Work Preferences Sep 08, 2017 ... A quantitative overview of the working preferences of young adults, from traditional corporate structures, to dress codes, to benefits.While 52% of youth would rather make a lot of money, 56% of Trendsetters would rather make a difference in the world.PREFERRING TRADITIONAL VS. UNTRADITIONAL The majority of young people (69%) would opt to work for a well-established company vs. a startup (31%). However, when it comes to company structure, more would want the untraditional, with 57% saying ...
Innovation & Healthcare Aug 28, 2018 ... and UK agree having to go into a doctor's office for a checkup is outdated.SEARCHING FOR A CUREYouth today prefer in-person interactions when it comes to customer service and discussing their healthcare. Among U.S. and UK Trendsetters, 75% prefer to communicate with a live representative when it comes to customer service than with an automated chat bot. Another three in four UK Trendsetters and two in three U.S. Trendsetters agree they would rather go to a doctor's office for a consultation with a ...
Popular Culture & TV May 23, 2018 ... A quantitative overview of youth’s TV consumption and preferences.41% of global youth can’t go a day without watching TV, with women and those aged 30-34 most likely to say so.INSPIRATION AND INTEREST IN TVMore than 4 in 10 global youth follow popular culture around TV, and a third get inspiration for this category from social media. This is particularly true among those aged 22-34. Young people in India, the U.S., South Africa, and Nigeria are most likely to follow TV. Those in Japan and ...
Popular Culture & Food/Beverage May 18, 2018 ... social media videos. In line with their passion for the category, this is particularly true among women and those aged 22-34. Young people in China, Indonesia, South Africa, and India are more likely to consume food-tainment than their global peers.Which of the following, if any, are true for you?Please select all that apply. I watch videos on social media about food/beverages | I watch TV shows/movies focused on food/beverages I watch videos on social media about food/beverages | I watch TV ...
Popular Culture & Art/Design May 15, 2018 ... A quantitative overview of global youth’s attitudes and perceptions towards art/design in popular culture.FOLLOWING ART & DESIGNA quarter of youth around the world follow culture related to art and design, a third get inspiration for this category from social media, and nearly three in 10 want to learn more about the topic. Women are more likely than men to be interested in art/design. Young people in China, Turkey, and Nigeria are more likely than their global peers to say they get inspiration ...
Job Search & Consideration Sep 03, 2017 ... A quantitative overview of how today’s youth are looking for jobs, and what benefits, perks, and policies attract them to companies.PARENTAL GUIDANCEAmong youth, those in AUS are most likely to have their parents be involved in helping them get a job. For instance 14% of those who have ever had job in AUS say their parents have helped them negotiate a job offer. Additionally, 12% of AUS youth have had their parents set up a job interview for them. Young people across all three countries are ...
Gen Z & Open-Mindedness Jun 09, 2017 ... and girls are equals | I don't think gender defines a person | Gender identity is more complicated today than it used to be | My generation believes that people can be masculine and also be emotional and open-hearted at the same time | My generation has a broader definition of masculinity differently than previous generations did | I talk about gender identity openly with people I know About 6 in 10 Trendsetters don’t like when brands say their products or services are specifically for ...
Maxed Out Sep 09, 2019 ... /friends | Organize | Read | Power through (e.g., skip a meal, sleep less) | Drink alcohol | Go to the gym | Shop | Smoke cigarettes | Meditate | Smoke/eat marijuana | Schedule free time/a vacation day for myself | Plan a vacation | Vape/use e-cigarettes | Go to therapy | Go to the spa | Talk to my manager/boss | Outsource tasks (e.g., use TaskRabbit, Fiverr) | None of the above ACTIVITY FREQUENCYOf the following, are you doing each more, less, or the same as a ...
Drinking & Drugs Nov 24, 2017 ... A quantitative overview of drinking and drug culture among youth of drinking age.81% of UK youth and 75% of U.S. youth who are of drinking age consume alcohol.REASONS FOR DRINKINGMost Trendsetters (54% in the UK and 51% in the U.S.) drink alcohol because they enjoy the taste, the most common reason they imbibe. In the U.S., Trendsetters (48%) and youth overall (35%) are more likely to drink alcohol as a way to relieve stress than those in the UK (38% and 31% respectively). Another common reason ...
Entertainment & Gaming Mar 01, 2018 ... A quantitative overview of youth’s perceptions of entertainment and gaming in terms of their self-improvement. EDUCATED IN ENTERTAINMENTAmong Trendsetters, 58% in the U.S. and 52% in the UK prefer educational entertainment over entertainment that is mindless/just for fun. Nearly seven in 10 Trendsetters across the U.S. and UK also prefer entertainment that is highbrow rather than lowbrow.Please select one statement from each pair below that you agree with more. I prefer highbrow ...