253 results for '"local"'
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Macrotrends

The 3Rs

... simplifying the first steps. Navigable white papers and links to comprehensive sources of information encourage young consumers to increase their knowledge of causes and issues. Toolkits that provide rally signs, protest slogan stencils, stickers, badges, and pocket-sized stats offer prefab options for taking a stand and making a statement. Likewise, cause-related sites that provide one-click access to local leaders and step-by-step “action guides” provide invaluable guidance and motivation for this ...

Soloists

... I am and acknowledge that, not let anyone or anything influence me and tell me other wise. ALEXES, 19, NYI have traveled alone extensively, occasionally attend shows alone, hiked in the local forest area by myself, and really enjoy solo movie outings. When you're on your own you don't have that buffer of another person when you're in an unfamiliar or uncomfortable situation, nor can you rely on them to help with a problem or directions or whatnot. You really have to be self-sufficient and able ...

The Future Of Experiential Retail

... . LA’s first Nordstrom Local is yet another concept that boasts an inventory-less retail model: customers go to Nordstrom Local primarily to pick up their online orders, which they can even do from the comfort of their cars thanks to a curbside pickup feature. But this is merely one aspect of the physical store’s service-hub setup: shoppers can also sip expensive green juices and libations, get mani-pedis, enjoy the attention of online and on-site stylists, and enlist the services of seamstresses and ...

Purposeful Pop

... more obvious focal point. As modern youth continue to choose content that offers this over content that doesn’t, brands need to consider how to create a meaningful message that young people will gravitate toward; proceeding without providing a cultural lesson, whether on a local or global scale, puts brands in a position to be skipped over in favor of those that do.I believe that popular culture has a responsibility to address current social causes and issues because they provide a gateway to start ...

Need For Speed

... mimics the drive-thru experience at a fast food chain by allowing customers to browse inventory online and then text store representatives with what they want before they visit so their purchases are ready for curbside pickup by the time they arrive. When Nike expands this concept elsewhere, as it plans to do in New York and Shanghai, the brand will tailor its strategy to local needs, just as it capitalized on an LA-specific pain point of driving and parking by offering curbside assistance. This ...

Global Culture Marketing Tips

... forthcoming line of limited edition Milk Stout beer cans.McDonald’s Global Restaurant McDonald’s decided to create a global restaurant in its Chicago West Loop location to capitalize on its presence across 120 countries. The menu will feature the chain’s international flavors on rotation. Adventurous eaters will have the chance to taste local McDonald’s cuisine such as a spicy chicken sandwich from Hong Kong, cheese fries from Australia, or a panko-crusted Ebi shrimp burger from Japan.Taco Bell Tex ...

Z DNA

... not only want to make a difference on a local level but also in the world at large. In the past, teens’ involvement in social causes was most likely to take place in their immediate community. Yet, for Zs, it’s a given to act globally, too. This desire stems from the fact that news from distant places feels closer today due to the presence of global information in their social media feeds. This generation is more aware of problems occurring around the world, and thus feels a greater desire to help ...

Retail 2.0: Tech-Based Commerce

... : participants in the Amazon Influencer Program are eligible for commissions from the purchases they inspire.BRAND IMPLICATIONSINSIGHT: Online shopping has remained relatively unchanged over the last few years and is ripe for innovation.RECOMMENDATION: Brands should use online discovery and payment as a way to reimagine how they engage with customers.INSIGHT: Young consumers are concerned about how checkout-free stores will further decrease in-person interactions and eliminate local jobs.RECOMMENDATION ...

Global Art & Design Trends

... Commecy, or A.Fresco, paints over the unattractive facades of old buildings to turn them into 3D scenes. The realistic looking scenes portray people, places, and things, often including notable local figures.Nikolaj Arndt Appealing not only to the 3D street art trend but also young people’s desire to Pop In the content they enjoy, Russian-born resident of Germany Nikolaj Arndt creates 3D works of art using sidewalk chalk that viewers can appear to interact with, such as ...

Realistic Optimism

... countries and the world is difficult for them to grasp, when it comes to more local arenas, they are holding on to hope. A majority of U.S. (56%) and UK (50%) youth feel more optimistic regarding the state of their city now compared to a few years ago, and 54% in both the U.S. and UK feel the same regarding their neighborhood. It follows then that, when faced with macro-level issues, they are taking a micro approach to resolutions. They are insecure in their ability to save the world singlehandedly, but ...