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Macrotrends

Home & Away Marketing Tips

... Airlines to launch an airport lounge igloo pop-up. The Coppa Club set up a dining igloo for eight on the roof of the Heathrow Clubhouse at Heathrow Airport. Those who had access to the exclusive pop-up were able to enjoy Insta-worthy dishes and cocktails in the heated igloo before boarding their flights. - 7. Provide Guidance - Today’s young travelers have access to a deluge of information, leaving them overwhelmed by the myriad of travel suggestions they come across online. In order to reduce the ...

Culture Spotlight On India

... , 285 Indians visit websites offering pirated music, and they're among the biggest offenders of music piracy globally. However, streaming services are seeking to change this mindset and build new habits. Most users of streaming services, such as Gaana, Wynk, and Jio Music, are not paid subscribers—they use ad-backed free streaming. However, with these services charging as little as Rs 29 a month, or less than $.50 USD, for ad-free access to a vast catalog of songs ...

On/Off

... across the US, where shoppers can schedule appointments to try before they buy with the help of expert sales associates. Video: Learn more about how Bonobos' guideshops work.NORDSTROM'S BLUE NILE SHOWROOMSNordstrom rented out space adjacent to its own in-store Wedding Suite to online bridal jewelry company Blue Nile. Though prospective ring shoppers couldn’t make purchases there, they could try on the brand’s full line of engagement and wedding options before placing orders online.BLANK LABELCustom ...

Culture Spotlight On China

... fitness store that opened in Shanghai at the end of 2017, which includes a running track for trying out shoes, a gym, and a retail store. This lifestyle is still in the early stages and is poised for major growth throughout Asia.Talk Shop: China’s Answer To Social Online ShoppingE-commerce website Pinduoduo is transforming China’s shopping scene by creating a new form of social commerce. The site offers group-buying bargains, called “tuan gou,” on everything from technology to CPG items to ...

Asking Price

... undersold, young shoppers won’t buy if they aren’t certain they’re getting the best price possible on an item, forcing many retailers to compete based on providing the deepest price cuts. The result is a race to the bottom that doesn’t feel like a win for brands. For consumers, limited time deals seem like a reward in the immediacy, however the high doesn’t last long and doesn’t guarantee satisfaction, much less drive long-term brand loyalty. On the other hand, not offering deals isn’t necessarily ...

Cease & Assist

... this problem and offer assistance with choices and curated selections and even occasionally make decisions for them. This signals an important shift in consumer behavior, where it’s becoming more desirable for brands to provide fewer options and tailor recommendations to each consumer to alleviate hassles of decision-making.It can definitely be overwhelming when given so many selections whether online or in-store. Sometimes it will cause me not to purchase anything because it is just too ...

Open House

... , security, and domesticity of a home in spaces apart from where they lay their head. For marketers, recognizing young consumers’ reinterpretation of home is critical to understanding their evolving needs through adulthood. Ys’ financial circumstances have significantly impacted their perception of home ownership. As a generation saddled with debt from the moment they entered adulthood, most haven’t had the money to buy a home and have needed to delay this milestone until much later in life. They simply ...

The Monetization Generation

... learning marketplace lets students buy and sell their class notes. Such behaviors reflect a larger cultural shift, in which it is no longer taboo to ask people, especially one’s friends, for money. The rise of peer-to-peer payment tools, such as PayPal and Venmo, has contributed to this, and Zs are simply more comfortable talking to their friends about financial matters; 30% in the U.S. and UK and half of Trendsetters in both countries talk about finances/money with friends. The Monetization Generation ...

weCommerce

... Youth are enjoying the cyclical, personal nature of the modern resale economy, presenting significant opportunity for brands to extend the life of products.Young people today have adopted a shared pride in paring back on material goods, a mindset that sees them curating their lives with careful consideration and purpose (see The Optimization Generation) and likewise influences their nascent resistance to the siren call of consumerism (see Buy Not). Nonetheless, they wish to welcome new ...

Tech Truths

... A deep dive into how each generation perceives technology and how they live on and with digital devices. While Baby Boomers and even Gen Xers may be guilty of signing text messages with their name or writing checks in lieu of online banking, they're not as inept with technology as young generations and the media often make them out to be. And while Generations Y and Z are heavily reliant on tech, using it for everything from dating to practicing mindfulness, that doesn't mean they love spending ...