Game Changers U.S. Fan Segmentation Mar 12, 2017 ... | Sports Averse Super Fans are the most avid group of sports fans, accounting for 1 in 6 young people. They love to immerse themselves in sports experiences, being more likely than other groups to attend live games, regularly watch pre- and post-game commentary, honor sports-related traditions, and play sports. They are loyal fans, expecting to be fans of their teams for their whole lives, and wish for more, easier ways to engage with the sports they love.Social Fansare an enthusiastic group of sports ...
Social Communication Preferences Nov 29, 2017 ... turn.Which of the following, if any, is true for you?Please select all that apply. Communicate digitally with friends via written words/texts | Communicate digitally with friends via pictures (e.g., emojis, GIFs) | Communicate with friends in person | Communicate with friends digitally COMMUNICATION WITH FRIENDSIn the U.S., Trendsetters (79%) use text messages most often to communicate with their friends, whereas in the UK Trendsetters are split between in person (59%) and social media (58 ...
Nightlife Nov 25, 2017 ... A qualitative overview of youth's perceptions and attitudes toward nightlife culture.In the U.S., the most youth have spent, on average, for a night out is upwards of $400, while in the UK, youth have an average top spend of £350.In the past year, 2 in 5 Trendsetters have cut back on the amount of money they spend when going out.THE BRIGHT SIDE OF NIGHTLIFEWhen young adults go out, 49% in the U.S. and 38% in the UK say it’s to get out of the house. The ability to hang out with friends is ...
Future of Finances Aug 26, 2017 ... A quantitative overview of how young people view finances in the modern world, wanting more customization and digitalization.70% of youth and 77% of Trendsetters want to be able to customize their bank accounts.WAY TO PAYYoung adults are likely paying for purchases with plastic or digitally as only a third say they carry cash and a quarter don’t use checks. While women are more likely than men to carry cash, they are also more likely not to use checks. Trendsetters, however, are much more ...
Home Life Sep 02, 2017 ... counterparts (41%). Among those who have moved, 38% say they hate moving, with Ys (42%) being far more likely than Zs (28%) to hate it.Which of the following, if any, are true for you?Please select all that apply. I have moved at least once in my life | I hate moving (Base: Those Who Have Ever Moved) I have moved at least once in my life | I hate moving (Base: Those Who Have Ever Moved) MOVING ANNIVERSARIESCelebrating moving anniversaries is that not that common among young people. Only about one ...
Shared Interests With Friends Dec 01, 2017 ... A quantitative overview of how youth want friends who share similar interests in products and passions as themselves.72% of U.S. youth and 68% in the UK would rather have friends with similar interests and passions as they do.SIMILAR INTERESTSHumor is the most important trait for U.S. and UK youth to share an interest in with their friends, with 56% and 48%, respectively saying this. Seven in 10 Trendsetters agree. Two in five youth also look for friends who share the same taste in music ...
Sports & Tech Mar 04, 2017 ... often as they were a year ago. Trendsetters, more so than young adults overall, are doing all of these things more often or as often as they were a year ago, indicating this trend is likely to grow.Compared to a year ago, would you say you are now doing each of the following more or less often?Please select one response for each. More | The Same | Less | Didn't Do/ Don't Do SPORTS APPS ON PHONE/TABLETAbout two in 10 young people in the U.S. and UK have a team’s app and a similar number have a ...
#Following Dec 07, 2019 ... | Religion/spirituality AREAS/TOPICS #FOLLOWING AMONG ATHLETESWhich of the following types of people, if any, do you follow in the areas/topics below? (Athletes)Select all that apply. Volunteering | Professional growth | Activism (e.g., political, social) | News & Current Events | Entrepreneurship/ business | Politics & Social Causes | Climate change | Money/ finance | LGBTQ+ | Religion/spirituality FOLLOWING PREFERENCESWhich of the following statements, if any, are true for you?Select ...
Spending Behaviors & Attitudes Aug 27, 2017 ... A quantitative look at youth’s attitudes toward spending their money, from purchasing subscriptions to acquiring rewards cards, and feeling guilty for spending.SUBSCRIPTIONS AND MEMBERSHIPSThe majority of young adults (73%) have monthly or annual subscriptions or memberships that they choose to pay for, however those in AUS are least likely to have these compared to those in the U.S. and UK. The largest number of young people (47%) and Trendsetters (69%) have subscriptions to monthly streaming ...
Getting Canceled Nov 29, 2019 ... shamed | Compared to 5 years ago, celebrities/influencers/ athletes act differently now to avoid being publicly shamed SUPERFAN CULTUREHow strongly do you agree or disagree with each of the following statements?Strongly/Somewhat Agree Summary Superfans blindly support celebrities/ influencers/ athletes | Superfan culture is toxic | Superfans (or “stans”) have become too demanding of celebrities/influencers/ athletes | Fans today show their love and support for a celebrity/ influencer/ athlete ...
