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Gen Z Landscape

... Zs are also passionate about gaming and movies. Getting good grades, art and design, and cooking/food-related activities are more important to young people in the U.S. than those in the UK.Which of the following, if any, are you personally passionate about?Please select all that apply. Music | Gaming | Getting good grades/learning | Movies | TV shows | Technology | Reading | Art/design | Cooking/food/ restaurants | Sports | Social media | Shopping | Travel | Science | Nature/the ...

Entertainment & Media Data

... with friends and family | How much time I've spent gaming | How much money I've spent on entertainment/media | How much alcohol I have drank* | None of the above WAYS TO SPEND FREE TIME AT HOMEWhich of the following, if any, are your top five favorite ways to spend your free time at home?*Ages 21+Select up to 5. Watching TV/videos | Listening to music | Playing video games | Browsing social media | Exercising | Talking to friends/family (e.g., on the phone, texting) | Cooking | Reading ...

Generational Overview

... A quantitative overview of generational sentiments toward aspects of life today.PASSION POINTSWhich of the following, if any, are you personally passionate about?Please select your top 5. Music | Gaming | Learning/education | Social media | TV shows | Movies | Cooking/food/ restaurants | Nature/the outdoors | Shopping | Fashion/style | Religion/spirituality | Reading | Health & wellness | Travel | Technology | Fitness | Art/design | Sports | Beauty/grooming | Volunteering ...

Social Activities

... or dance team, while another one in four U.S. youth say they would join a video game club, volunteer group, or cooking club. In the UK, youth are less likely to participate in these types of activities as only one in five would join a video game club or volunteer group. Women are more likely to join these types of organized social activities and groups, with the exception of joining a video game club which is more heavily skewed by men. This transpires from women more so than men feeling it is ...

Betterment & Learning

... a lot of topics SKILL EXPERIENCESOver 90% of U.S. and UK Trendsetters currently have the ability or want to be able to cook/bake, be a better writer, and speak a foreign language. Another seven in 10 youth in the U.S. and UK have skills or want to have skills in photography/photo editing, home repair/maintenance, grooming/makeup/hair, and video gaming.For each of the skills below, please tell us your experience with them.I Currently Have/Want To Have This Skill Cooking/baking | Writing ...

Friends & Gifting

... my friends gifts for holidays | I like to buy my friends experiences as gifts specifically so that we can go together (e.g., concert tickets, cooking class) 1 in 4 youth in the U.S. and the UK buy their friends gifts for no reason; this jumps to 1 in 2 among U.S. Trendsetters.SPENDING MONEY ON GIFTSNearly 50% of U.S. Trendsetters do not feel guilty when they spend a large amount of money on a gift for a friend and say they will spend a lot of money for/with friends celebrating their ...

The Picture of Health Data

... would rather eat healthy meals | I'm not concerned about whether or not my meals are healthy | I eat just about anything | I am a picky eater | I will choose the most convenient meals - healthy or not | I will go out of my way to eat healthy meals COOKING & HEALTHHow strongly do you agree or disagree with each of the following statements?Strongly/Somewhat Agree Summary I wish I had more time to cook healthy meals GOAL SETTINGWhich of the following, if any, are true for you about setting health ...

Childcare

... marijuana | Go out with friends (e.g., to the mall, to the movies) without a chaperone | Stay home without supervision overnight | Take public transportation without a chaperone | Go on a date | Have a job | Drive | Drink alcohol 151 DIVISION OF LABORMoms say that they are the ones who primarily take care of many household and family related tasks such as shopping, cleaning, cooking, figuring out logistics like organizing play dates, and helping their children with their homework. Dads, on ...

Playing House

... top five favorite ways to spend your free time at home?Please select up to five. Watching TV/videos | Listening to music | Browsing social media | Playing video games | Talking to friends/family (e.g., on the phone, texting) | Shopping online | Cooking | Reading for pleasure (not for school/work) | Exercising | Entertaining friends/family | Working on passion projects (e.g., art, music) for fun | Taking care of myself (e.g., DIY facials, grooming) | Working on side projects to ...

Popular Culture & TV

... /adventure shows are most enjoyed in South Africa, animation is most liked in Brazil, dramas are best enjoyed in South Korea, and sci-fi is most liked in Mexico, followed closely by China and Turkey.What types of TV shows do you most like to watch?Select all that apply. Comedy | Action/adventure | Animation | Drama | Science fiction | Music TV | Documentary | Food/cooking | Fantasy | Horror | Sports | Science | Reality shows | History | Romance | Game shows | Nature | Talent ...