that tap into gaming.Gaming has had a very positive impact on many of my friends' lives. I have friends who have made incredible amounts of money through streaming wager matches and competitions in games. They also have made money from selling virtual items for money in ...

Innovation Halo

... notification or update, they tend to think something is wrong. To this end, they notice more when things don't change as opposed to when they do. They've also been living in an era of frequent noteworthy innovations from Bluetooth technology to video streaming to virtual reality (see Two Decades Of Innovation Timeline), where traditional systems and industries are regularly being broken down, reimagined, and reinvented. Past generations never experienced such constant innovation; a brand could ride one ...

Digital Trends

... are sent to friends’ devices, which then identify stored music that most closely matches the original track. ITUNES RADIOIn an effort to compete with the likes of Spotify and Pandora, Apple recently launched ITUNES RADIO, a streaming music platform available on iOS 7. The promising new platform attracted 11 million unique listeners within the first five days of launching, and brands are clamoring to get a piece of the action (even without having seen a proven track record). Some—including Pepsi ...

Global Movie Trends

... Movie trends popping up around the world.Despite the bemoaning of the impending death of cinema since the dawn of the millennium, and particularly after 2017, which weathered the industry’s worst summer box office in a decade, the movie industry continues to create content that captures the imaginations and attentions of young consumers. To wit, 93% of global youth consider movies important to their life, with 59% watching movies to keep up with popular culture. While streaming services have ...