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Macrotrends

Epic Entertainment

... exaggeration and the abundance of filters available. Young consumers attend events or purchase food just for the social media cred they can earn by posting about it; people are willing to wait in line for several hours to take a photo in Yayoi Kusama’s Infinity Mirrored Room to post online, and “eating for the Insta” has become a popular trend. While youth may physically attend the art exhibit or actually eat a ramen burger, their appreciation of the content itself is overshadowed by the ...

Gender Flipping

... Tumblr was launched in reaction to the ridiculously contorted and hypersexualized “strong female superhero pose” common to most comic books. The Tumblr features fan art of the male comic book character Hawkeye, redrawn in sexually provocative poses typically limited to female characters. Fans of the movement have gone beyond the original mission, redrawing not just Hawkeye and other male characters in female poses, but also drawing female characters in the powerful stances usually reserved for their ...

Gender Trends

... tailoring, and pin rolled cuffs as seen on menswear style-setters. MEN'S WEBSITES TO WATCHE-tailers have traditionally catered to women, but two new sites aim to make online shopping just as appealing to men. Gentology: Men’s e-commerce site Gentology is a curated marketplace where influential male athletes, entertainers, and celebrities select their favorite products in categories like apparel, accessories, electronics, art, and food. Shoppers can browse the stars’ storefronts for new recommendations ...

IRL (In Real Live)

... pop-ups. Youth are constantly in search of ways to make ordinary days feel more exciting (see #Celebrate), and getting to consume content in this manner is certainly more notable than saying one stayed in all weekend bingeing a show. And as the production quality of television is now on par with that of cinema, it’s only fitting that displaying shows in this manner with more state-of-the-art technology and discussing them as cultural events is the next iteration for their delivery.I would be ...

Users Anonymous

... Fearing digital tracking and surveillance, young people are being more cautious about what they share online and seeking a more private digital experience.Young consumers have made an art form out of carefully shaping their online identities to best reflect who they are—or, in some instances, who they want to be. But, at the same time, they are increasingly making efforts to do just the opposite: that is, stay anonymous online. In fact, 55% of Cassandra Report respondents reported that they’d ...

Have Guidance, Will Travel

... partnered with the publication to offer city tours inspired by the Times’s content, particularly its “36 Hours” travel column. The experiences allow participants to taste local cuisine, get behind-the-scenes and hands-on access, and meet with locals, all with a Times twist.Vans Streetwear brand Vans teamed up with local artists in cities including Detroit, New Orleans, Chicago, and LA to offer consumers the opportunity to go on a photo walk. Participants went on a tour of the city’s street art scene ...

Outer Limits

... , outer space has become even more prevalent in popular culture. Earlier this year, FOX and National Geographic aired Cosmos: A Spacetime Odyssey, a 13-part reboot of the late astronomer Carl Sagan’s 1980 groundbreaking science series. NASA has invited the public to vote on its next-generation spacesuit design, and a 32-foot astronaut art piece named Escape Velocity made waves with the trendy festivalgoers at Coachella. Consumer interest in all things intergalactic is only growing, and to meet this ...