THE GAMING BUSINESS Nov 15, 2021 ... A look at the esports playing fieldEsports is set to grow into a $1.62 billion industry by 2024. At Cassandra, our data shows being a Gamer is a top self-identifier for both Gen Z and Millennials, with 3 in 4 Gen Z noting a rise in “cool factor” for gaming overall. So today, we're turning our headsets on and loading our favorite skins as we enter the expanding esports community. To learn more about gaming, keep an eye out for Leveling Up, Cassandra’s latest report releasing Thursday, available ...
THIS (DIFFERENT) HOLIDAY SEASON Nov 16, 2021 ... Santa takes a bubble bath and focuses on his mental health, he suddenly calls Yeti for the one thing he’s missing–Oreos. Highlighting diversity with a Black Santa, while not making it about diversity, Oreo’s ad hits the mark by embracing the changing consumer need to see themselves within an ad (a need that has only continued, as seen in our latest I-Identify report). As Gen Z, the most diverse generation yet, demands ads to represent their cohort’s diverse races and identities with true nuance ...
