Control Center 21+ Mar 25, 2018 health & wellness technology quantified self ... In an increasingly chaotic world, young generations are seeking control over all aspects of their lives—improving themselves and, by extension, improving the world.As young people seek to improve themselves, there is a driving force behind many of their efforts: a need to take control of their lives. For Gen Ys, this is a significant shift from years past, in which they experienced an extended adolescence and outsourced many responsibilities, such as housing, bills, and even scheduling ...
Webinar: Trends & Trendsetters Dec 16, 2020 ... Our last client webinar of 2020.We hope you enjoyed our last client webinar of 2020, where we explored the key trends that we believe will be shaping Gen Z and Millennials—as well as our broader culture—in 2021 and beyond. We were also joined by two of our own Trendsetters from the Casandra Collective, to hear their perspectives on the year ahead in their own words. ...
The Mental Health Perspective Apr 12, 2020 ... Millennials and Gen Zs face new mental health needs in the era of Covid-19 due to emerging challenges, behaviors, and trends that will affect them now and in the future.Millennials began to eliminate the stigma around mental health way back in 2015 when they redefined the concept of therapy, and Gen Z has emerged as the mental health generation, being highly conscious of their own mental and emotional needs, as well as those of others. We are seeing both of these trends amplified during Covid ...
Social By Design Mar 08, 2016 design collaborative consumption coworking spaces politics NOwners ... the vehicle on-demand market. Called Maven, the new operation rents vehicles by the hour or day. GM will be relying on connected car systems to ensure that music and other preferences can follow riders wherever they go, even though the cars are being shared.To keep childcare costs down, Gen Y parents are turning to babysitting co-ops and services like nannyshare, an alternative to hiring a nanny or sending kids to daycare. The company lets families pool their resources to ...
Asking Price Sep 12, 2017 money retail spending deals shopping ... are highly price and value conscious. From the perspective of Gen Y who values experiences over products, they’re considering the tradeoffs they would have to make to make a purchase, and want to see that they’re going to get maximum CPU (Cost Per Use) for the price they’re paying. Gen Zs, who are cautious about money having come of age during the Great Recession, are considering not only the purchase price that they’re paying but also the price they can later sell the item for down the line (see ...
PTSD: The Pandemic, Turmoil, & Social Disruption Oct 29, 2020 ... Unpacking the collective trauma experienced by today’s Gen Zs and Millennials Young people today are experiencing a collective trauma, which we’re unpacking so that clients will understand how to help their consumers cope through these immense shifts. Ultimately, ALL brands need to understand this, and will need to build strategies/tools into their offerings to safeguard consumer mental health and help them mitigate their PTSD. ...
Well Intentioned Jun 03, 2015 food & beverage health & wellness fitness nutrition self-esteem ... farther to go. Gen Y is more educated about wellness, but there are still fast food restaurants everywhere!” Ys want to take wellness to a pinnacle, making it their collective mission. They are applying their Challenger mindset (The Cassandra Report, Spring/Summer 2012), using personal data to push themselves to complete tasks and compete with others in their quest for wellbeing, and some are going so far as to seek to purify and perfect their bodies, minds, and souls. Ys are Well Intentioned, but ...
All In Good Time Aug 31, 2015 career family home money relationships ... . Nonetheless, they are constantly recalibrating their ideals to keep them within reach. For them, small victories are preferable to none at all. I've realized that 'having it all' is about reflecting on my life and consistently asking myself, 'Are you happy where you are and with what you're doing?' Ultimately, it's about embracing what makes me happy. GABRIEL, 24, NYWhile Gen Y is infamous for its unwavering optimism, it’s not lacking in practicality, as demonstrated by its proficiency in ...
The Optimization Generation Sep 04, 2015 career home social life spending shopping ... Young people are optimizing the ways they work, socialize, and shop in a shift that signifies a newfound self-awareness. Amid the Recession, Gen Y came to embrace minimalism as it adjusted to getting by with less. An optimistic generation, Ys turned a negative situation into a positive one by adopting a “back to basics” approach that celebrated the notion that less can be better. They tackled DIY projects, marveled at the tiny house movement, and championed health over wealth on their quest ...
Gaming The System Jun 17, 2017 gaming gen z eSports ... Gen Z sees new purposes in gaming beyond mere entertainment, opening fresh opportunities for developers and marketers alike.Gen Z is rewriting the stereotype of young gamers, eliminating the stigma and finding positive benefits from spending time immersed in games. When Gen Y was younger, video games were still becoming mainstream and were much maligned in the media for their addictive and potentially brain-rotting properties, and, as a result, most Ys were reticent to identify themselves as ...
