348 results for '"TV"'
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Macrotrends

Pop Politics

... become the most tabloidy tabloid story in a generation, trashier than the Kardashians, hinkier than the Duggars and maybe freakier than the House of Windsor.” Indeed, the 2016 U.S. presidential election has been particularly rife with eccentric personalities, perhaps most notably Donald Trump, an actual veteran star of reality television whose political strategy isn’t that far off from his role on The Apprentice. A 24-year-old man from NYC told us, “I’ve watched a few of the debates as entertainment ...

Leagues Of Their Own

... , particularly among Millennial males, with talks of it even becoming the new Nascar . When Drone Racing League held its first event in December 2015 at the Miami Dolphins’ Sun Life Stadium, it drew in 40 million viewers and was later available for streaming as a three-part series across YouTube, Twitch, and Epic TV, further demonstrating how the sport is focused on reaching young fans. Drone racing has since attracted major brand sponsors, $12 million in investments, and is televised on ESPN . Similarly ...

Culture Spotlight On South Korea

... keep up with popular culture by looking at social media (e.g., scrolling through Facebook, Instagram). Women (56%) are more likely than men (34%) to stay up-to-date with popular culture through social media channels. Another avenue for keeping up with culture in South Korea is by watching TV shows online/streaming, dominated again by women, as well as those aged 22-34. One-quarter of youth also follow the news (print or online) to keep up with popular culture in South Korea.Which of the following ...

Where There's A Will, There's Away

... clothes/shoes and accessories, as well as cancel product subscription services. Another third are willing to give up entertainment experiences (e.g. movies, concerts, sports games), take public transportation, take on additional work/jobs, or cancel cable TV. In each of these categories, women are more likely than men to be willing to make such sacrifices in order to prioritize travel.Which of the following, if any, would you do in order to travel?Select all that apply Give up buying new accessories ...

Extracurriculars

... for self-improvement, nearly half use books and websites. Another third of U.S. and UK youth turn to online tutorials/classes, TV shows, blogs, and movies.Which of the following media, if any, do you use for motivation/inspiration for education/learning new skills?Please select all that apply. Books | Websites | Online tutorials/classes | TV shows | Blogs | Movies | Podcasts | Newspapers | Magazines | Email newsletters | Radio | Brands | Other media 8 in 10 Trendsetters agree what ...

Dream Team

... Fantasy sports are a relatively untapped arena for brands to connect with fans around their passion for sports and desire for active engagement.FanDuel and DraftKings have taken over the realm of daily fantasy sports in the U.S. and have expanded to the UK, and the pastime has permeated other aspects of culture. There has been a proliferation of blogs and podcasts around fantasy sports in recent years, and the comedic TV show The League ran for seven seasons on a plot based around a friend ...

eLationships

... finding out their name, and can only send a single message at the end of the experience. Moreover, because this app is global, it stands to amplify Ys’ sense of Cultural Diplomacy. I have some friends, who in real life I have never known, many of them I met maybe because we follow the same television series or maybe because we like the same movies, and in this way we began to send messages and stay in touch. I have a friend [like this] with whom I’ve been chatting for almost two years. AGNESE, 23 ...

Marketing Tips

... of themselves with their drink to the website, and the user-submitted photos were paired up to appear as though they’re raising their glasses in a toast together, which could be shared to the brand’s photo gallery and on social media.Nescafé A recent pan-European TV campaign from Nescafé, relaunching its Nescafé Gold instant coffee, plays on the idea that, in the age of social media, people have thousands of connections, but very few people know them really well. The brand then invites people to ...

Side Buy Side

... truly exceptional, as it will get back to one's friends and influence their opinion of that brand.INFLUENCE OF OPINIONSFriends' opinions have a very large influence among youth today, and cover a wide array of topics. Three-quarters of youth in the U.S. and UK feel their friends have at least some influence on the TV shows and movies they watch, even more so among U.S. Trendsetters (88%) and those aged 14-20 in the UK (81%). Another 72% of youth in the U.S and the UK note the influence their friends ...

Tech Truths

... computers for most tasks, such as checking their email, making online purchases, and consuming entertainment—when not doing so via a TV. They primarily use smartphones as a portal to reach others, quite literally, as avid users of video chat. Though it's simpler to call someone without video, Boomers, particularly older members of this cohort, often prefer the novelty of video chatting over the practicality of voice alone as they seek more face-to-face interactions. While Boomers lag behind when ...