Tips From The Influencer Industry Dec 11, 2019 ... knowing your stuff. Being an expert makes influencers ‘stand out’ and gives people a reason to follow them, be that where they get the best pizza around the world or they how to apply their makeup. Authentic passion is also important. A brand should only use an influencer endorser if that influencer has come to love the brand organically on their own. Then the brand has permission to amplify that love.CASSANDRA: What are the specific challenges for brands in the influencer marketing space right now ...
15 Minutes Of Fandom Jun 20, 2018 ... her to K-drama? Even if a young person is into hip-hop and seeks out such music from around the world, they also feel a need to be on the lookout for other touchpoints and movements to grow and evolve their unique culture blueprint. Whether associating themselves with a band name or a brand name, young people are declaring their appreciation subtly rather than boldly to show they are open to a broad range of cultural influences. They are prioritizing being able to be a part of the cultural ...
The Global Retail Landscape Jun 25, 2019 ... places, whether it be disruptive startups, DTC newcomers, or global entrants. The confluence of these newcomers along with the growth of the digital marketplace has given rise to general international brand awareness, causing brands to shift their gaze to the global market. It’s not only the globalization of commerce that’s fueling young people’s desire for international brands; overall, modern consumers have a strong connection to global culture through their unbridled Internet access as well as ...
On The (Im)pulse Dec 09, 2018 ... multiple airline or hotel brands, so that they can jump on good deals at affiliate brands when they arise. Chase Sapphire Reserve All Chase customers have the ability to aggregate credit card rewards and use them to book travel from a large number of carriers via Chase’s dedicated Ultimate Rewards travel booking portal, which gives consumers the flexibility to book flights and accommodations by deal, price, or time, all at their convenience rather than locking them in to a specific airline or ...
Where There's A Will, There's Away Dec 10, 2018 ... to travel. By comparison, a third of the general population of youth in each country possess this outlook, but it's nonetheless significant that they consider travel a focus of their lives, and this is only poised to grow as they follow Trendsetters' lead. Given the importance young adults place on this passion, they're adjusting other areas of their lives in order to have money and/or time to travel. They're not only cutting back in other categories to cobble together disposable income to ...
(A)social Skills Mar 13, 2015 communication gen z social life friends social media ... Zs are using technology to filter relationships and control communication based on their level of closeness with recipients.As the first generation of true digital natives, Zs are learning to socialize in a world where real-time communication and instant feedback are not only possible—they’re required. But being perpetually “on” can be stressful, especially given the overabundance of family, friends, teachers, and marketers vying for their attention. To manage this modern dilemma, Zs are ...
Obstruction Of Injustice Mar 07, 2016 activism internet of things politics ... Harassment is a call to arms for coders to use the tools at their disposal to reduce or eliminate digital harassment and hate speech. GOOGLE Eric Schmidt, executive chairman of Google, recently wrote in an op-ed for The New York Times, “We should build tools to help de-escalate tensions on social media — sort of like spell-checkers, but for hate and harassment.” REDDIT Long known as a digital space where the right to freedom of speech was unquestioned, Reddit has recently updated its ...
Presence of Mind Jun 04, 2015 health & wellness technology mindfulness quantified self spirituality Presence of Mind ... society in that period. 60% USE TECHNOLOGY (e.g, MEDITATION APPS, PEACEFUL SOUNDS) TO INDUCE A SENSE OF CALM. - MEDITATION APPS - HEADSPACEPerhaps the most popular app in the increasingly crowded meditation tool space, Headspace has been downloaded by users in 150 different countries. The platform has found much success—the partially UK-based app is reportedly worth £25 million—in democratizing meditation through its emphasis on 10-minute “timeout” sessions. INNER BALANCEInner Balance is an iOS-based ...
The Media & Entertainment Perspective May 27, 2020 ... An exploration of how Covid-19 is inducing new consumer behaviors and perspectives around media & entertainmentMore than 4 in 10 young people say their entertainment habits and routines have changed during Covid-19, with nearly half of Gen Zs saying this. Throw in boredom as a factor—with schools closed, job losses and furloughs, and the vast majority being stuck at home—and the numbers spike to about half of young people who say they don't have enough to keep them busy changing up ...
School Of (Work)Life Sep 23, 2017 career education social life college company culture friends ... Office jobs are increasingly providing a college/university-like experience, as young employees seek comparable social and emotional benefits from a work culture.Generations Y and Z are spurring a significant shift in the workforce, in which office jobs are increasingly similar to college/university life. As Ys will comprise nearly half of all employees globally by 2020 and companies prepare for Zs’ rapid arrival, the nature of the workplace is evolving to better meet youth’s preferences and ...
