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Macrotrends

Culture Spotlight On China

... . Meanwhile, China-based company Yoho! is helping drive the streetwear boom; as part e-commerce, part publishing, and part events business, it's helping spread hip-hop lifestyle from a multi-tiered perspective and creating a sense of community in the process. New entrants to this category are rapidly emerging, including Sankuanz and OKOKOK, while collaborations between luxury brands and streetwear companies are succeeding for combining youth's enthusiasm for heritage with new, hip ...

Side Buy Side

... have in regards to the events they attend, and this jumps to nearly 90% among U.S. Trendsetters. Other areas of influence include the restaurants which they frequent, the music they listen to, and their food and beverage purchases. As brands look to target youth today, make sure their friends are onboard, too.How much influence, if any, do your friend`s opinions have on your choices for each of the following?A Lot/Some Summary TV shows/movies | Restaurants | Events | Music | Electronics ...

School Of (Work)Life

... percentage (48%) socialize with their coworkers outside of work/work events, indicating that most want work to enhance their lives well beyond the office or designated hours.I think work has become a lot more like college culture. College has always been about working with friends, and a lot more workplaces are encouraging friends in the workplace because it can promote healthy discussion and better cooperation. ASHWIN, 20, U.S.Companies are now finding additional ways to model after university ...

Find Your Place

... through in-person gatherings and events that better reflect who they are. They're also more willing than their predecessors to move whenever Opportunity Knocks for a job or a more appealing lifestyle—41% of Trendsetters in the UK and 39% in the U.S. would rather live a nomadic life than put down roots in a community, which further disrupts their sense of community based on where they live.Community is also harder to obtain IRL for young people who tend to shun the stereotypical view of a more ...

Dual Intentions

... public events | Through my parents/ family | At cafes or restaurants | Online or through apps not related to dating | Through online dating sites (Base: Aged 19-34) | At gyms or sports clubs | At a shopping center/ store | At professional events (Base: Aged 19-34) | Through transportation (e.g., ride share, flights, commuting, etc.) | Through location-based dating apps (e.g., Tinder, Grindr, etc.) (Base: Aged 19-34) | Through a community group | Through a religious group ...

The Age Of Innocence

... fulfill multiple purposes when they socialize, not only having fun with their friends but also improving themselves mentally and physically. Consider how your brand can be a part of their intellectual self-improvement by providing events or thought starters to spur them on. (Imagine beer or cider cans with discussion topics or pizza boxes with talking points about the latest documentary to hit Netflix.) As the types of activities that young people engage in at night change, so too, will their style ...

Game Of Life(style)

... . KITH also used the opportunity to promote its KITH Treats offshoot of cereal-inspired confections.Pink Lion Rugby Club The official outfitter for the British & Irish Lions 2017 Tour of New Zealand, menswear brand Thomas Pink took its sponsorship to the next level creating the Pink Lion Rugby Club. To officially open the space this past November, the brand offered a series of events, including a wine tasting with vintages from the host country, a night of “Lions Tales” with rugby legends, and a quiz ...

True To Self

... an option. 81% of young adults have become more selective about the content they share on social media. SOCIAL SHARING Eight in 10 young people discuss and share aspects of their life on social media. Parents largely discuss their children, while young adults overall share things about their friends and important life events. Young women are more likely than young men to discuss each of these topics on social media, likely because they spend more time on social platforms. Due to their respective ...

The New Friend Zone

... joined by their respective spouse or partner. Because of these shifts, the single friend who may have once been regarded as a bad influence on a committed pair is now a welcome addition; the stigma of the “third wheel” is less relevant. Thanks to Gen Y's group-orientated nature, it’s becoming more common for couples and singles alike to plan trips together, rent homes on Airbnb, and reserve seats at shows and sporting events with nary a thought to the relationship status of any one person in the ...

PREPAREnting

... open door policy about issues and topics. Hopefully, I will learn about news and events from my kids and vice versa.LINDSAY, 32, NYAs I always tell my child, "If you are old enough to ask about something then you are old enough to know." I would explain to my child everything I possibly can about world events, or local news.ROBERT, 24, MIThe mercurial nature of media has some parents putting heavy restrictions on what they allow their children to do online in order to retain ...