Game Changers U.S. Fan Segmentation Mar 12, 2017 ... A quantitative breakdown of five types of American sports consumers, as uncovered by our researchU.S. Fan Segmentation Below is a breakdown of the five types of young American consumers based on their relationship to and habits around sports. This exploration into the makeup of each consumer group will help you better understand their unique preferences, attitudes, and behaviors to successfully engage each type of fan more effectively. Super Fans | Social Fans | Casual Fans | Idealist Fans ...
POP Watch Jun 19, 2014 media & entertainment celebrities movies TV video ... WATCH I don’t have a TV, so I watch everything on my laptop, usually online. I don’t have tons of time to watch TV, but I usually follow a few shows. I like well-written, funny stuff and addictive cliff-hanger shows that make me twitchy for the next episode.ARIEL, 28I watch TV on a normal TV, but I use Roku to access Netflix. I also access HBO On Demand, Showtime On Demand, and a few other regular on-demand channels. With the ability to access HBO On Demand and Netflix on my TV through Roku, that’s ...
Popular Culture & Gaming May 21, 2018 ... share videos and photos of myself playing video games online ENGAGING IN ESPORTSBeing good at gaming carries social cred, with 65% of youth around the world noting they are impressed by others who are good at playing video games. This phenomenon is contributing to the growth of eSports , and a majority of global youth and 60% of men saying they like to watch video game competitions. A majority also like to watch people game in public spaces. Gaming carries the most social cred with youth in ...
Entertainment Landscape Nov 27, 2016 ... Entertainment—particularly music and streaming video—is an ever-present and important part of youth’s lives, and they’re willing to splurge on such content as it provides inspiration and offers touchpoints for connection.IMPORTANCE OF ENTERTAINMENTEntertainment is a huge part of youth’s lives. The largest number of young adults in both the U.S. and UK say music is vital to their life, with movies and social media following as second and third most vital, respectively. Streaming ...
Popular Culture & Sports May 19, 2018 ... A quantitative overview of how youth view sports in popular culture.3 in 5 global youth agree that the best way to experience another country/culture is through its sports.Nearly half of youth in Nigeria (46%) and India (45%) follow sports teams/athletes from other countries, as do 1 in 3 youth globally.PLAYING SPORTSAcross the globe, 35% of youth play spots, increasing to 42% among men vs. 27% among women. Half of youth in Mexico (52%) play sports, which is the most of any country. Youth are ...
Love Social Norms Dec 16, 2015 ... should take it slow in relationships; they think people should date for more than a year and a half, on average, before they move in together or get engaged. They also feel that couples should be together for more than two and a half years before getting married.Ideally, how long should a couple be together before they... Kiss | Introduce to friends | Say I love you | Have sex for the first time | Introduce to family | Update their relationship status online | Go on vacation together ...
Sports Spectatorship & Engagement Mar 09, 2017 ... where my seat at a sporting event is going to be (online) REGULAR SPORTS ENGAGEMENTTrendsetters, even more so than young adults overall, engage with sports regularly. In fact, two-thirds of U.S. Trendsetters and 58% of those in the UK say they watch post-game commentary/events for each game and more than half of Trendsetters in both countries watch pre-game commentary or events, and read/post on online sports forums for each game. Additionally, more than a third of Trendsetters even blog/post ...
Religion And Values Mar 21, 2016 ... Many young people believe in the power of prayer and religious institutions as a means to improve the world.Four in 10 U.S. and UK youth believe religious institutions would do a better job of running their country than politicians do. When evaluating political candidates, religious views matter more to U.S. youth (15%) than UK youth (11%).POWER OF PRAYERYoung adults are not only taking action in-person and online to help make the world a better place, many are also ...
Gen Z Landscape Jun 10, 2017 ... A quantitative overview of Gen Zs’ passions, priorities, and desires, as well as their sources of guilt and worry. PERSONAL PASSIONSWhile Zs are passionate about a wide array of subjects, music tops their list, with more than half in the U.S. and UK considering it important to them personally. Women and Trendsetters in both countries are far more likely than young people overall to feel this way about music, indicating that its role in Zs’ lives will only grow in the future. Nearly half of ...
Gaming Nov 21, 2016 ... Life) 58% of U.S. youth and 56% of UK youth prefer playing video games on a console or computer rather than on a smartphone or tablet.Only a quarter of U.S. and UK youth feel guilty or embarrassed about the amount of time they spend gaming.PRICE POINTYoung adults truly love gaming, evidenced by the fact that while more than seven in 10 U.S. and UK youth think video games are too expensive, six in 10 don’t mind paying for them. Although men and women are equally likely to think video games are too ...
