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Macrotrends

Personal Best

... boost from within,” and Free People sells "ingestible beauty" products that make up more than a quarter of its sales, according to Business of Fashion. It's not surprising, then, that vitamins and supplements are entering the customization space as well, as the idea that a magic pill works for everyone doesn't resonate with Ys and Zs. Companies such as Zenamins and VitaFive customize daily vitamin packs based on individual needs, while brands like Vitamin Lab offer an entirely personalized vitamin ...

Need For Speed

... believes unmanned stores will be the norm in the not too distant future.Cheers Managed by students of Nanyang Polytechnics’ business school, the new Cheers outpost in Singapore is a self-service convenience store. Along with the usual packaged food and drinks, the store also sells ready to eat hot foods such as pizza and fried rice. The store requires shoppers to scan a QR code in the accompanying smartphone app to gain entrance, and it accepts many forms of digital payment.Mastercard ...

MEtail

... E-commerce has democratized retail, allowing individuals to be not just consumers but also merchants of goods, services, content, or ideas. Prior to the Web, the retail landscape was primarily a one-way street between business and consumer. Individuals had ample opportunity to buy, but little opportunity to sell outside of the average garage sale or consignment shop. Those who hoped to cross to the other side faced a high barrier to entry, in the form of the overhead necessary to invest in a ...

It's A Mall World After All

... out the space and provides helpful data on foot traffic. In another interesting move, Showfields recently opened the fourth floor as a dedicated co-working space in an effort to build community around the brands it features. BULLETIN This boutique is noteworthy for the products it sells—feminist-focused jewelery, accessories, and apparel—but its business model is even more innovative. Small online businesses (all of which are female-owned) pay a monthly subscription fee to have their ...

Extracurriculars

... that pertain to its business and values, offer guidance formally or informally, and host educational events based on its expertise (see BrandCon). By helping young people dictate their own course for lifelong learning rather than have it dictated for them, brands can not only provide a sense of control but also create a relationship in which consumers see companies as their partners for personal betterment—not just purveyors of products and services.BRAND IMPLICATIONSYoung people constantly ...

Open House

... haven’t had the savings for a down payment. In fact, The Atlantic reports that of the small number of Ys who are actually buying homes, most are only able to do so because their parents provide financial assistance. Yet the majority of Ys who don’t own a house, which members of past generations had commonly acquired by their age, are finding alternate ways to replicate home environments. Their financial constraints have even led to the creation of new housing business models that better suit their ...

Genre Trends

... relevant to a young audience with Beat Bugs, an animated series using the band’s hits to move the plot line (à la 2007 film Across the Universe) and teach kids valuable lessons.The Breaks A successful TV movie in January 2016, VH1 is bringing back The Breaks as a TV series. The movie and show, inspired by Don Charnas’s nonfiction book The Big Payback: The History of the Business of Hip-Hop, follows three friends breaking into the music scene.Hello World! The Discovery Channel combined ...

Storefront Extensions

... Retailers are bringing the always-on nature of the web to the real world through shoppable walls, windows, and billboards.Having grown up with e-commerce, today’s young consumers are accustomed to shopping 24/7. However, until recently, this behavior was only possible online; those wanting to shop at an actual store were still confined to business hours. Now, having recognized young people’s desire for constant access, retailers and services are increasingly implementing 24-hour physical ...

The 3Rs

... aspiring business owners via Kiva. Points provide a quantifiable measure of digital recognition for individuals who have made an effort to make a difference, and some are even redeemable for products, prizes, discounts, and deals. Rewards don’t need to be tangible, but they do need to have value; exclusive access, original, shareable content, and formal recognition (such as customer and employee spotlights) all qualify as rewards in and of themselves. RESOURCES Resources such as digital libraries ...

Eco-Exhibitionists

... more fashionable from a cultural standpoint, it’s likewise becoming more fashionable from a design standpoint. It’s no longer enough for products to simply be functional—they must also be beautiful. For example, a home can’t simply have solar panels on the roof; they must complement and enhance the aesthetic to increase its curb appeal. Now that Tesla is getting into the solar roof business, brains and beauty are closer to home than ever. Indeed, sustainability is getting sexier, and ...