802 results for '"gen z"'
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Macrotrends

Would You(th) Care For A Cause?

... force “the other side” to change (in a dialogue or via their patronage—or lack thereof), Zs are focused on enacting the change they want to see themselves.That said, while consumer activism is indeed important, it’s not a Gen Z-specific manifesto the way we’re currently being primed to believe. Vox delineates the current form of consumer activism as playing out in two manifestations: “buying en masse and boycotting en masse.” But in dissecting the efficacy of such activism, the article admits ...

Hi & Buy

... Gen Zs are reimagining online shopping as an entertaining and social experience first and foremost, not just a convenient and practical way to make purchases.Gen Y made waves for being disruptors of myriad industries, from transportation to hospitality to healthcare, and now brands must continue to adapt to new developments as their Gen Z counterparts gain more purchasing power and influence. Although disruption isn’t generally a conscious decision, Zs are nonetheless impacting the ...

No Money, More Problems

... explainer went live, Monzo said the post itself had brought in new customers and further explained its commitment to avoiding jargon that confuses customers. It's a strong move to get Ys and Zs on board, since they tend to distrust traditional institutions and steer clear of companies that over-complicate their services. Common BondCommon Bond is well-known for its Y-focused student loan services, and last winter, it became even more of a youth financial powerhouse when it acquired NextGenVest. The Gen ...

Tech Truths

... given their love/hate relationship with tech. To best reach this generation, brands need to understand the complex relationship Ys have with tech and ensure they supplement their digital efforts with non-digital ones to account for the growing share of time that Ys are choosing to disconnect.TO GEN Z, TECH = THEIR LIFEBLOODPerception of Tech: Though Ys struggle to live without tech, Zs don't know how to function without it. They've never known a time without smartphones and tablets, as most members ...

ReLuxe

... - #mycalvins  Calvin Klein’s #mycalvins campaign catapulted the brand to cultural relevance with Gen Z thanks to its combination of accessible stars and a tagline that resonated with image-focused young consumers. By making the brand about them rather than encouraging them to conform to a prescribed brand tribe, Calvin Klein serves as a vehicle that lets Zs showcase their personal style. Designer BitmojisThe popular Bitmoji app, which allows users to create a personalized emoji avatar, introduced ...

The New Social Order

... proposition: they can create the ideal brand ambassador without having to pay for a celebrity or an influencer. But relying too heavily on computer-generated imagery can backfire. In a recent report, Fullscreen found that when comparing human influencers to CGI influencers, Ys and Zs rank actual people as far more credible, authentic, and high-quality—all attributes that lead consumers to trust the influencers' recommendations. "Although Gen Z & Millennials are intrigued by CGI influencers, they are ...

Exertainment

... , in which fans of the entertainment property suddenly found motivation to move more and noticed the rapid physical and mental benefits. AR games are poised to grow, with 63% of Gen Zs and nearly seven in 10 Trendsetters interested in such, as we found in The Gen Z Effect. In particular, the forthcoming AR game Harry Potter: Wizards Unite is already creating much hype among young consumers and could have a similarly positive effect on their health.Beyond these gaming platforms, which lend ...

Cashless Is King

... for their first checking account or credit card, banks provided websites and eventually apps for them to track and manage their money, which were among the first digital services to help them address aspects of adulting. However, they were new to such tools and needed to figure out how they could fit into their modern lives, and their use of them has evolved as the features and functionality have grown to meet consumer needs. Ys readily adapted to thinking about money digital first. For Gen Z ...

An Eye Towards The Future

... Gen Zs have been deeply and unequivocally impacted by the Covid-19 pandemic, and represent how these resilient young adults have been internalizing this impact, ultimately evolving in a way that is quite unprecedented.We examined how both generations are upending the status quo, not only in the wake of the pandemic but also in the aftermath of a recent wave of social unrest. The confluence of such events is causing youth to reexamine established ways of working, socializing, eating, self-care ...