173 results for '"#Celebrate"'
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Macrotrends

POP Marketing

... young foodies’ dedication to “event eating” (and despite the reasonable assessment that one could buy a jar of Nutella and bread at any city market, minus the lines). A separate partnership with Dominique Ansel led to the creation of yet another food bucket list item—Nutella cronut holes—buzzy bites of which were passed out for free in the Flatiron district to celebrate the launch of a Nutella Truck Tour.Recent coverage of Japan’s cat cafes appealed directly to the cat-centric minds fuelling memes ...

High Society

... another Libra as long as I live. They’re so indecisive.”) Further driving this astrology-fueled conversation is the explosive rise of astrology memes from accounts like @notallgeminis and @costarastrology. These accounts, which count hundreds of thousands of followers, have contributed to the spread of information about astrology via highly-entertaining and share-worthy memes that in turn roast and celebrate the signs and their incumbent characteristics. Outside of widespread amusement and ...

Off-Roading

... anticipating retirement—no longer resonate with Ys. Because they can’t expect to check off these milestones in tidy fashion or by a predestined deadline, seeing others who adhere to the traditional model does little to inspire them. That being said, Ys don’t want to be told that their twenties don’t matter. Traditional marketing approaches to Ys’ extended adolescence have varied between condescending and downright demoralizing; this misses the mark. Instead, marketers should celebrate Ys’ Off ...

Feedback Loop

... ’ penchant for explicit feedback, interacting with them on social media will require more than “likes” and emojis; provide means of measurement, from quizzes to comments, that give them more substantial and personal direction. Help Zs celebrate their achievements by acknowledging the work they do in their constant quest for improvement. Consider creating before and after assessments, personalized content that demonstrates their transformations, and digital tokens to recognize milestones they reach ...

10 Gender Takeaways

... approach and began marketing its products to both genders simultaneously, with a shared ad campaign. The ads feature males and females in adventurous and athletic scenarios, and offer up the gender-neutral tagline “Do:More.” - LOOK FOR OPPORTUNITIES TO MEET GENDER-SPECIFIC NEEDS - Gen Ys and Zs are practical about gender. Because they aren’t threatened by the same gender inequalities that their parents experienced, they feel freer to explore and celebrate the unique qualities of their gender. Many ...

Genre Trends

... shows or new shows tapping into the genre’s proven recipes, game shows can attract a young audience that isn’t ready for the commitment of consuming an entirely new thread of entertainment or that wants to multitask while watching. Double Dare To celebrate the 30th anniversary of the part-trivia-part-obstacle-course children’s game show, Nickelodeon revived Double Dare for a special episode. Original host Marc Summers showed viewers highlights from the show’s seven seasons and footage of ...

First Glocals

... has been accelerated, thanks to the influence of the real-time digital stream. GYs are thus banding together to celebrate the landmarks, traditions, and customs that define their personal histories—and, most importantly, to fight to maintain their fading elements. As such, key concepts like authenticity, heritage, and preservation have become increasingly resonant for this generation. For marketers, content and initiatives that help individuals hold onto their local culture, resurrect its lost ...

The Future Of Experiential Retail

... experiences can bridge their digital social lives in an IRL way. Zs prize, and therefore prioritize, their digital socialization and the online communities they are part of, and having in-store shopping experiences where brands both celebrate these communities and convene them IRL is a valuable reinforcement of their digital social lives.I kind of prefer going to the [physical] location myself, because I find that looking through the different options while looking for the specific item I have in mind can ...

ProPlay

... products to engage Zs in the bigger picture professional skills they can build. Create levels of achievement within your product usage or consumption, building to more complex activities that allow users to build confidence while learning. Recognize and celebrate Zs who are using your brand/product in creative and/or accomplished ways. Create engaging experiences and content that can be enjoyed by both child and parent, or that enable parents to teach their children (and vice versa). PLAY: THEN VS ...

No Kid(ding)

... brands should limit their marketing to families, but as being a child-free adult is increasingly common globally and as Ys celebrate their choice and the independence it provides, marketers need to address this lifestyle shift. In representing adults without children, advertisers need to depict them as empowered as well as fulfilled by other areas of life and the numerous ways they can be a nontraditional parent. Marketers who currently show this consumer group miss the mark often, as nearly half of ...