SHOPPERTAINMENT Apr 15, 2021 retail social media marketing ... , yet effective, e-commerce livestreaming resonates with young consumers who are already online, eager to be entertained by influencers and ready to spend now that Millennials and Gen Zs are starting to feel more optimistic about their financial prospects, as reported in Cassandra’s March report, Risk/Reward Calculus. A range of retail stores, fashion and beauty brands are adopting this marketing strategy, collaborating with social media platforms like Instagram, TikTok, and top influencers. The ...
