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Macrotrends

Brand We

... groom’s last name, though young men are more likely than young women to be in favor of these steps. To what extent do you agree/disagree with each of the following statements?Strongly/Somewhat Agree Summary Weddings are too expensive | Weddings today are more about the party than the couple | Couples expect too much of their wedding guests | The man should ask the woman's parents for permission before proposing | The bride should take the groom's last name | The bride's family should pay ...

The Gender Landscape

... postfeminist era, Ys & Zs take it for granted that gender equality is forthcoming anywhere it hasn’t yet been achieved, and so they’re not about to expend any energy fighting for it—especially when there are bigger, newer issues with which to contend. This is not to imply that young consumers don’t think about gender at all. They simply don’t feel confined or limited by it. Sixty-two percent of our respondents said that men and women don’t need to conform to traditional gender roles or behaviors anymore ...

Free For All

... to engaging with a brand.FREE TIME ACTIVITIESAmong Trendsetters, more than eight in 10 in the U.S. and seven in 10 in the UK, do each of the following in their free time: listen to music, watch movies/TV shows, watch TV/videos, and browse social media. In both countries women list each of these items more so than men, as do Gen Zs in the U.S. Outside of these top five free time go-to’s, other passion-based activities arose. Four in 10 youth in the U.S. and UK, as well as 73% of U.S. Trendsetters ...

No New Friends

... hesitant to make new friends because they know how much responsibility it is to be a good one. Help them celebrate their close friendships with anniversary reminders and deals.4 in 5 U.S. and UK Trendsetters would rather have a smaller group of close friends, and nearly 9 in 10 women across the board agree.CONNECTIONS WITH FRIENDSTwo in 10 young adults (21% in the UK and 20% in the U.S.) have not made any new friends in the past year. However it’s not for lack of trying, as only one in 10 youth and ...

Betterment Marketing Tips

... skincare tips. Some of the Sephora employees leading the workshops are also living with cancer and can offer support and first-hand advice.REI REI’s Outessa retreat is a three day immersive outdoor experience for women only. The retreat is designed to give women the tools and activities to learn to be self-sufficient and comfortable to explore the wilderness. The instructors are all female and teach a wide range of classes including trail running basics, how to survive in the wilderness, paddle ...

Universal Invite

... InitiativeUsing real, sexist autocomplete suggestions from Google search, the UN brought attention to a global concern: discrimination against women. The campaign highlighted the issue in print media with images of women from around the world with their mouths covered by the demeaning search suggestions. In video, it noted women’s progress—from women in the US and Europe taking on factory jobs in the 1940s to Indira Gandhi becoming the first female head of state in the 1960s—but pointed out how women have yet ...

Play The Game

... U.S.) play a sport at least weekly, including more than half of Trendsetters (65% in the UK and 52% in the U.S.). Men in both countries are considerably more likely than women to play sports weekly and to say they can’t live without playing, but this does not discount that nearly half of women in both countries play sports at least monthly. (It’s of note that young people are defining sports on their own terms as they broaden the industry [see Leagues of Their Own]). While these numbers are ...

Monthly Deliveries

... Specialty subscription services are creating products specific to the needs of either men or women.The many monthly subscription delivery services that have sprung up in recent years have primarily adhered to gender lines. From the category’s earliest entries, such as Birchbox for women and Bespoke Post for men, to more recent additions to this now-saturated market, subscription offerings seem to address needs experienced by either men or women—not both. Within this category, we’re seeing a new ...

The Protest Selfie

... Arınç unintentionally created a national social media meme this past July when, during a speech in which he decried the perceived corrupted nature of the country, he instructed women not to laugh in public in order to “preserve morality.” Thousands of women across Turkey quickly took to social media in protest, posting photos of themselves laughing hashtagged with #kahkaha (#laugh) and #direnkahkaha (#resistlaugh).Venezuelan youth took to social media to show their outrage after a university student ...

The New Age

... , sometimes, even as customers. (Remember, Clara Shih was 29 when Howard Schultz tapped her to be on the board of directors of Starbucks.) - SENIOR FASHION - AD CAMPAIGNS A number of fashion brands have bypassed 20-something ingénues in favor of iconic older women for recent ad campaigns. Celine cast Joan Didion, Saint Laurent chose Joni Mitchell, L’Oreal tapped Twiggy, Dimepiece LA partnered with Instagram sensation Baddie Winkle, and both Kate Spade and Alexis Bittar opted for Iris Apfel (also the ...