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Macrotrends

The Democratization Of Sports

... connected to the game. They can’t get enough of emerging stats and technology, as the new Numbers Game makes the experience of engaging with sports feel ever more immersive and the feats of players seem ever more impressive. They want to Sport The Look of their favorite teams, wearing branded merchandise not only for game days but also as streetwear, signaling an evolution in the athleisure trend. In fact, sports have become a Game Of Life(style), as fans bring their passion for the culture around the ...

Influencer Marketing Tips

... partnership, think about the actual output of the partnership: the content produced and the medium it’s distributed on. Again, be sure that both align with the influencer’s style and personal brand so that followers get the content they desire (and expect) while learning about a new brand or product; this two-pronged approach will ultimately drive follower purchase behavior. Thoughts For Implementation: How can your brand seek out and close partnerships with influencers who will genuinely represent your ...

Hi & Buy

... in funding, is a peer-to-peer marketplace presented through a video platform that wants to be the new and improved eBay for Zs. Targeting teenagers in the U.S. and UK, the app allows users to create short Snapchat-like videos complete with messaging, stickers, and filters to sell their products. Rather than trying to compete with the likes of P2P marketplaces on Amazon, LetGo, or even Facebook, Yeay is poised to be a new type of service specifically for Zs to "sell in their own style;" most users ...

POPulism

... for practical-minded edutainment that prioritizes quality of content to the same degree as its underlying message. Outside of politics, marketers can learn from the examples set by politicians of late: namely, that being a good sport and playing along can positively impact the effort to connect with young consumers. Comedic treatments of serious real-world issues resonate with these individuals because this is the style and tenor on which they’ve been raised. It’s how many of them first learned ...

Gut Check

... brand-loyal as prior generations, but, in their search for ways to quantify a smart choice, they are loyal to the numbers. A product with 1K 4-star Amazon reviews will inspire more confidence than, say, one with 10 mixed reviews. Having anticipated this shift, sites such as Rank & Style and Cricket’s Circle take the guesswork out of users’ purchasing decisions by applying algorithms and curation to product rankings. Such sites currently occupy only a small section of the review space, but are primed ...

Origin Story

... exploring its art/design | The best way to experience another country/culture is by exploring its fashion/style | The best way to experience another country/culture is through its sports The best way to experience another country/culture is by trying its food/beverages | The best way to experience another country/culture is by listening to its music | The best way to experience another country/culture is by exploring its art/design | The best way to experience another country/culture is by ...

Identity Theft

... through pregnancy. Nearly a quarter (24%) of U.S. parents and 22% of UK parents have less time to care for their own health and nutrition now that they have a child, which often results in weight struggles. Similarly, personal style often takes a hit after becoming a parent, as we heard from many moms and dads; between lacking the time and financial resources to shop for clothes and style themselves as they once did and the more active, messier lifestyle they lead in parenthood, they sometimes start ...

The Webfluencers

... a Day.” FASHION'S MOST WANTED: DANIELLE BERSTEIN Danielle Bernstein, an FIT student and the creator of We Wore What, has become fashion’s latest power blogger. In the fall of 2011, Bernstein received a ticket to Fashion Week through a friend; while there, photographers snapped pictures of her style, and her blog quickly took off. Bernstein now has 305,000 Instagram followers, with whom she shares pictures from the front row of Fashion Week and of her everyday life and style. Since her rise to ...

The New Age

... subject of documentarian Albert Maysles’ last film). STREET STYLE SOCIAL MEDIA Blogs and social media accounts that spotlight unique senior style, like Idiosyncratic Fashionistas and Fashion Grandpas, have exploded in popularity among younger audiences in recent years; Advanced Style even became a documentary feature.GRAY HAIR Some trendsetting young women—Rihanna, Zosia Mamet, Nicole Ritchie, and Kelly Osbourne, just to name a few—are opting to dye their hair silver before even finding their first ...

Culture Spotlight On The UK

... Shires, was the first UK artist to win a CMA award.All That Jazz: A New Style Of Jazz Is EmergingA new jazz movement is bubbling up in the UK, characterized by diverse sounds and experimentation. Unlike the jazz of decades past, this wave is much younger in terms of both artists and fans; it's mostly comprised of musicians in their twenties and early thirties, who have risen up outside of major labels and concert halls thanks to community support. This approach, similar to the UK's now popular grime ...