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Macrotrends

To Your Heart's Content

... recent years, with Netflix's Fireplace for Your Home (and its various offshoots) becoming a clear favorite. A Norwegian series called Slow TV gained a loyal fanbase with its dialogue-free videos of things like knitting, salmon fishing, and train rides through the Norwegian countryside. "The goal of Slow TV is to be in the moment, even if that moment is a mundane one," a Bustle article noted, capturing the appeal of this genre for Ys and Zs. THE NEW HOW-TOEven as modern youth want to zone out, they ...

Category Lens

... allow consumers to choose a cause to donate their miles toward. What if this became more of a standard across the industries? ...Brands made more opportunities to get involved in causes while traveling available to consumers? For Ys this may mean providing strictly educational experiences with an opportunity to donate or spread the word when they return home. For Zs, this may mean actively getting involved, with multiple opportunities to do hands on work—roll up their sleeves and get “dirty ...

What's In Store

... go around looking at the creativity behind the shop decor or the effort put into making handmade products. We go 'shopping' to appreciate the thought behind the presentation of products, the smells, the colours, and the people in all their diversity.ZOE, 17, UKACTION ITEMSYoung people are looking for a sense of place and home in non-traditional spaces. Consider how your brand can offer or partner with others to establish a community center feel that invites customers to linger ...

Marketing Tips

... (as well as among sisters, mothers, and children), rather than romantic connections. The ad demonstrates that diamonds are for all types of love in one’s life, specifically reflecting how young people have elevated the role of friendship and how they show their affection. - 3. CREATE A HOME AWAY FROM HOME - Young people are less likely than their predecessors to have a permanent residence of their own, causing them to seek elements of a home in other environments (see Open House). In particular ...

Try Before You Buy

... Retailers are addressing young consumers' penchant for pre-purchase research by introducing both physical and digital home trial initiatives.Generations Y and Z are discerning shoppers and diligent researchers who are highly cautious of their spending. In fact, 54% of Cassandra Report respondents say they do more pre-purchase research than they did just five years ago. To cater to these careful consumers and alleviate their uncertainties about purchasing online, retailers in rising numbers are ...

Future Of Travel, Transportation, & Infrastructure

... benefit from these services, which provide them another revenue stream. Remote check-in services remove the worry of baggage altogether by checking in passengers’ baggage from the comfort of their home, office, or hotel and transporting the luggage for them. Biometric security systems are saving people time and hassle by allowing them to use their faces to pass through security checkpoints. Such technologies resonate with modern youth who value innovations that give them back their time and create ...

Fanning Out

... social media platform. Major players like Facebook, Twitter, and Snapchat have all begun livestreaming sporting events in recent months to meet this growing demand. Young people appreciate that these platforms offer a social experience that they may not get elsewhere. Ys are looking for more ways to come together and connect, but many are finding that heading to a friend’s house to gather around the TV for a game is harder given their crammed schedules and rising responsibilities at home, while ...

School Of (Work)Life

... work see, too. And as conversations between coworkers have migrated from email to less formal methods of communication, such as IM and text message, their relationships have become more personal. Digital access also affords modern employees the opportunity to take their work home and shift their hours, so they don’t need to feel bad about socializing frequently in the office and not getting everything done during the standard business hours. In fact, 54% of young adults and 62% of Trendsetters ...

Feel The Burn: Understanding Modern Burnout

... industries. The excitement of this new workplace evolution, coupled with this generation’s predisposition to hard work, created a generation of people who lived to work and who sacrificed their home lives in order to excel in their careers. Indeed, these generations do have their own unique burnout points. However, given their attitudes toward work and work-life balance—wherein Boomers worked to live and Xers lived to work—burnout, in the modern sense of the word, wasn’t necessarily the ...

Cultural Diplomats

... society that allows individuals, not just those in positions of authority, to influence global culture on a grand scale. In this sense, Ys are the first generation of Cultural Diplomats: emissaries empowered to bridge international divides, whether online, abroad, or at home. The expanding power of the individual was set into motion by forces that, for GYs, began early in life. Growing up with the unprecedented resource of the Internet afforded them direct access to international news and events. This ...