117 results for 'Snapchat'
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Macrotrends

ROI (Return On Image)

... , pre-gaming, or setting a table for a dinner party build anticipation for the Thailand vacation, guys’ night out, or feast with friends. In this same vein, a selfie on the flight home, late night pizza, or table strewn with empty wine bottles help the audience complete the journey, making them feel invested in the story and, by extension, the storyteller. In response, savvy social platforms are offering solutions to help consumers and brands expand their narratives, as Snapchat did when it ...

Digital Intimacy

... spirit, the growth of ephemerality apps (which we first addressed in Short Life, Cassandra Report Fall/Winter 2013) is enabling them to form closer connections online. By lessening the issue of permanence from the digital experience, individuals are able to be freer and more forthcoming in what they share. They’re more comfortable letting their guard down; indeed, 42% of Cassandra respondents say Snapchat’s appeal is “the freedom to be myself.” Demand for disappearing messaging apps shows no signs of ...

Universal Invite

... superseding their text-based predecessors. Instagram is the fastest-growing social site worldwide, and global usage of image-based sites like Instagram and Tumblr is up. In contrast, international usage of Twitter and Facebook is down. Snapchat, with an expanding worldwide audience, removes the need for words altogether, allowing Ys to communicate with their global peers via pictures and videos. We expect worldwide interest in image-dominant tools and mediums to grow stronger, as nearly 40% of GYs in our ...

POP Trends

... fan experiences to seven festivals and events throughout the year, in partnership with DJs including Tiësto. Longtime Coachella sponsor Heineken debuted the Heineken House at this year’s festival. The art/food/music space hosted exclusive performances that festivalgoers could only find out about by receiving hints via HeinekenSnapWho on Snapchat. Red Bull Music Academy forged a five-year partnership with Bonnaroo in which it will bring its Bass Camp and an RBMA afterhours stage to the festival. An ...

MEtail

... . Target has tasked three top pinners—Joy Cho, Jan Halvarson, and Kate Arends—to design limited-edition collections of party products. Eighteen-year-old YouTube star Bethany Mota has partnered with Aeropostale to launch the The Bethany Mota Collection, available in stores and online.Wet Seal recently hired 16-year-old beauty vlogger and social media influencer MissMeghanMakeup to take over its Snapchat account for two days. Numerous beauty bloggers and vloggers have parlayed their social media fame ...

Top Takeaways for Digital Marketers

... the digital realm. Brands that acknowledge this collective feeling of anticipation, and make an effort to be among the first to use a new medium or try a new device, will position themselves as digital pioneers. Taco Bell demonstrated this strategy’s potential for success with its early venture into Snapchat, undertaken just as the app was building buzz. Next on the horizon is Google Glass—which trendsetters named as the future technology they are most interested in. Glass Explorers are setting an ...

Digital Trends

... cut out the non-selfie clutter of Instagram—i.e., food, fashion, and shots of nature—by restricting shared content to selfies alone. Given the (arguably narcissistic) nature of the app, and its financial backing by Justin Bieber, Shots of Me seems primed to garner a fast fan base among the tweens and teens who lead the selfie-sharing movement on platforms such as Instagram and Snapchat. The app enforces its selfie-only policy by requiring users to take photos via their front-facing camera and ...

Social Studies

... reengage them, particularly since they are spending more time on social media platforms than fewer of their parents, relatives, and teachers are on, like Instagram, Snapchat, and WhatsApp. Despite the drop in activity, Facebook still has more teen users than any other platform. More than half (55%) of teens surveyed for this report said that Facebook is still cool. As such, it’s crucial that marketers maintain an active presence on the platform. Although it’s important for brands to experiment with ...

Show Your Emojins

... As digital communication proliferates, young people are turning to images—specifically emojis—to help them convey their sentiments.Emojis were originally intended to supplement text and convey tone. However, the Japanese characters are increasingly being used to replace words, altogether. Considering young consumers’ inclination to communicate through images (as evidenced by the rapid rise of Instagram and Snapchat), it should come as no surprise that these individuals are using digital icons ...

Users Anonymous

... chatting and posting about fellow members. Needless to say, it’s a ripe breeding ground for cyberbulling.ORBOT is a free proxy app that facilitates secure online communication, including anonymous chatting, emailing, and even tweeting. More than a million users have downloaded the service.Similar to Snapchat, the FRANKLY app strives to mimic real-world private conversations by encrypting anonymous text or photo messages and deleting them 10 seconds after they’re opened.Popular messaging app KIK allows ...