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POP Play

... A quantitative overview of gaming preferences and habitsPLAYERSBecause gaming is much more accessible today via mobile and handheld devices, it’s easier than ever for young people to game. Only one-quarter of 14- to 34-year-olds and 10% of men consider themselves “not a gamer.” On the opposite end of the spectrum, two in 10 consider themselves hardcore gamers, while the majority fall near the middle. On a scale of 1-5, where 1 is ‘Not a gamer’ and 5 is ‘Hardcore gamer,’ what type of gamer are ...

TV, Movies & Books

... ) | Watch an original show from an online network (e.g., Netflix's Orange Is the New Black) | Listen to a podcast | Watch branded content (e.g., Chipotle's Farmed and Dangerous) | Listen to vinyl U.S. youth would prefer to stream videos on Netflix rather than YouTube, while the opposite is true for UK youth.TV PREFERENCESToday’s youth don’t have a strong preference between watching TV alone or with others and they are equally likely to want to watch several series at a time as they are to ...

Global Y View

... A quantitative overview of the outlook, attitudes, and preferences among Ys around the world. 7 IN 10 GLOBAL Ys SAY THE WORLD HAS BECOME SMALLER BECAUSE OF TECHNOLOGY TECHNOLOGY MAKES THE WORLD GO 'ROUND It’s never been easier for young people to connect, learn, and communicate with peers around the world. Global Ys (GYs) agree that the Internet in particular has fueled this new perception of connectedness that transcends borders. In fact, 91% of Ys in both China and India agree that ...

Gender Image

... people | See ads with models 60% OF WOMEN WOULD LIKE TO SEE MORE DIVERSE BODY SHAPES AND SIZES IN THE MEDIA. BEST FACE FORWARD Though they want to see a less narrow representation of beauty and more Photoshop-free ads, about a quarter of women admit to Photoshopping their own online photos, and just under a quarter would prefer having cosmetic surgery to embracing their flaws. Have you ever Photoshopped or retouched photos of yourself (i.e., altered/improved imperfections) for use on social networks ...

BMS Mind

... | Personal safety | Personal privacy | Rumors about me/my reputation | Commuting | Fitting in | Peer pressure | My online life | Being popular/cool STRESS RELIEF The main ways Ys, including Trendsetters, de-stress is by listening to music, taking alone time, and watching TV/movies. While taking time alone helps, 43% also cite spending time with friends and family as a stress release. More than four in 10 also go on walks, spend time with friends and family, and eat to relieve stress. Being more ...

Digital Next Tech

... A quantitative overview of attitudes surrounding and interest in emerging technologies Young people are open to many of the emerging technologies poised to invade the consumer market, from 3D printing to robotics to intelligent digital assistance. Young consumers admittedly cannot imagine the many ways these forthcoming devices and services will ultimately transform and improve their lives, but they are still eager to try them. Wearables, specifically smartwatches, are arguably the hottest ...

Cassandra’s Interactive Data Analysis Tool

... , parental status, level of education, income, political affiliation, and more! Export your charts to Microsoft PowerPoint or a PDF.Data Explorer Build your own crosstab and data tables with Data Explorer! This feature provides access to our entire quantitative dataset in which you can search keywords and select specific questions and data splits for your unique research questions. Apply your preferred significance testing and other table metrics and then export to Microsoft Excel or Google Sheets.For ...

Luxury Value & Worth

... splurge (i.e., spend more money) on a product/service?Select all that apply. To treat myself | It brings me joy | It's special to me | High quality products/services are more expensive | It's for a special occasion | It's a gift for someone | I'm passionate about the product or service | It's an experience I don't want to miss | I think I can make money from it | To stay current | I want to be associated with the brand | It's something I would post about on social media | To ...

Travel Intentions, Goals, Planning & Reviews

... ...?Extremely/Very Likely Summary Use a travel agent to help plan a trip | Use AI technology to help plan a trip Save For TravelTo what extent do you agree or disagree with each of the following statements?Strongly/Somewhat Agree Summary I cut back on spending in other areas to be able to afford travel Creating A Travel Plan To what extent do you agree or disagree with each of the following statements?Strongly/Somewhat Agree Summary When traveling, I usually seek out recommendations from people I know ...