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Travel & Brands

... it online) | I've told other people about a brand I discovered while traveling BRAND EXPERIENCESWhich of the following, if any, are true for you?Select all that apply I often tell family/friends when I have a positive experience with a travel brand (e.g. airline, hospitality brand) | I often tell family/friends when I have a negative experience with a travel brand (e.g. airline, hospitality brand) | If I have a good experience with a travel brand, I make an effort to use that brand ...

State of Mind Data

... | Seek out spaces that are peaceful/calming | Talk to friends/family about mindfulness | Practiced mindfulness | Attended a meditation class/workshop (in-person or online) THE COOLEST PEOPLE…Which of the following, if any, are true of the coolest people your age? The coolest people my age...Please select all that apply. Focus on their mental health | Meditate | Go to therapy COST OF MENTAL HEALTH SERVICESWhich of the following, if any, do you agree with?It’s too expensive to… Get mental ...

Community At Home

... A quantitative overview of youth’s perceptions toward community at home.ALL-IN COMMUNITYHow strongly do you agree or disagree with each of the following statements?Strongly/Somewhat Agree Summary I feel welcome in my community | I have a sense of community where I live | My community is a good reflection of who I am | I want to be involved in local politics/causes COMMUNITY CLOSENESSWhich of the following, if any, are true for you?Please select all that apply It's more fun to live ...

POP Listen

... A quantitative overview of music preferences and consumption habits85% OF TRENDSETTERS AND 74% OF MAINSTREAM SAY MUSIC IS VITAL TO THEIR LIVESPOP, ROCK & DROP ITPop, rock, and rap are the top three genres that young people are listening to regularly. Men are more likely to listen to hip hop and electronic music, while women prefer country and indie rock. Which of the following types of music do you listen to regularly? Select all that apply. Pop | Rock | Rap/hip hop | Classic rock | R&B ...

Innovation & Social Media

... wouldn't be able to go without regularly checking their personal data. Gen Zs across the U.S. and UK are more likely than Gen Ys to feel these particular stresses about being connected.Which of the following, if any, are true for you?Select all that apply. I feel stressed when I can't get online (e.g., in a dead zone, don't have an Internet connection) | I feel stressed when I don't have access to my tech devices (e.g., don't have my phone) | I wouldn't be able to go without regularly checking my ...

Gen Z Parent Perspective

... today | Kids today have more responsibility now compared to when I was a kid | I think this generation will grow up to be more fiscally responsible and better consumers than previous generations 46% OF PARENTS OF TWEENS BELIEVE THEIR CHILDREN ARE GROWING UP TOO FAST.Online Anxiety Parents worry about their child's safety in the real world just as much as they do online. About four in 10 parents of 7- to 12-year-olds wish there were more safe places online for their child, and nearly as ...

Financial Attitudes

... A quantitative overview of young people’s perspective on their current financial situation and financial future.FINANCIAL PRIORITIES While money is very important to global youth, most would not choose being wealthy over being healthy. This is especially true for women, who are also more likely than men to say it’s more important that they make a difference in the world than that they have a lot of money. Cassandra predicts this “do good” trend will grow as Trendsetters are significantly ...

Digital My Private Life

... A quantitative overview of online sharing and privacy concernsWith a majority of young people claiming that it's difficult to attain privacy online, it follows that a majority are willing to pay for products and services specifically designed to ensure their digital privacy. Most have become more concerned about these issues in the past year, which is reflected in how they have scaled back their sharing of personal details online. In fact, a greater number say they share nothing about ...

Social Activities

... A quantitative overview of the social activities youth take part in with their friends.72% of U.S. youth and 64% of UK youth prefer to make plans with friends in advance rather than last minute.1 in 3 Trendsetters use online event listing websites like Eventbrite to find interesting things to do.ACTIVITIES WITH A FRIENDWhen looking for activities to do with a friend, the most popular among youth in the U.S. include shopping in-store, going to the movie theater, and eating a meal at home. In the ...

Travel & Transportation

... products | Day pass to an airport lounge | None of the above ACTIVITIES ALONG THE WAYWhen you are traveling or commuting, what do you typically do?When traveling Listen to music | Eat | Sleep | Watch movies/TV shows | Scroll through social media | Read a book | Talk to the person next to me | Play video games | Read provided media (e.g., airline magazine, free newspaper) | Drink a beer/cocktail | Read a magazine I brought with me | Listen to podcasts | Shop online ...