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... TIME TO CELEBRATEDo you plan to celebrate 4/20 this year?Age 18-34 Yes | No | I don't know what 4/20 is CANNABIS PERCEPTIONSWhen it comes to cannabis, do you think each of the following are getting better, worse, or staying the same? Acceptability of cannabis in society | Health/wellness capabilities of cannabis | Safety of cannabis products | Criminal justice reforms around cannabis CANNABIS DISCUSSIONSIn the past year, which of the following have you heard/discussed with a friend and/or ...

GEN Z VALUES

... yourself...Select all that apply. Kind | Smart | Creative | Independent | A hard worker I CAN DO ANYTHINGUsing the scale below, how important are each of the following core values in your day-to-day life? (5=Very Important & 1=Not Important At All)Conformity: Following social expectations or norms, Important Summary Pre-pandemic | Today WIDELY RESPECTEDWhich of the following items do you consider important to your idea of personal success?Select all that apply. Being widely respected for my ...

GAMING X PLATFORMS

... | Gaming has become less cool than it was in years past | Esports have become cooler than it was in years past | Esports have become less cool than it was in years past | I would rather live without sports | I would rather live without video games TIME SPENT GAMINGAre you spending more, less, or the same amount of time playing/watching video games compared to a year ago?Those Who Play/Watch/Follow Video Games More time than a year ago | Same amount of time as a year ago | Less time than a ...

FLUID SELF

... Summary Gender doesn't define a person as much as it used to | Race doesn't define a person as much as it used to | Sexuality doesn't define a person as much as it used to BODY IMAGEHow strongly do you agree or disagree with each of the following statements?Strongly/Somewhat Agree Summary I feel pressure to be attractive | I am happy with my body just as it is NEED TO STAND OUTHow strongly do you agree or disagree with each of the following statements?Strongly/Somewhat Agree Summary It's ...

MEDIA & SELF

... or Latino/a/x | LGBTQ+ | People with disabilities | Asian | Low-income individuals | Non-binary | BIPOC WANTING MOREWhat would you like to see more of in entertainment and advertising?Select all that apply. More diverse body shapes and sizes | A more diverse definition of beauty | Plus-size models in ads | More women in leadership roles | Photoshop-free ad campaigns | Better representation of people with disabilities or special needs | More gender-neutral and unisex ...

The Next Excursion

... A quantitative overview of young people's attitudes and behaviors toward their next trip(s).TIMING OF NEXT TRIPWhen are you planning to take a trip next? In the next month | In the next 3 months | In the next 6 months | In the next 12 months | More than a year from now | I don't know when I'll take a trip next BOOKING TRIPSWhich of the following, if any, are true for you?Caravan ENGINE INSIGHTS I plan to take trips this year to reunite with family and friends | I would feel confident ...

What Makes Them

... A quantitative overview of Gen Z and Millennial's attitudes and behaviors toward success and core values. PERSONAL SUCCESSWhich of the following items do you consider important to your idea of personal success?Select all that apply. Being healthy and physically fit | Having close friends | Being free from stress | Having my dream job | Owning a home | Having a lot of money | Traveling whenever I want | Getting married | Being my own boss | Having children | Being an expert in my ...

Home Is...

... A quantitative overview of young people's attitudes and behaviors toward home.IMPORTANT TO HOMEIn thinking about where you choose to live, which of the following, if any, are important factors in your decision?Select all that apply. Affordability | Seeing family | Accessibility to the area/things to do | Nature/outdoors activities (e.g., hiking, gardening) | Foodie culture | Diverse/multicultural | Music/dance scene | Wellness/fitness scene | Art/design scene | Fashion/style scene ...

Spending & Travel

... A quantitative overview of young people's travel related spending habits and preferences.YOLO $PENDINGHow strongly do you agree or disagree with each of the following statements?Strongly/Somewhat Agree Summary Put the money in my savings account | Save the money for a larger purchase (e.g., new car, home) | Use the money to improve my surroundings/daily life (e.g., new furniture, fix car) | Go on a trip | Catch up on bills/pay down debt (e.g., student loans) | Put the money into an ...

Travel Sentiments

... A quantitative overview of young people's attitudes and behaviors toward travel.BUCKET LISTWhich of the following, if any, are true for you?Select all that apply. I have a travel bucket list POINT OF PRIDEWhich of the following, if any, are true for you?Select all that apply. Traveling is a point of pride for me TRAVELING = SUCCESSWhich of the following items do you consider important to your idea of personal success?Select all that apply. Traveling whenever I want TRAVEL ATTITUDESHow ...