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Macrotrends

Money Talks

... , relationships have taken on new forms, and gender norms have evolved. Both parties are judged based on the financial resources they bring to a relationship because, often, both parties contribute to a couple’s bottom line. To that end, one’s financial profile has become a key factor on which compatibility for both men and women is weighed. Potential partners not only consider what one brings to the table but also the type of lifestyle one expects. A person who wants to live extravagantly may not be ...

The New Friend Zone

... ” and closing off your friend group but rather opening it up to a wider circle, sometimes sexually in addition to socially (see Relationship Goals). Relaxed cultural attitudes towards relationships are making it so that couples can be the same vibrant people as when they were single, able to hang out with friends either individually or as a duo. The flattening of gender roles also means that there’s less friction when men hang out with female friends or women hang out with male friends without being ...

Pro-LGBT

... in an effort to join the fight against Prop 8 in California. Last December, the retailer gave away 10,000 of these shirts in the streets of Paris to help support France’s marriage equality bill.TARGET ran web ads promoting its wedding registry services for gay and lesbian marriages. In a simultaneously pro-LGBT and gender-bending move, NIKE signed WNBA player Brittney Griner to endorse its men’s clothing line. Griner is the brand’s first-ever openly gay spokesperson. GREY POUPON celebrated Pride ...

Video Game Time

... that includes both men and women, people from diverse cultures and racial backgrounds, and a range of personal styles and interests. Gaming is an inclusive pastime, and one that doesn’t judge based on race, religion, gender, or even physical disabilities—as long as one can handle a controller and a keyboard, they can play. As a 27-year-old man in our qualitative research put it, “There’s no blind spot that says you’re transgender, you’re female, you can’t do this because you’re gay. There’s ...

Bot or Not

... salespeople or those whose gender or race biases might hinder them from doing their jobs well. However, the downside of this neutrality is that bots aren’t yet able to convincingly empathize with customers the way humans can. In the future, it’s likely that brands will program bots to uphold the company’s values while convincingly sympathizing with people, as some have tried and failed to do. Until then, the importance of an attentive, knowledgeable staff can’t be underestimated. This is reflected in ...

Brand We

... putting a generational spin on their attitudes regarding weddings in general. As gay marriage becomes less of an issue and more of a foregone conclusion, longstanding gender restrictions and tropes surrounding weddings are also being broken down. With the decision to marry being a joint decision arrived at by both parties, weddings are becoming more inclusive of both genders. Men are assuming a more active, enthusiastic role in the planning than was seen in previous generations, with some even now ...

Would You(th) Care For A Cause?

... causes or issues, if any, do you think are most important for brands to be involved in or take stand on?Please select up to five. Racism | Environment and climate change | Education | Mental health | Livable wage and working conditions | Gender equality | Poverty | Healthcare | Unemployment | Animal rights | Gun violence | Homelessness | LGBT rights | Medical research (e.g., finding a cure for Cancer, stem cell research) | Income inequality | Public health (e.g., obesity ...

Marketing Tips For Engaging Modern Parents

... These marketing directives and examples act as guidelines in engaging Gen Y moms and dads.Parents and families today differ drastically from those of previous decades. Aside from more varied family structures and less restrictive gender roles in childrearing, modern moms and dads also have new attitudes, behaviors, and preferences about how to raise kids in an increasingly complex, digitally-dominant world. Below are tips and standout brand examples to guide you in your efforts to reach ...

Mom Focus

... -established gender divide among certain tasks is also less pronounced and even switched in some cases. Moms expressed that they are likely to evenly share the responsibility when it comes to maintaining a household budget (30%), planning family activities (40%), disciplining the kids (56%), and making major financial decisions such as purchasing a car (59%). Marketing that both highlights and encourages true collaboration between moms and dads will resonate with these practical parents.EARTH ...

Future Of Entertainment

... , challenging societal norms of gender, sexuality, race, and class. Hard Sun Hulu series Hard Sun is pre-apocalyptic thriller set in current day London. Unlike most end of the world films, the impending apocalypse doesn’t just suddenly take the world by surprise. The residents of Earth know that the world is going to end in five years. This bleak countdown prompts two police investigators to start digging, and what they find is an intricate web of corruption. The Domestics  With a familiar ...