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Macrotrends

Digital Wellbeing Movement

... technology to improve their mental health. This number is higher among U.S. and UK Trendsetters, of which nearly half say that they’ve used technology to improve their mental health. Brands across all verticals can take initiative and help consumers balance out the increased presence of technology in their lives and offer them aid when the struggle against rampant technology use becomes difficult to manage.Amongst my friends, mental health has definitely suffered because of technology. They'll take a ...

Supply & On Demand

... entertainment they’ve seen before. This desire isn’t seasonal, like watching holiday movies in the winter months. Film fans have any number of reasons to #Celebrate throughout the year, from having a Mean Girls moment on October 3 (a date referenced in the film) to revisiting Back to the Future on October 21 to enjoying Rex Manning Day on April 8. As one 28-year-old female put it in a focus group, “It just doesn’t make sense that I can’t see Mean Girls in a theater with my friends on October 3rd!” Sure ...

eLationships

... .” Whether it’s following the pregnancy and projects of blogger Joy Cho of Oh Joy!, regularly trading comments with an Instagrammer that shares the same taste as you, or obsessively trailing the running commentary of a video game streamer like PewDiePie that unabashedly goofs around like he is your best friend, the scope and breadth of the digital relationship will only continue to grow. While brands have already needed to act as friends to consumers (Brand Friends Forever; Cassandra Report, Winter 2012 ...

The Joyride

... makes their trip different from other travelers. Among today’s individualistic youth, having a customized, unique experience is paramount, as it sets them apart and garners them social currency. THE INNER ROADI’ve taken a lot of road trips in my life and think they are best suited for a group of friends because playing road trip games and stopping for snacks at local places is a good way to pass the time.BRITTANY, 19, TXAlong with the physical journey of traversing the open road, road trips are also ...

Cashless Is King

... growth among the general population. Beyond any trust concerns that young people may have with such digital services, another hurdle to overcome is greater opportunity to use digital payments beyond exchanging funds with friends. For example, more and more young consumers tell us that they’re paying their rent through digital payments, as well as directly to service providers, such as when getting their apartment cleaned, and using digital wallets on their phones to checkout in stores. Similarly many ...

The Self-Improvement Revolution

... , and adjusting their approach across each area to continually progress and grow. Just as the wellness movement has had an enormous influence on young people en masse, Gen Ys and Zs are now looking to achieve such positive results across numerous other areas of their lives and ushering in a new self-improvement revolution as they do so. In fact, three-quarters of young people in the U.S. and two-thirds in the UK say they and their friends have become more focused on self-improvement in the past year ...

Dream Team

... user to sync up and track players’ performances, provide live updates, and allow users to compete against friends by picking players and earning points throughout the game for their actions. The app encourages fans to pay attention to both the live action and the fantasy play while staying within the NBA brand. Additionally, such gamification allows consumers who aren’t traditional sports fans to enjoy sports through a new outlet. Fantasy sports provides an opportunity for young adults to use their ...

Modern Love

... still look to relatively traditional milestones as the moments that define a relationship. Introducing one’s partner to family is the event that most global youth (62%) agree serves as the moment when a relationship becomes official, indicating that, even though friends are increasingly incorporated into relationships (see The New Friend Zone), family is still revered as their most official extension of self. In many cases, young people are meeting potential partners through friends, meaning friends ...

Relationship Goals

... kind of relationship works. I think you can't have one model to define every person in the world. Every couple has to define their own model. CAMILLA, 29, BRAZILOne’s romantic and sex life was once a personal topic, but it’s become a regular part of social discourse today, exposing young people to more options for what relationships can look like. They’re seeing public figures increasingly open up about nontraditional relationships and details of friends’ and strangers’ love lives on display in ...

The New Age

... curating a lifestyle that purposefully borrows from both ends of the spectrum. Ys, as a generation, relish diversity across all categories. While they build identity through passion points, they are consistently arduous in their efforts to not limit themselves to just one area. Now, this inherent desire to encompass opposing ends of a range is being fulfilled further through Ys’ embrace of varied age demographics as it pertains to everything from friends and activities to products and marketing ...