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Macrotrends

The Impact Of Influence

... accurate tools to measure tangible ROI. While the industry awaits the creation of technology to measure the true efficacy of influencer marketing campaigns, it’s important for brands to get a sense of whether or not social media influencers are actually influential when it comes to purchase decisions or if they’re merely another channel.For this answer, brands should look to modern youth, and especially Gen Zs: digital natives whose values and preferences around influencers are key indicators of the ...

Future Of Healthcare & Medicine

... . Services offering on-demand phone and video consultations remove the need for patients and doctors to be in the same room, and artificial intelligence and robotics are transferring some of a doctors’ tasks to technology. A.I. and robots are being slowly introduced into the medical realm, and at the moment 44% of U.S. youth and 43% in the UK are interested in having a robot provide them with a medical diagnosis. As Trendsetters are more interested in this, with 52% in the U.S. and 47% in the UK, it ...

Need For Speed

... . Even brands that offer customized products are ensuring that speed isn't sacrificed by enhancing their technology to create such items at a faster rate, as companies such as Asics and Vans are doing (see examples). And this doesn’t just apply to the retail sector; young consumers’ expectation for speed is causing them to feel that waiting a week between episodes of a TV show is too long nowadays, and going forward, brands will even need to shorten the wait time between seasons.Speed is very ...

Global Digital Trends

... Digital trends popping up around the world.Constant advances and innovations in digital technology such as artificial intelligence, voice activation, and computer-generated imagery are leading to shifts in digital culture, many of which are driven by today’s youth. The digital landscape represents a powerful and influential space, especially given that 80% of global youth say digital culture is important to their life, with young people in China (91%) and Mexico (89%) being especially likely to ...

Portraits Of A Generation

... about?Please select your top 5. Music | Gaming | Learning/education | Social media | TV shows | Movies | Cooking/food/ restaurants | Nature/the outdoors | Shopping | Fashion/style | Religion/spirituality | Reading | Health & wellness | Travel | Technology | Fitness | Art/design | Sports | Beauty/grooming | Volunteering | Digital culture (e.g., blogs, memes) | Politics & Social Causes | Science | News & Current Events | Live events (e.g., concerts, festivals, plays ...

Innovation Halo

... notification or update, they tend to think something is wrong. To this end, they notice more when things don't change as opposed to when they do. They've also been living in an era of frequent noteworthy innovations from Bluetooth technology to video streaming to virtual reality (see Two Decades Of Innovation Timeline), where traditional systems and industries are regularly being broken down, reimagined, and reinvented. Past generations never experienced such constant innovation; a brand could ride one ...

Data Mine

... aware of the potential risk factors they face when sharing personal information online, they’ve accepted it as a modern day hazard that’s worth the gamble, and just one of the many trade-offs they're willing to accept in today's increasingly digital world (see Tricks Of The Trade-Off). Young people’s willingness to forgo privacy in favor of all that technology provides isn’t an indiscriminate, careless practice—they no longer have an expectation of digital privacy that previous generations did ...

Innovation IRL: Profiles Of Modern Youth

... an Innovation Observer, Innovation Explorer, or Innovation Aficionado (see definitions below) and rate their tendency to avoid or embrace technology and innovation on a scale from one to 10, respectively. The participants kept a log of the innovations they used, how they discovered them, how they used them, whether or not they habitually used them, how they felt about them, why they did or did not believe they were innovative, and whether or not they would consider the brands that created the ...

The (DIS)Connect

... Digital tools and communications are adding a new layer of complexity to the way young people connect with, attract, and form romantic relationships. Technology has become the third wheel in romance. It is ever present, always hovering around singles who meet, couples starting out, and those in long-term partnerships alike. Digital communication has significantly changed the way that romantic partners interact at all stages of their relationships. At the outset, technology has the ability to ...

Marketing Tips

... is intended for staff to bring amenities requested to guests’ rooms.  - 4. Bring fans closer to the game. - Young fans seek to become deeply immersed in entertainment and to feel a close connection to the content they consume. Brands can amplify their passion and make them feel even more invested in sports by bringing them as close as possible to the event, whether through technology or through activations that physically place them near games. Samsung Samsung provided a few lucky ...