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Macrotrends

Future Of Fashion & Retail

... consumers have come to expect innovation in all areas of their lives—and even overwhelmingly agree that technology has a positive effect on their shopping habits, as 71% of youth in the U.S. and UK and 80% of U.S. and 77% of UK Trendsetters do—fashion brands and retailers are designing forward-thinking concepts that change the way consumers browse, buy, shop, get feedback on, and wear clothing. The baseline materials that go into garment construction are being reconceptualized as innovative ...

(Ana)logging Off

... fuel this sales trend. Brands are getting on board, with IKEA, Origins, and Better Homes and Gardens all creating their own versions in an effort to tap the coloring craze. It’s not just books that are seeing an analog makeover. A crop of bookshops are bucking the trend of high-speed Wi-Fi and barista-made coffee in favor of the centuries-old tradition of disconnected browsing.Numbers GameThough the popularity of online gaming gets the bulk of the attention in the media, classic board games ...

Shop Right

... children’s needs are still appreciated by parents, but they’re no longer the major draw they once were. Now that parents can buy almost anything online, their relationship with shopping is changing. Their incentives for stepping inside a store have gone from “have to” to “want to,” and chaotic environments are no longer making the cut. Instead, Y parents are gravitating towards stress-free stores that foster Presence of Mind while also providing entertaining experiences for parent and child alike. Now ...

Marketing Tips

... enthusiasts dialed in just to chat or express their love for the brand, while others found it a helpful way to learn about the benefits of the service if they weren’t subscribed already. Based on the positive response, Birchbox is now live chatting with its Snapchat followers once a week. - 7. Provide a sense of home. - As consumers can buy anything online today, brick-and-mortar brands need to offer more to get people in stores (see What’s In Store). Retailers can position their spaces as the draw ...

Retail 2.0: A.I., AR & VR

... every aspect of their lives and feel better about themselves if they buy customized products (see Personal Best). Artificial intelligence plays a big role in this space, as virtual shopping assistants offer personalized recommendations, targeted ads serve up relevant content, and stores are more tailored to customer preferences. Even though retail brands are already working to integrate tech, young consumers want to see more of it. Nearly one in four (24%) youth in the UK and one-fifth (21%) in the ...

Green Rush

... the same way that they may visit Sonoma or Napa. - CANNABIS CONSUMABLES - DINING CONCEPTSChefs and food entrepreneurs are updating menus and dining concepts to reflect consumer interest in marijuana. NYC’s Sinsemil and San Francisco’s Luck Pot are underground supper clubs that serve marijuana-infused haute cuisine, while D.C.’s Amsterdam Falafelshop introduced a pot-pairing menu that recommends strains of marijuana that best complement particular dishes. BEVERAGESCoinciding with Washington state ...

The Impact Of Influence

... creating their brand’s online social media persona: be a friend, not a salesperson, and create content that fits within the context of the digital communities you want your brand to have influence over.INFLUENCER INFLUENCEModern youth have high regard for the opinions of the people they consider to be their top influencers. When asked how much influence their top influencers have on them—on a scale of 1 to 10 (with 1 being no influence at all and 10 being a lot of influence)—69% of youth in ...

Life For Like

... was odd to imagine having an online social feed, let alone sharing a picture of something as mundane as your lunch or as private as your bathtime routine. Today, such behavior has been normalized and is even glorified with validation via likes and follows, demonstrating just how much the advent of the social internet has blurred the lines between the private and public spheres. Today, modern social media platforms allow users to share their private thoughts and behaviors moment by moment, shifting ...

Personal Property

... they aspire to call home in the future. Likewise, UK retailer John Lewis has pivoted to sell smaller furniture, and sales of its smaller beds increased 53% year-over-year in 2016, as did mini-sofas by 12% during this same period. At the same time, young people’s outlook on space suggests they’ll be more inclined to buy furniture and home items that optimize their square footage or multi-use items that can be customized to change and grow with their needs and homes.Young adults’ interest in one-of-a ...

Fear Factors

... recognition as a form of stress relief. Instagram reports that ASMR was the top niche community trend of 2018 and last fall, Philadelphia held the first ASMR Film Festival. Meanwhile, big brands across all categories have increasingly been entering the world of ASMR. In 2017, IKEA created its own version that went viral, with more than 2.3 million views to date. IKEA reports that it saw a 4.5% increase in sales in store and a 5.1% increase online during the advertising campaign. And during the 2019 Super ...