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Macrotrends

Brand We

... groom’s last name, though young men are more likely than young women to be in favor of these steps. To what extent do you agree/disagree with each of the following statements?Strongly/Somewhat Agree Summary Weddings are too expensive | Weddings today are more about the party than the couple | Couples expect too much of their wedding guests | The man should ask the woman's parents for permission before proposing | The bride should take the groom's last name | The bride's family should pay ...

Betterment Marketing Tips

... skincare tips. Some of the Sephora employees leading the workshops are also living with cancer and can offer support and first-hand advice.REI REI’s Outessa retreat is a three day immersive outdoor experience for women only. The retreat is designed to give women the tools and activities to learn to be self-sufficient and comfortable to explore the wilderness. The instructors are all female and teach a wide range of classes including trail running basics, how to survive in the wilderness, paddle ...

No New Friends

... hesitant to make new friends because they know how much responsibility it is to be a good one. Help them celebrate their close friendships with anniversary reminders and deals.4 in 5 U.S. and UK Trendsetters would rather have a smaller group of close friends, and nearly 9 in 10 women across the board agree.CONNECTIONS WITH FRIENDSTwo in 10 young adults (21% in the UK and 20% in the U.S.) have not made any new friends in the past year. However it’s not for lack of trying, as only one in 10 youth and ...

Perfect Boyfriend

... Women are crafting social media fan fiction that depicts their ideal male companions through the lens of humor.Women have traditionally looked to romance novels and romantic comedies for representations of the perfect man. But in the age of social media, they are instead reading (and building) Tumblrs about him. In a twist on fan fiction, these visual blogs present over-the-top depictions of today’s dream mate, and thus provide an outlet for women to fantasize about a nonexistent romantic ...

Play The Game

... U.S.) play a sport at least weekly, including more than half of Trendsetters (65% in the UK and 52% in the U.S.). Men in both countries are considerably more likely than women to play sports weekly and to say they can’t live without playing, but this does not discount that nearly half of women in both countries play sports at least monthly. (It’s of note that young people are defining sports on their own terms as they broaden the industry [see Leagues of Their Own]). While these numbers are ...

The Gender Landscape

... postfeminist era, Ys & Zs take it for granted that gender equality is forthcoming anywhere it hasn’t yet been achieved, and so they’re not about to expend any energy fighting for it—especially when there are bigger, newer issues with which to contend. This is not to imply that young consumers don’t think about gender at all. They simply don’t feel confined or limited by it. Sixty-two percent of our respondents said that men and women don’t need to conform to traditional gender roles or behaviors anymore ...

Live, Not Buy: Gen Z Activism

... George Amika George is a 20-year-old activist from the UK. At the age of 17, she started the Free Periods campaign to fight period poverty and promote equal education for women who might miss days of school because of their lack of access to period products. Last spring, the government announced that it would provide free sanitary products to girls in primary and secondary schools in England and Wales starting in early 2020. Ellen Jones Ellen Jones is a Gen Z campaigner from the UK who’s using her ...

Self Made Marketing Tips

... of a physical wall displayed at its flagship store in Red Wing, MN, creating what's been described as "a shrine to the stories and boots of the men and women who keep America working."Shinola Shinola's "Let’s Roll Up Our Sleeves" campaign celebrates hard work and manufacturing in telling the stories of real men and women who have rolled up their sleeves to create new jobs and opportunities. Shinola invites others to share their experiences of strong work ethic and physical labor, too. - 5 ...

Universal Invite

... InitiativeUsing real, sexist autocomplete suggestions from Google search, the UN brought attention to a global concern: discrimination against women. The campaign highlighted the issue in print media with images of women from around the world with their mouths covered by the demeaning search suggestions. In video, it noted women’s progress—from women in the US and Europe taking on factory jobs in the 1940s to Indira Gandhi becoming the first female head of state in the 1960s—but pointed out how women have yet ...

Monthly Deliveries

... Specialty subscription services are creating products specific to the needs of either men or women.The many monthly subscription delivery services that have sprung up in recent years have primarily adhered to gender lines. From the category’s earliest entries, such as Birchbox for women and Bespoke Post for men, to more recent additions to this now-saturated market, subscription offerings seem to address needs experienced by either men or women—not both. Within this category, we’re seeing a new ...