598 results for '"gen y"'
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Macrotrends

Control Center 21+

... In an increasingly chaotic world, young generations are seeking control over all aspects of their lives—improving themselves and, by extension, improving the world.As young people seek to improve themselves, there is a driving force behind many of their efforts: a need to take control of their lives. For Gen Ys, this is a significant shift from years past, in which they experienced an extended adolescence and outsourced many responsibilities, such as housing, bills, and even scheduling ...

Open House

... As Ys are less likely to be homeowners than were their predecessors, they’re seeking aspects of home in other ways that better address their generational needs. Gen Y is redefining the concept of home to fit its transient lifestyle and disinterest in ownership. Whereas previous generations aspired to buy a house and have it become a central focus of adult life as they raised a family, Ys aren’t looking to settle in a single location. Instead, they prefer the opportunity to move around and ...

Cassandra's 2021 Outlook

... neighborhood and community that highlights just how localized their lives are right now. Whether they’ve stayed in a city or have decamped for more space (or even moved back into their parent’s houses temporarily), Millennials and the oldest subset of Gen Zs are existing in the neighborhoods they find themselves in a very new way.Cancel Culture is CancelledWhile seemingly everything was literally cancelled in 2020 (even the year itself), the growing backlash against cancel culture, simmering for years now ...

Z DNA

... they’ve gotten older. We hope this overview helps you better understand and engage this next group of consumers. BLENDED Gen Y is the most multicultural generation, having grown up in communities with unprecedented diversity, yet Gen Z is the most blended. Indeed, there are more children of mixed races and ethnicities today than ever before, signaling a major demographic shift that will define this generation and impact how society as a whole sees race. Zs are less likely than their predecessors to be ...

The Fail

... few minutes, Zs can recover from a fail in the amount of time it takes to click “Try Again.” They look at failing in these simple games not as a sign of ineptitude, but as a reminder that they need practice to master the skills it takes to win; failure isn’t the end of the game but an opportunity for a fresh start. A 17-year-old boy told us about an encounter with a Gen Y woman who asked how he could stand it every time Candy Crush announced in big bold letters that he’d failed. To her, it was ...

Asking Price

... are highly price and value conscious. From the perspective of Gen Y who values experiences over products, they’re considering the tradeoffs they would have to make to make a purchase, and want to see that they’re going to get maximum CPU (Cost Per Use) for the price they’re paying. Gen Zs, who are cautious about money having come of age during the Great Recession, are considering not only the purchase price that they’re paying but also the price they can later sell the item for down the line (see ...

Social By Design

... the vehicle on-demand market. Called Maven, the new operation rents vehicles by the hour or day. GM will be relying on connected car systems to ensure that music and other preferences can follow riders wherever they go, even though the cars are being shared.To keep childcare costs down, Gen Y parents are turning to babysitting co-ops and services like nannyshare, an alternative to hiring a nanny or sending kids to daycare. The company lets families pool their resources to ...

Have Guidance, Will Travel

... that simplify the process of researching and even travel decision-making, including turning back to a resource of the pre-digital age: travel agents, which are now catering to modern youth as a luxury option. As travel is so important to them, young people want to make sure they’re getting the most out of each trip, particularly Gen Ys who value experiences over products and currently have more autonomy and disposable income than Gen Zs; such tools and services help ensure that this will be the ...

The Hive Mind

... like a lot of good things about this. Cancel culture is toxic, but sometimes it’s necessary. I think people deserve to be canceled for certain things like racism or homophobia or stuff like that. But there are like petty cancel cases that I'm like, they probably didn't deserve to have their career ended over it.” Another 34-year-old female in our Gen Y focus group chimed in, “I've talked about this at length with friends, it's like a hot button topic. Some people would say [the person being ...

Gaming The System

... Gen Z sees new purposes in gaming beyond mere entertainment, opening fresh opportunities for developers and marketers alike.Gen Z is rewriting the stereotype of young gamers, eliminating the stigma and finding positive benefits from spending time immersed in games. When Gen Y was younger, video games were still becoming mainstream and were much maligned in the media for their addictive and potentially brain-rotting properties, and, as a result, most Ys were reticent to identify themselves as ...