Activities At Home Nov 29, 2018 ... below that you agree with more.I prefer to spend my free time... At home | Outside my home | Inside my community/ neighborhood | Outside of my community/ neighborhood Nearly 4 in 10 youth in the U.S. and UK would rather live a nomadic life/move around a lot than put down roots/settle in a community.OWNING A HOMEWhich of the following, if any, are true for you?Please select all that apply I don't think I'll ever be able to afford a home | I never want to own a home SMALLER COMMUNITYPlease ...
Luxury Jun 08, 2019 ... A quantitative overview of how luxury plays a role in the lives of youth today. BUYING LUXURYWhich of the following, if any, are true for you?Select all that apply. I have bought at least one luxury product in the last year | I am buying more luxury/high-end products than I did a year ago THOUGHTS ON LUXURYWhich of the following, if any, do you agree with when it comes to luxury?Strongly/ Somewhat Agree Summary Luxury products and services are overrated | An experience is more of a ...
Travel 101 Nov 24, 2018 ... | Distilleries/breweries/ wineries | Fashion/style scene | High technology (e.g., smart city) | Intellectual scene | Sports scene | Wellness/fitness scene | LGBTQ+ scene | Religion/spirituality | Political/social activism | Startup/entrepreneur scene | None of the above MOTIVATIONS FOR TRAVEL Which of the following, if any, motivates you to travel?Please select all that apply Escape daily life | Experience adventure | Relieve stress | Try new food/beverages | Learn ...
Travel & Social Media Nov 18, 2018 ... A quantitative overview of young people’s social media habits while traveling.INFLUENTIAL TRAVELWhich of the following, if any, are true for you?Select all that apply I have done an activity on a trip because I saw a post about it on social media from an influencer | I have taken a trip to a certain location because I saw a post about it on social media from an influencer | I follow influencers to get travel/holiday ideas 51% of U.S. Trendsetters and 48% in the UK generally try to ...
Brands & Home Nov 26, 2018 ... A quantitative overview of youth’s spending habits and the impact brands have on young people’s communities.BRANDS SUPPORTING COMMUNITYWhich of the following, if any, are true for you?Please select all that apply I like when brands show local pride | I like when brands create ads/marketing campaigns that reflect the community/town/city I live in | I would like if brands offered more traveling pop-up stores 79% of Trendsetters in the U.S. and 74% in the UK feel that brands should host ...
Betterment & Goals Mar 10, 2018 ... A quantitative overview of youth’s approach towards setting and achieving goals.SETTING GOALSOverall, Trendsetters set more goals and have more reasons for setting goals than the general population of youth. More U.S. youth (51%) than UK youth (44%) set goals to improve their productivity. Trendsetters are even more focused on productivity, with more than seven in 10 U.S. and UK Trendsetters setting goals for this purpose. Tracking fitness goals is also a focus for young people in both ...
Worldly Improvement Feb 28, 2018 ... A quantitative overview of youth’s attitudes towards travel and worldly culture in regards to self-improvement. Nearly 9 in 10 U.S. and UK Trendsetters agree traveling helps them be the best version of themselves.MORE TRAVELHalf of U.S. and UK Trendsetters have taken a personal trip in the past year.Which of the following, if any, are true for you?Please select all that apply to you. I have taken a personal trip (not for work) in the past year | I am traveling more now than I did a ...
Friends & Gifting Nov 21, 2017 ... A quantitative overview of gifting habits among friends.Trendsetters in the U.S. (63%) and the UK (58%) are more likely to give a friend an experience rather than a physical item as a gift. GIFT BUYINGWhile nearly 40% of U.S. and UK youth are likely to buy their friends a gift for their birthdays, U.S. youth are more likely than those in the UK to also buy gifts for friends during the holidays (40% vs. 19%). U.S. youth are also more likely to feel the need to reciprocate, with 43% feeling ...
Brands' Role in Innovation Aug 26, 2018 ... of U.S. and UK Trendsetters are more likely to support a brand if it supports innovation, and an additional 39% of Trendsetters in the U.S. and 31% in the UK are more likely to support a brand that uses the latest technology.Which of the following, if any, are true for you?Please select all that apply. I'm more likely to support a brand if it supports innovation | I'm more likely to support a brand that uses the latest technology CONSIDERATIONS OF INNOVATIONTo young consumers, many factors ...
Innovation Woes Sep 04, 2018 ... technologies: not knowing if they need it/if it’s useful, waiting for the kinks/issues to be worked out, and knowing a newer version will be released soon.Which of the following, if any, prevent you from adopting new technologies? High cost | Not knowing if I need it/if it's useful | Waiting for the kinks/issues to be worked out | Knowing a newer version will be released soon | Too many available options to choose from | Waiting for my preferred brand to offer it | Lack of peer reviews ...
