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Macrotrends

Less Is Morality

... behaviors (thank you Family Matters). Coming down from the go-go era of sex, drugs, and rock ‘n’ roll in the 1970s and 1980s, one could argue that there was a greater need for such moral lessons directed at youth. In fact, the FCC felt that way when it instituted a “Family Viewing Hour” during the first hour of Prime Time in the 1970s, thereby restricting the nature of the content that was aired at that time to ensure that it was appropriate for all ages. While that law was repealed after only a few ...

Modern Love

... gaming platforms, online forums, and social networks. Still, those who seek to meet potential partners offline (see Pairing Off) find much appeal in naturally connecting with someone in a place they both care about, such as a gym, café, concert, or movie screening, which can also provide a solid basis for their relationship. Relationship Markers Introducing one’s partner to family is the event that most global youth (62%) agree serves as the moment when a relationship becomes official. Despite the ...

Food Fixation

... inspiration that they can adapt, personalize, and share with family and friends. Cooking not only gives them a sense of accomplishment for having honed a relatively “adult” life skill, but it also provides an accessible means of flaunting their creativity to friends and social media followers. In fact, this past summer, a trend emerged of teens sharing photos of visually stunning, meticulously arranged food art on Instagram, which underscores how their documentation style differs from that of Ys. Whereas ...

Personal Property

... ACQUIRING FURNITURE AND HOME DECORMore than a third of young people are open to buying used furniture and home décor, and another 23% say they have gotten or expect to get furniture or home décor from family members, both of which are especially true for women. Young people in the U.S. are more likely than those in the UK and AUS to be open to both options. Notably, the secondhand market is likely to rise as 53% of Trendsetters would be okay buying used items and 34% would be okay getting items from ...

Transgender Activists

... . - Transgender Representation in Entertainment - THREE GENERATIONSElle Fanning plays a teenager transitioning from female to male in the upcoming movie Three Generations.MY TRANSPARENT LIFEABC Family has ordered a docuseries called My Transparent Life about a family whose father is transitioning into a woman.BRUCE JENNER'S TRANSITIONE! is developing a docuseries chronicling Bruce Jenner’s transition into a women. TRANSAMERICAVH1 is developing TransAmerica, a show about a group of transgender Millennial ...

Dual Intentions

... friends or gain a local’s perspective when in a new place. And with more youth embarking on Living Experiments, they have a greater need to expand their social circles, both for companionship and as a conduit to local cultures and communities. Because young people have expanded the role of dating today to such great effect, they’ve essentially launched it into the pop culture sphere. Just as one may watch a particular TV series so they have something to chat about with friends, family, and colleagues ...

Global Social Trends

... characteristically very social and like to maximize their time together. However, this change comes at a time of high unemployment rates and a strong pressure from family to be successful, so there is little time and little money to invest in group experiences. In light of all of this, young people are demanding more “me” time and are finding ways to separate from the pack when they can. Despite older generations not accepting the new trend, businesses have been catering to this type of YOLO lifestyle and to ...

ProPlay

... . Indeed, they are engaging in ProPlay, in which they are elevating their extracurriculars that were once just fun for fun’s sake into projects and skills chosen to help them advance in life. Whereas older generations spent the playtime of their childhood roleplaying in the privacy of their family living rooms, Zs are realplaying—and sharing both the processes and the end results of their activities. Recreation isn’t all work and no play, but it is considered with new degrees of significance and ...

Opportunity Knocks

... Modern youth are moving more often than their predecessors in order to find opportunities, including jobs and passions, rather than community.Young people in previous generations moved locations to settle into a community where they felt like they could belong and could be close to friends and family, but modern young adults aren’t prioritizing these factors. Instead, they’re moving for opportunities, and doing so more frequently, as well. Today, home isn’t where the heart is, but rather where ...

Public Funds

... , if any, are true for you?Please select all that apply. I often overspend without even realizing it | I'm fairly indiscriminate about spending CLEAR CONSCIENCELikely due to the fact that that young adults are careful about how they spend their money, the majority don’t feel guilty if, at times, they do spend a lot on themselves. Moreover, their giving nature leaves only about one in 10 U.S. and UK youth feeling guilty after spending a lot of money on friends and family members. Women are more ...