Brand We Dec 05, 2015 family global relationships marriage ... groom’s last name, though young men are more likely than young women to be in favor of these steps. To what extent do you agree/disagree with each of the following statements?Strongly/Somewhat Agree Summary Weddings are too expensive | Weddings today are more about the party than the couple | Couples expect too much of their wedding guests | The man should ask the woman's parents for permission before proposing | The bride should take the groom's last name | The bride's family should pay ...
Gender Worldwide Sep 09, 2013 ... two years of military service. Men’s skincare has become such a standard, in fact, that Korean Air holds makeup and skincare training classes for its male flight attendents. CHINA: "BORN BEAUTIFUL" BY DOVE In the wake of Dove’s success in the West with its “Real Beauty Sketches,” Unilever created a Chinese version of the campaign, called “Born Beautiful.” The campaign addressed the reality that Chinese women often turn to surgery, including eye and nose extensions and breast augmentation, to ...
POP Global Jun 13, 2014 global media & entertainment festivals music ... young people—mostly women—to express both their adoration for a particular property and acceptance of homosexuality. Proponents are eager to read and write such content, especially about imported TV shows like Sherlock and Supernatural, and female creators proudly call themselves “fu nu,” which translates to “rotten women.” In an effort to quell the growth of this subculture, the Chinese government has recently deemed the creation and consumption of slash fan fiction illegal. As of mid-April, eight ...
Play The Game Mar 15, 2017 community play sports ... U.S.) play a sport at least weekly, including more than half of Trendsetters (65% in the UK and 52% in the U.S.). Men in both countries are considerably more likely than women to play sports weekly and to say they can’t live without playing, but this does not discount that nearly half of women in both countries play sports at least monthly. (It’s of note that young people are defining sports on their own terms as they broaden the industry [see Leagues of Their Own]). While these numbers are ...
10 Gender Takeaways Sep 17, 2013 ... , despite their heightened role in parenting and household responsibilities, are continually excluded from ads that might otherwise appeal to them as dads and husbands. But women, too, feel alienated and left out when a product they might be interested in fails to address them. Brands, especially those in categories that have traditionally targeted a single gender, must begin to make an effort to feature both genders, even if just in supporting roles. The attempt will go a long way in appealing to every ...
Retail 2.0: Tech-Based Commerce Jun 19, 2019 ... means that a number of people will lose their jobs, particularly low wage retail workers, who tend to be women. An 18-year-old male in our qualitative research said, “I also think that reducing these kind of lower paying jobs is kind of harmful for people that could be in school or just looking for a quick job position. But I do think that there are some benefits to the efficiency of it and that that could be the direction that sales are heading in for the future.” There's no denying the impact on ...
Self Made Marketing Tips Sep 09, 2017 career home marketing money branding ... of a physical wall displayed at its flagship store in Red Wing, MN, creating what's been described as "a shrine to the stories and boots of the men and women who keep America working."Shinola Shinola's "Let’s Roll Up Our Sleeves" campaign celebrates hard work and manufacturing in telling the stories of real men and women who have rolled up their sleeves to create new jobs and opportunities. Shinola invites others to share their experiences of strong work ethic and physical labor, too. - 5 ...
Culture Spotlight On Nigeria Jun 10, 2018 ... gaining international praise and pushing boundaries in fiction. While Nigeria has been known for its strong literary scene, it's especially evident lately as a new crop of writers are particularly outspoken and bold with their stories. Young Nigerian authors are increasingly addressing real-world issues and controversial subjects, including violence against women, polygamy, and Islamist militant groups, despite such being regarded as taboo topics among groups of Nigeria's conservative ...
Perfect Boyfriend Sep 16, 2013 ... Women are crafting social media fan fiction that depicts their ideal male companions through the lens of humor.Women have traditionally looked to romance novels and romantic comedies for representations of the perfect man. But in the age of social media, they are instead reading (and building) Tumblrs about him. In a twist on fan fiction, these visual blogs present over-the-top depictions of today’s dream mate, and thus provide an outlet for women to fantasize about a nonexistent romantic ...
The Gender Landscape Aug 29, 2013 ... postfeminist era, Ys & Zs take it for granted that gender equality is forthcoming anywhere it hasn’t yet been achieved, and so they’re not about to expend any energy fighting for it—especially when there are bigger, newer issues with which to contend. This is not to imply that young consumers don’t think about gender at all. They simply don’t feel confined or limited by it. Sixty-two percent of our respondents said that men and women don’t need to conform to traditional gender roles or behaviors anymore ...