387 results for 'global'
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Macrotrends

The New Social Order

... denies). He has had partnerships with Disney's Maker Studios and YouTube, but these were terminated in 2017 after his anti-semitic comments inspired a public outcry. More recently, he's partnered with a social media app called Nimses.Beyoncé The superstar and global icon is U.S. youths’ third favorite influencer. Beyonce has 135 million Instagram followers and nearly 20 million YouTube subscribers, but when brands partner with her it's not to grab these followings, as her reach extends far beyond the ...

Life For Like

... struggles with an eating disorder. Even the Internet’s latest it girl Emma Chamberlain has published a video about her struggle with depression. Putting a face and a name to issues around mental health and fostering a global dialogue on the topic through social media has helped to change its perception, which is important to modern youth who are more open to destigmatizing the subject compared to previous generations.It connected with me the other day that the reason why I like Shane Dawson and Billie ...

Over The Influence

... many of these people hellbent on getting the next great shot—no matter what it takes. That's led to accusations that influencers are promoting waste and even destroying natural habitats. Food-focused influencers will often order a slew of menu items, even if they're dining alone and can't eat it all. As food waste and global hunger are both serious issues, some criticize these influencers for not being more conscientious. (On the flip side, it’s worth noting that some influencers have risen ...

Set In (E)motion: The Guide to Gen Y Burnout

... the 24/7 media cycle alerting them to just too much information in general (concerning topics that span from global warming to vacuous celebrity culture). Those in this generational cohort are at the mercy of their emotions as they navigate an unprecedented era where the only constant is change. One specific catalyst for Ys’ emotional burnout is their loss of institutional trust. Armed with more knowledge and insight into areas that were previously hidden from public view (thanks to Twitter, a 24 ...

Peace Of Mind: The Guide To Gen Z Burnout

... Ys, who grew up trusting these organizations and lost that trust later on in life, Zs have grown up never truly being able to put their faith in these establishments. Partisan conflicts with both the U.S. and UK governments, which are meant to protect their interests and help secure their future, have among other things incited racism, failed to protect them from violence and terrorism, and, in the case of the U.S., neglected the global climate crisis—all issues that keep Zs up at night ...

Always Be Hustling

... hard” is outdated to those who feel the existential burnout explored in this overall report. Not only does overextending oneself in all areas of life lead to total burnout, but it’s altogether too prescriptive and doesn’t account for individual responses to professional and personal situations. Modern youth, who gave rise to the $4.2 trillion global wellness industry under the battlecry of “self care,” are fully aware that they need to rest and recover from the intensity of modern work and life in ...

The Future Of Experiential Retail

... formats as well. Among global youth, 77% in Brazil, 71% in Nigeria and France, 61% in Australia, and over half (54%) in China prefer to take their time and browse when shopping. As the experiential aspect of shopping is youth’s overall preferred shopping format, it follows that it’s growing even more important to young consumers, who crave the social aspect, desire the opportunity for personal interaction with a brand, and long for sensory, tactile experiences—all of which are inherent to the ...

It's A Mall World After All

... Trendsetters say they prefer to visit multiple stores when they shop. This gives malls a distinct advantage—if they can create shopping experiences that are dynamic and visually compelling. This stands in direct contrast to traditional malls and department stores, which were designed to appeal to the masses and thus stagnated as modern shoppers stopped being captive to a singular shopping format (see The Global Retail Landscape). As young shoppers strive for individuality and prize creativity, they ...

How Can I Help You?

... attention than those that do not. Indeed, 45% of youth in the U.S. and 39% in the UK, as well as 64% of U.S. Trendsetters and 49% of UK Trendsetters, say that good customer service would make them loyal to a brand. Good customer service is very important to global youth, as 70% of youth in China, 62% in Nigeria, 59% in Brazil, 48% in Australia, and 41% in France also say that it would make them more loyal to a brand. Additionally, about three in 10 youth in the U.S. and UK, as well as 44% of ...

Retail 2.0: Shopping As A Live Event

... happening 24/7, so brands need a new way to get customers excited about their offerings. Live events serve as a new way to shop in that they create an experiential sale: they offer unique experiences, exclusive products, and collaborations that draw customers in and create a stronger relationship with the brand. More than previous generations, young consumers don't just see shopping as a means to an end. To wit, four in 10 global youth like to browse even when they don't intend on buying; those numbers ...