There's No Place Like Home(town) Dec 11, 2018 ... am. It's where my family still lives and I visit there often so it hasn't really left me.DANIEL, 18, UKAs half of U.S. and UK Trendsetters are proud to tell others where they were born or where their family is from, youth are finding as many ways as possible to broadcast their backstory. Many youth put the city and/or state that they’re from in their Instagram, dating profiles, or other social media bios to immediately announce where they’re from in online interactions, which are as real to them ...
Retail 2.0: Incentivized Shopping Jun 16, 2019 ... Modern consumers expect incentives for their brand patronage and advocacy and are willing to strategize and even gamify the act of shopping in order to grab the best deals and reap their deserved rewards.Modern youth shop strategically in order to secure the best price for their purchases. While they are inclined to impulse shop when the urge seizes them, they’re thinking through their deliberate purchases down to the details, deciding on format of purchase (online or IRL), reading reviews and ...
Build Your Own Career Sep 22, 2017 career networking slash-slash ... thinking ahead to how they’ll be able to personalize it. More than half of youth (54%) and 67% of Trendsetters consider the opportunity to customize a role to fit their learning/career goals very influential when deciding to accept a job. There’s also the conception that their skillsets can’t be confined to a basic job description, especially with the growing perception that the major/concentration they studied in school doesn’t always correlate with their pursuits after college/university—24% of ...
No Joy in Division Mar 21, 2020 ... for the future, especially with the knowledge that even from the deepest levels of conflict, people can put aside their biases and come together for a singular cause.PARTING NOTES ON POLARIZATIONAs we’ve noted, polarization can deeply affect youth’s relationships, both online and in-person. Youth tend to distance themselves from contentious conversations and some even defriend those with opposing viewpoints in order to protect their personal well-being and mental health. Brands can help modern ...
The Joyride Dec 07, 2018 ... % in the UK, and eight in 10 U.S. Trendsetters and six in 10 UK Trendsetters, saying that they have taken a road trip. Additionally, four in 10 UK youth and three in 10 U.S. youth who haven’t taken a road trip say they are interested in doing so. Along with convenience, flexibility, and the ability to avoid the stress and expense of flying, young travelers are embracing the road trip because by nature, it places as much importance on the journey as it does the destination, and gives people free ...
Global Movie Trends Jun 01, 2018 ... say popular culture in their country has become more inclusive of women/female culture in recent years, with this outlook most pronounced among young people in China (85%), Mexico (78%), the U.S. (78%), Australia (78%), and South Africa (78%). Three in 10 global youth feel that feminism has become more prevalent in their country in the past year. While this is most pronounced in the U.S. (36%) and Spain (36%), young people are looking to movies to help propel change. Global youth crave truly ...
Global Culture Marketing Tips Jun 25, 2018 ... would simultaneously enter them into a lottery to win a free KissKiss Matte lipstick and build a customer database for Guerlain. The campaign attracted 10,000 players within 10 days of the game’s launch.Nike Customers who visit select Nike stores in China can do an in-store trial of the brand’s Epic React running shoes while simultaneously participating in Reactland, a virtual reality motion gaming experience designed to showcase the shoe’s built-in NIKE REACT technology. Nike China partnered ...
Mind the Store Jun 15, 2015 health & wellness retail brick-and-mortar malls shopping ... , fitness-focused malls, and stress-free service. In the aftermath of the recession, as foot traffic in stores declined and brick-and-mortar shops faced increased competition from online retailers, many brands began to realize that luring young consumers through their doors would require nontraditional tactics. They hired in-store DJs, hosted cocktail parties, and filled the air with pervasive scents in order to create an energetic atmosphere that countered the country’s gloomy economic vibe. But now ...
Self Made Marketing Tips Sep 09, 2017 career home marketing money branding ... These marketing directives and examples act as guidelines for engaging young adults across the areas of work, finances, and home.Work, finances, and home are three areas that are core to youth’s sense of self, making them relevant to brands across all categories. As Gen Ys and Zs disrupt industries, each is crafting his or her own unique version of career, financial security, and home life, and brands need to adapt now to catch up to their demands and expectations. These takeaways will guide ...
Marketing Tips Mar 13, 2017 marketing play sports ... savvy. Pepsi Pepsi, in partnership with TasteMade, created the digital series “Game Day Grub Match” in which three chefs competed to make the best football food. A panel of judges, comprised of culinary and football stars, determine who wins each episode.Evian Evian created the microsite Wimeble Watch for people of all levels of fandom to experience the excitement of Wimbledon through daily episodes of content. The program provided a recap of the previous day’s events, so fans could easily catch up ...
