173 results for '"#Celebrate"'
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Macrotrends

Supply & On Demand

... entertainment they’ve seen before. This desire isn’t seasonal, like watching holiday movies in the winter months. Film fans have any number of reasons to #Celebrate throughout the year, from having a Mean Girls moment on October 3 (a date referenced in the film) to revisiting Back to the Future on October 21 to enjoying Rex Manning Day on April 8. As one 28-year-old female put it in a focus group, “It just doesn’t make sense that I can’t see Mean Girls in a theater with my friends on October 3rd!” Sure ...

The Joyride

... among today’s youth, brands are reflecting this passion by creating advertisements and events that celebrate the journey on the road. Popeyes For two days in November, Popeyes launched a drive-thru that required an 849-mile road trip to pick up orders. First, customers could place an order at the Fort Stockton, TX Popeyes drive-thru location. After doing so, they were told to pull ahead to the New Orleans flagship location where they could pick up their food 12 hours later—free of charge ...

Feedback Loop

... ’ penchant for explicit feedback, interacting with them on social media will require more than “likes” and emojis; provide means of measurement, from quizzes to comments, that give them more substantial and personal direction. Help Zs celebrate their achievements by acknowledging the work they do in their constant quest for improvement. Consider creating before and after assessments, personalized content that demonstrates their transformations, and digital tokens to recognize milestones they reach ...

High Society

... another Libra as long as I live. They’re so indecisive.”) Further driving this astrology-fueled conversation is the explosive rise of astrology memes from accounts like @notallgeminis and @costarastrology. These accounts, which count hundreds of thousands of followers, have contributed to the spread of information about astrology via highly-entertaining and share-worthy memes that in turn roast and celebrate the signs and their incumbent characteristics. Outside of widespread amusement and ...

10 Gender Takeaways

... approach and began marketing its products to both genders simultaneously, with a shared ad campaign. The ads feature males and females in adventurous and athletic scenarios, and offer up the gender-neutral tagline “Do:More.” - LOOK FOR OPPORTUNITIES TO MEET GENDER-SPECIFIC NEEDS - Gen Ys and Zs are practical about gender. Because they aren’t threatened by the same gender inequalities that their parents experienced, they feel freer to explore and celebrate the unique qualities of their gender. Many ...

First Glocals

... has been accelerated, thanks to the influence of the real-time digital stream. GYs are thus banding together to celebrate the landmarks, traditions, and customs that define their personal histories—and, most importantly, to fight to maintain their fading elements. As such, key concepts like authenticity, heritage, and preservation have become increasingly resonant for this generation. For marketers, content and initiatives that help individuals hold onto their local culture, resurrect its lost ...

Genre Trends

... shows or new shows tapping into the genre’s proven recipes, game shows can attract a young audience that isn’t ready for the commitment of consuming an entirely new thread of entertainment or that wants to multitask while watching. Double Dare To celebrate the 30th anniversary of the part-trivia-part-obstacle-course children’s game show, Nickelodeon revived Double Dare for a special episode. Original host Marc Summers showed viewers highlights from the show’s seven seasons and footage of ...

ProPlay

... products to engage Zs in the bigger picture professional skills they can build. Create levels of achievement within your product usage or consumption, building to more complex activities that allow users to build confidence while learning. Recognize and celebrate Zs who are using your brand/product in creative and/or accomplished ways. Create engaging experiences and content that can be enjoyed by both child and parent, or that enable parents to teach their children (and vice versa). PLAY: THEN VS ...

No Kid(ding)

... brands should limit their marketing to families, but as being a child-free adult is increasingly common globally and as Ys celebrate their choice and the independence it provides, marketers need to address this lifestyle shift. In representing adults without children, advertisers need to depict them as empowered as well as fulfilled by other areas of life and the numerous ways they can be a nontraditional parent. Marketers who currently show this consumer group miss the mark often, as nearly half of ...

Global Movie Trends

... of empowerment: not only does the film celebrate the achievement of its female subject, Kholoud Al-Faqih, who became the first female judge in Palestine’s Shari’a courts (along with a colleague not profiled in the documentary) but it also aims to counteract Islamophobia. The Judge explores Faqih’s inspirational story—how Faqih petitioned the Shari’a courts’ chief justice to open the bench to women and was finally given that position in 2009—and pits her rise against the ...