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Macrotrends

Cease & Assist

... this problem and offer assistance with choices and curated selections and even occasionally make decisions for them. This signals an important shift in consumer behavior, where it’s becoming more desirable for brands to provide fewer options and tailor recommendations to each consumer to alleviate hassles of decision-making.It can definitely be overwhelming when given so many selections whether online or in-store. Sometimes it will cause me not to purchase anything because it is just too ...

Need For Speed

... accelerate the rate at which they’re innovating, because “fast” is no longer good enough. Speed is key. Innovation should make getting from A to B quicker, whether it’s a physical distance or completing a transaction.OSCAR, 29, UKYoung generations have come to expect prompt responses from those they interact with on a daily basis, from peers to colleagues to brands. When the person on the receiving end of a communication doesn't respond to a text, email, or customer service message rapidly, young ...

Social Live

... digitally in real-time. Zs are increasingly using video chat apps to “be” with friends while they watch entertainment, shop, eat, etc. Consider relevant ways that your brand can facilitate their desire to socialize digitally, such as by incorporating video chat technologies into product packaging or on your website. Zs find it challenging to meet up with their friends in-person, given everyone’s busy schedules and transportation logistics, and thus video hangouts have become a practical solution ...

Free For All

... around. For this cohort, being perceived as unproductive or lazy is not an option, and are in fact sentiments they resent. To increase their productivity potential, Ys have blended their work and personal lives, making them more likely to dip in and out of personal life and work responsibilities. But because their workdays are less rigid, it’s normal for them to break up their days with short breaks or leave work early to meet friends for a drink or make an exercise class and then hop back online ...

Personal Property

... vintage and discount retailers, on resale platforms, or they’re simply given the opportunity to snatch up belongings from someone who no longer wants or needs them. Some may incorporate these pieces into their current living space or save them for the future, as they see it as savvy to not have to pay for everything once they get to their dream home and they can be assured they have unique items after working carefully on crafting a collection. In focus groups, even young people who live with their ...

Storefront Extensions

... Retailers are bringing the always-on nature of the web to the real world through shoppable walls, windows, and billboards.Having grown up with e-commerce, today’s young consumers are accustomed to shopping 24/7. However, until recently, this behavior was only possible online; those wanting to shop at an actual store were still confined to business hours. Now, having recognized young people’s desire for constant access, retailers and services are increasingly implementing 24-hour physical ...

Next Gen Brand Loyalty

... that their relationship with consumers will look different depending on if the consumers are Baby Boomers, Gen Xers, Gen Ys, or Gen Zs. The sheer volume of brands available today—and the unprecedented access consumers have to them, with online shopping, global reach, and social media—has disrupted traditional brand loyalty, wherein a consumer found one brand they liked in a category from the limited selection that was available at the time and stuck with it. Such limitations no longer ...

Life For Like

... was odd to imagine having an online social feed, let alone sharing a picture of something as mundane as your lunch or as private as your bathtime routine. Today, such behavior has been normalized and is even glorified with validation via likes and follows, demonstrating just how much the advent of the social internet has blurred the lines between the private and public spheres. Today, modern social media platforms allow users to share their private thoughts and behaviors moment by moment, shifting ...

Pop In

... conversation. As social media makes it easy to be connected to a star and get behind-the-scenes material, consumer involvement in popular culture has drastically shifted; youth no longer have to be in-person to receive special access, but instead, what's now special is when they become part of popular culture. Brands actually need consumers nowadays to share their content to spread the word; they can no longer buy their way to the top of the charts or dominate a weekend at the box office. Young consumers ...