THE GAMING BUSINESS Nov 15, 2021 ... A look at the esports playing fieldEsports is set to grow into a $1.62 billion industry by 2024. At Cassandra, our data shows being a Gamer is a top self-identifier for both Gen Z and Millennials, with 3 in 4 Gen Z noting a rise in “cool factor” for gaming overall. So today, we're turning our headsets on and loading our favorite skins as we enter the expanding esports community. To learn more about gaming, keep an eye out for Leveling Up, Cassandra’s latest report releasing Thursday, available ...
DIGITAL LUXUR-E Sep 20, 2021 ... Exploring e-commerce innovations in the fashion industryDigital shopping isn't what it used to be. Today's Millennials and Gen Z expect an elevated e-commerce experience built on convenience, customization, and AR as part of a cross-platform online/in person strategy. And smart brands are stepping up to meet, and exceed, those expectations. Read below to learn about how three brands across fashion, accessory, and sneaker markets are harnessing the flood of interest and investment in the ...
THIS (DIFFERENT) HOLIDAY SEASON Nov 16, 2021 ... Santa takes a bubble bath and focuses on his mental health, he suddenly calls Yeti for the one thing he’s missing–Oreos. Highlighting diversity with a Black Santa, while not making it about diversity, Oreo’s ad hits the mark by embracing the changing consumer need to see themselves within an ad (a need that has only continued, as seen in our latest I-Identify report). As Gen Z, the most diverse generation yet, demands ads to represent their cohort’s diverse races and identities with true nuance ...
VIRTUAL REALITY Jun 23, 2022 ... experimented with NFTs and the blockchain, and this will further establish itself as a major player in Web3. Ana was built using Unreal Engine Epic Games’ 3D computer graphics platform that’s used to create hyper-realistic characters. “We expect her to attract the interest and popularity of Gen Z around the world,” said Josh Seokjin Shin, a creative director at Krafton. “Ana will release an original music track and expand her scope of activity as an influencer into various areas across entertainment and ...
SOCIAL LADDER Jul 19, 2022 ... The anti-Instagrams are taking over Young people are ditching Instagram in favor of apps that are more candid (and less toxic) as they seek out novel ways to connect. It’s important to note that while TikTok has emerged as an unquestionably important platform among Gen Z (and beyond), it’s technically not a social app, but rather, as TikTok itself has explained, an entertainment company. So with that in mind, we’re taking a look at the new “anti-Instagram” social apps dominating the ...
