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Macrotrends

Carrying The Torch

... she expresses her interest by following results online, saying, “I’m very patriotic, so this last summer I would always go on Google and see where the U.S. was in ranking of sports.” Youth can easily find clips online afterward, follow live commentary on their social media feeds, or wait until their friends share the funniest athlete reaction memes. If young people do decide to watch the Olympics live, they don’t necessarily watch the standard telecast at home, which isn't fully accounted for in ...

(Gender) Role Playing

... significantly more likely than other countries to prefer that their partner take the lead (68%). These challenges, whether social or sexual, become easier to navigate once a couple forms a serious relationship and finds their unique rhythm. As the need to sort through gender dynamics diminishes, young people fall into roles with which they’re most comfortable personally, not ones that they feel are expected of them by society. The old rules are fading fast, with responsibilities at home and at work now ...

What's In Store

... go around looking at the creativity behind the shop decor or the effort put into making handmade products. We go 'shopping' to appreciate the thought behind the presentation of products, the smells, the colours, and the people in all their diversity.ZOE, 17, UKACTION ITEMSYoung people are looking for a sense of place and home in non-traditional spaces. Consider how your brand can offer or partner with others to establish a community center feel that invites customers to linger ...

Feel The Burn: Understanding Modern Burnout

... industries. The excitement of this new workplace evolution, coupled with this generation’s predisposition to hard work, created a generation of people who lived to work and who sacrificed their home lives in order to excel in their careers. Indeed, these generations do have their own unique burnout points. However, given their attitudes toward work and work-life balance—wherein Boomers worked to live and Xers lived to work—burnout, in the modern sense of the word, wasn’t necessarily the ...

Future Of Travel, Transportation, & Infrastructure

... benefit from these services, which provide them another revenue stream. Remote check-in services remove the worry of baggage altogether by checking in passengers’ baggage from the comfort of their home, office, or hotel and transporting the luggage for them. Biometric security systems are saving people time and hassle by allowing them to use their faces to pass through security checkpoints. Such technologies resonate with modern youth who value innovations that give them back their time and create ...

Marketing Tips

... (as well as among sisters, mothers, and children), rather than romantic connections. The ad demonstrates that diamonds are for all types of love in one’s life, specifically reflecting how young people have elevated the role of friendship and how they show their affection. - 3. CREATE A HOME AWAY FROM HOME - Young people are less likely than their predecessors to have a permanent residence of their own, causing them to seek elements of a home in other environments (see Open House). In particular ...

School Of (Work)Life

... work see, too. And as conversations between coworkers have migrated from email to less formal methods of communication, such as IM and text message, their relationships have become more personal. Digital access also affords modern employees the opportunity to take their work home and shift their hours, so they don’t need to feel bad about socializing frequently in the office and not getting everything done during the standard business hours. In fact, 54% of young adults and 62% of Trendsetters ...

Try Before You Buy

... Retailers are addressing young consumers' penchant for pre-purchase research by introducing both physical and digital home trial initiatives.Generations Y and Z are discerning shoppers and diligent researchers who are highly cautious of their spending. In fact, 54% of Cassandra Report respondents say they do more pre-purchase research than they did just five years ago. To cater to these careful consumers and alleviate their uncertainties about purchasing online, retailers in rising numbers are ...

Fanning Out

... social media platform. Major players like Facebook, Twitter, and Snapchat have all begun livestreaming sporting events in recent months to meet this growing demand. Young people appreciate that these platforms offer a social experience that they may not get elsewhere. Ys are looking for more ways to come together and connect, but many are finding that heading to a friend’s house to gather around the TV for a game is harder given their crammed schedules and rising responsibilities at home, while ...

Data Mine

... to these strangers. Even using smart assistants like Google Home and Amazon Alexa requires a degree of trust from consumers; although approximately three-quarters of youth say they worry about smart devices capturing/having access their personal information, only 29% in the U.S. and 26% in the UK avoid going to others’ homes if they have smart devices, so they’re not actually acting on their concern. Because trust in these scenarios is normal to modern youth, they’re accustomed to entrusting ...