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Macrotrends

Side Buy Side

... have in regards to the events they attend, and this jumps to nearly 90% among U.S. Trendsetters. Other areas of influence include the restaurants which they frequent, the music they listen to, and their food and beverage purchases. As brands look to target youth today, make sure their friends are onboard, too.How much influence, if any, do your friend`s opinions have on your choices for each of the following?A Lot/Some Summary TV shows/movies | Restaurants | Events | Music | Electronics ...

Find Your Place

... through in-person gatherings and events that better reflect who they are. They're also more willing than their predecessors to move whenever Opportunity Knocks for a job or a more appealing lifestyle—41% of Trendsetters in the UK and 39% in the U.S. would rather live a nomadic life than put down roots in a community, which further disrupts their sense of community based on where they live.Community is also harder to obtain IRL for young people who tend to shun the stereotypical view of a more ...

School Of (Work)Life

... percentage (48%) socialize with their coworkers outside of work/work events, indicating that most want work to enhance their lives well beyond the office or designated hours.I think work has become a lot more like college culture. College has always been about working with friends, and a lot more workplaces are encouraging friends in the workplace because it can promote healthy discussion and better cooperation. ASHWIN, 20, U.S.Companies are now finding additional ways to model after university ...

TasteMakers

... food events, eateries with rotating buzzy dishes, and festivals dedicated to even the most niche food and drinks, youth claim it as a badge of honor to say they’ve been to a particular place and tried something unique. These young TasteMakers feel a sense of accomplishment by fulfilling their food or drink goals. One’s food and beverage knowledge and experiences not only serve as a point of pride, but also a way for youth to exhibit cultural savvy. This isn’t specific to enjoying food and ...

The Age Of Innocence

... fulfill multiple purposes when they socialize, not only having fun with their friends but also improving themselves mentally and physically. Consider how your brand can be a part of their intellectual self-improvement by providing events or thought starters to spur them on. (Imagine beer or cider cans with discussion topics or pizza boxes with talking points about the latest documentary to hit Netflix.) As the types of activities that young people engage in at night change, so too, will their style ...

Dual Intentions

... public events | Through my parents/ family | At cafes or restaurants | Online or through apps not related to dating | Through online dating sites (Base: Aged 19-34) | At gyms or sports clubs | At a shopping center/ store | At professional events (Base: Aged 19-34) | Through transportation (e.g., ride share, flights, commuting, etc.) | Through location-based dating apps (e.g., Tinder, Grindr, etc.) (Base: Aged 19-34) | Through a community group | Through a religious group ...

OK, Boomer!

... of a new era of accelerated polarization delineated by generation? How will this intergenerational conflict affect the consumer landscape—and what do you need to know to stay ahead of it?Intergenerational tension is nothing new, particularly in the U.S. As each generation comes of age, they are often apprehended with a healthy dose of skepticism. Baby Boomers were once considered the counterculture as they drove and reacted to events around them, seen in how many flocked to Woodstock to ...

Game Of Life(style)

... . KITH also used the opportunity to promote its KITH Treats offshoot of cereal-inspired confections.Pink Lion Rugby Club The official outfitter for the British & Irish Lions 2017 Tour of New Zealand, menswear brand Thomas Pink took its sponsorship to the next level creating the Pink Lion Rugby Club. To officially open the space this past November, the brand offered a series of events, including a wine tasting with vintages from the host country, a night of “Lions Tales” with rugby legends, and a quiz ...

DND (Do Not Distress)

... . For Zs, who have never known a time when socializing wasn't this way, this inherent need to stay connected is especially pronounced and even affects their ability to get a good night's sleep (see The Young & The Restless). Today there is just too much going on...information overload everywhere. Work emails, personal emails, Facebook, texts, missed calls, Meetup events, social calendar, etc. It's just too much sometimes.JORDAN, 32, D.C.I used to use social media a lot and I found myself having to ...

The New Friend Zone

... joined by their respective spouse or partner. Because of these shifts, the single friend who may have once been regarded as a bad influence on a committed pair is now a welcome addition; the stigma of the “third wheel” is less relevant. Thanks to Gen Y's group-orientated nature, it’s becoming more common for couples and singles alike to plan trips together, rent homes on Airbnb, and reserve seats at shows and sporting events with nary a thought to the relationship status of any one person in the ...