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Macrotrends

Marketing Tips

... Dallas or Atlanta airports over Memorial Day weekend and in Nashville and Chicago airports one weekend in June were invited to answer questions about their music preferences to be connected via a live audio and video feed with a remote stranger. Participants earned Coca-Cola rewards and shareable photos of the interaction.Label 5 Label 5 consumers could enjoy a whiskey virtually with a fellow drinker by participating in the brand’s "High 5: Say Cheers to the World" campaign. Users uploaded a selfie ...

Social Studies

... the myriad walks of life that populate a city, and now the ‘Humans of...’ trend has spread to cities and countries around the world. The unique storytelling medium, which pairs beautiful portrait photography with biographical narrative, is now hugely popular everywhere from Rome and Amsterdam to Tehran and Karachi. VIDEO ADSFacebook is currently testing autoplay video within select News Feeds—a change that’s been noted as one of the biggest advances in the site’s short, yet seismic, history. If ...

POP Marketing

... . The following brands have created successful parodies that demonstrate their brand ethos while contributing to the larger cultural conversation. In response to a Cadillac ELR commercial widely considered to be xenophobic at worst and obnoxious at best, Ford released a parody ad that emphasizes the green elements (as opposed to the “elite status”) of driving an electric car. American Greetings’ “World’s Toughest Job” video, which showed a range of applicants applying for a seemingly impossible job ...

State Of The Art

... collaboration between the human creator and the A.I. they utilize in the process of creating entertainment such as video games or music is important to building trust and excitement for modern youth as they consume A.I.-generated entertainment. Young generations want to understand the process of humans and machines working in tandem to produce creative assets and they should be informed of the process it took to get to the end result. In addition to emphasizing the expanded potential for human creativity ...

Monthly Deliveries

... services to reveal how their likeminded approach applies and appeals to both genders. - DOLLAR SHAVE CLUB - THE PROMOTIONDSC launched with a low- budget online ad in which co-founder Michael Dubin expounds on the service’s many advantages while riding a forklift, wielding a machete, and dancing alongside a factory worker and a person in a bear suit. The video immediately went viral thanks to its irreverent, over-the-top sense of humor. Since its premiere in March 2012, it has racked up more than 11 ...

ProPlay

... real cosmetics application skills, tries them out, makes a video about it, and posts it, as does tween makeup vlogger Emma of popular YouTube channel KittiesMama. A 12-year-old girl from Texas told us, “I take videos of my friends and I singing and dancing. I also like to record myself playing flute, putting on makeup, and fixing hair. I sometimes post the videos to Instagram.” Rather than “playing pretend,” Zs are experimenting with hobbies head-on in order to determine not only where their ...

Gender Flipping

... male counterparts. ROXY PRO GENDER REVERSESurf and swimwear company Roxy was widely derided for releasing a video trailer which, though intended to promote the Pro Biarritz women’s surfing competition, focused exclusively on the mostly naked body of a female surfer (later revealed to be pro Stephanie Gilmore). Critics complained that the ad wasted an opportunity to show the talents of a female athlete and instead ventured into the territory of soft-core porn. French website Boursmol Fundation [sic ...

Consumed Innovations

... other location-based methods. Video: See how Guatemalan shoe brand Meat Pack used geoconquesting to challenge and reward shoppers. - PANORAMIC SHOPPING - Brands from Target to Barneys have experimented with shoppable video, but few have found a way to make shoppable “stills” feel as new or engaging. In honor of New York Fashion Week, Sass & Bide built an interactive digital shopping experience that’s arguably even more engaging than video content. The digital feature, called FREETOWN, is a navigable ...

Beacons

... enticing in terms of their offers. For example, lingering in front of a certain appliance at a department store could trigger a video demonstrating its new and novel features; wandering into the freezer aisle at a grocery store could activate an e-coupon for frozen pizza. Beacons also allow brands to take into account their customers’ unique preferences. Individual shoppers can receive promotional offers specific to their purchasing histories, favorite brands, or even their typical path throughout the ...

Family Ties

... other hand, are more likely than moms to say that they have quality time with their kids by playing video games and sports together or going to see a movie.Playing together, going on outings, talking, reading, and eating are the main ways we spend quality family time together. Because my husband is gone during the week for work and rarely gets home before the kids' bedtimes, we prioritize every minute we have together during the week. On weekends, we all do things together as a family. I do think it ...