Z DNA Mar 02, 2015 gen z blended customization multigenerational security ... they’ve gotten older. We hope this overview helps you better understand and engage this next group of consumers. BLENDED Gen Y is the most multicultural generation, having grown up in communities with unprecedented diversity, yet Gen Z is the most blended. Indeed, there are more children of mixed races and ethnicities today than ever before, signaling a major demographic shift that will define this generation and impact how society as a whole sees race. Zs are less likely than their predecessors to be ...
Control Center Mar 25, 2018 health & wellness technology quantified self ... In an increasingly chaotic world, young generations are seeking control over all aspects of their lives—improving themselves and, by extension, improving the world.As young people seek to improve themselves, there is a driving force behind many of their efforts: a need to take control of their lives. For Gen Ys, this is a significant shift from years past, in which they experienced an extended adolescence and outsourced many responsibilities, such as housing, bills, and even scheduling ...
Control Center 21+ Mar 25, 2018 health & wellness technology quantified self ... In an increasingly chaotic world, young generations are seeking control over all aspects of their lives—improving themselves and, by extension, improving the world.As young people seek to improve themselves, there is a driving force behind many of their efforts: a need to take control of their lives. For Gen Ys, this is a significant shift from years past, in which they experienced an extended adolescence and outsourced many responsibilities, such as housing, bills, and even scheduling ...
The Fail Mar 05, 2015 gen z parenting play sports ... few minutes, Zs can recover from a fail in the amount of time it takes to click “Try Again.” They look at failing in these simple games not as a sign of ineptitude, but as a reminder that they need practice to master the skills it takes to win; failure isn’t the end of the game but an opportunity for a fresh start. A 17-year-old boy told us about an encounter with a Gen Y woman who asked how he could stand it every time Candy Crush announced in big bold letters that he’d failed. To her, it was ...
Asking Price Sep 12, 2017 money retail spending deals shopping ... are highly price and value conscious. From the perspective of Gen Y who values experiences over products, they’re considering the tradeoffs they would have to make to make a purchase, and want to see that they’re going to get maximum CPU (Cost Per Use) for the price they’re paying. Gen Zs, who are cautious about money having come of age during the Great Recession, are considering not only the purchase price that they’re paying but also the price they can later sell the item for down the line (see ...
Social By Design Mar 08, 2016 design collaborative consumption coworking spaces politics NOwners ... the vehicle on-demand market. Called Maven, the new operation rents vehicles by the hour or day. GM will be relying on connected car systems to ensure that music and other preferences can follow riders wherever they go, even though the cars are being shared.To keep childcare costs down, Gen Y parents are turning to babysitting co-ops and services like nannyshare, an alternative to hiring a nanny or sending kids to daycare. The company lets families pool their resources to ...
Cassandra's 2021 Outlook Dec 16, 2020 ... neighborhood and community that highlights just how localized their lives are right now. Whether they’ve stayed in a city or have decamped for more space (or even moved back into their parent’s houses temporarily), Millennials and the oldest subset of Gen Zs are existing in the neighborhoods they find themselves in a very new way.Cancel Culture is CancelledWhile seemingly everything was literally cancelled in 2020 (even the year itself), the growing backlash against cancel culture, simmering for years now ...
Well Intentioned Jun 03, 2015 food & beverage health & wellness fitness nutrition self-esteem ... farther to go. Gen Y is more educated about wellness, but there are still fast food restaurants everywhere!” Ys want to take wellness to a pinnacle, making it their collective mission. They are applying their Challenger mindset (The Cassandra Report, Spring/Summer 2012), using personal data to push themselves to complete tasks and compete with others in their quest for wellbeing, and some are going so far as to seek to purify and perfect their bodies, minds, and souls. Ys are Well Intentioned, but ...
All In Good Time Aug 31, 2015 career family home money relationships ... . Nonetheless, they are constantly recalibrating their ideals to keep them within reach. For them, small victories are preferable to none at all. I've realized that 'having it all' is about reflecting on my life and consistently asking myself, 'Are you happy where you are and with what you're doing?' Ultimately, it's about embracing what makes me happy. GABRIEL, 24, NYWhile Gen Y is infamous for its unwavering optimism, it’s not lacking in practicality, as demonstrated by its proficiency in ...
Gaming The System Jun 17, 2017 gaming gen z eSports ... Gen Z sees new purposes in gaming beyond mere entertainment, opening fresh opportunities for developers and marketers alike.Gen Z is rewriting the stereotype of young gamers, eliminating the stigma and finding positive benefits from spending time immersed in games. When Gen Y was younger, video games were still becoming mainstream and were much maligned in the media for their addictive and potentially brain-rotting properties, and, as a result, most Ys were reticent to identify themselves as ...
