436 results for '"community"'
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Macrotrends

Transgender Activists

... Highly open-minded and inclusive, Zs are leading efforts for transgender equality and acceptance. Gen Ys helped make great strides as strong and vocal advocates for the gay community. Most states now allow gay marriage and the unprecedented open-mindedness Ys brought to the fore prompted the entertainment industry and marketers to feature more gay characters and same-sex couples in their content and advertising. With the battle for gay rights and representation having progressed significantly ...

NOwners

... emerge: from community collectives and shared group ownership to barter markets and gifting networks. The fast growth of the share economy has inspired a shift in the purchasing inclinations of Gens Y and Z. Indeed, they are the first generations of NOwners: individuals who prize access over ownership to the extent that the very concept of owning seems passé. This emergent mindset is altering the consumer landscape, as these NOwners rethink the extent of their need for certain products and services ...

Alt Pay

... minute for real-time conversion rates. Its creators hope that the tool will make it easier for retailers to accept bitcoin payments, in spite of the currency’s volatility. - LOCAL TENDER - The creation of community-specific currencies allows neighborhood residents to trade in a monetary system that’s not immediately reliant on the Federal Reserve, while encouraging the support of local businesses and keeping profit within the community. BerkShares, the local currency of the Berkshires, are accepted ...

The Customer Isn't Always Right

... definitely say that the shop shouldn't allow them to purchase anything and turn them away. That's not the type of person you want advertising your brand. RACHEL, 24, UKBrands and their customers have been developing an increasingly close connection, as Cassandra has detailed in recent years (see Brand Friends Forever and The One). As the brand-consumer relationship has evolved, both parties have felt a sense of partnership and investment in each other; they are a cooperative community ...

First Glocals

... Ys are closely connected to the global community, yet this unification has created a greater need to preserve their local identity, culture, and heritage.Technology has broken down the barriers between far-flung countries, making cultural overlap more prevalent than ever—and making Millennials the first generation of truly global citizens. These “first globals” share an unprecedented connectedness and consciousness, which has given rise to an internationally informed cultural experience that ...

Pro-LGBT

... Brands are showing support for LGBT rights in their marketing efforts.The LGBT community has a strong and vocal advocate base among today’s young consumers. For Gen Ys and Zs, LGBT rights—and, namely, marriage equality—represent the next frontier of social progress. For younger generations, formerly “sensitive” issues of homosexuality and transgendered identity are not issues at all. This unprecedented openness has been reflected across media, where gay, lesbian, transgender, and transsexual ...

Surprise & Delight

... product gurus). Designer Box subscribers receive a unique object credited to an international “design star” each month.Svscription, a luxury subscription service for men, curates boxes around a specific theme (such as leisure, study, or travel) every month. One special edition tapped New York photographer, illustrator, and author Todd Selby to curate a box around a theme that he knows well: Home. Around the country, arts organizations are offering their own versions of CSAs (community-supported art ...

Accelerated Adulthood

... of age in their own community, either. They’re entering adulthood as global citizens who are connected to and feel responsibility for the rest of the world. The concept that “it takes a village to raise a child” has taken on a new meaning, with the disintegration of traditional neighborhoods happening alongside the interconnectedness of the world via the world wide web. It’s no longer enough for adolescents to figure out where they fit in their school or their local community, they now ...

Humanology

... can feel like a small fish in a big pond and where it can be difficult to find one’s community. In today’s gig economy, many young professionals are now working remotely, which offers the benefit of flexibility, but the trade-off is the lack of workplace friendships and the once common social interactions that came with working in an office. Additionally, young people are finding it harder to form new friendships given what's expected of a friend nowadays (see No New Friends).People are attached ...

Brand Mentorships

... , which reflects a commitment to community.Young people are champions of bottom-up leadership. Show consumers that your brand is open to reverse mentorship by publicly acknowledging how you’ve grown and learned from smaller partners.  - Stores With Local Love - National retailers are recognizing the importance of emphasizing their involvement in the local community. They are bringing in elements that make local shoppers feel at home and elevating attention to artists, designers, and chefs ...