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Macrotrends

School Of (Work)Life

... would rather spend time socializing at work even if it means they have to spend more time at work.I pretty much need every aspect of my life to be social. I love to be friends with a very wide variety of people, and I think that I would be absolutely miserable if I didn't have friends at work. SOPHIE, 17, U.S.My coworkers and I love to spend time together, so it doesn't matter if we are together as friends at the office or at a bar. ALFREDO, 29, UKEMPLOYERS GET SCHOOLEDCompanies ...

Dress To Thrill

... they love (see Creating For The Creators), and are drawn to theme parties as a way to show off their creative sides. Participating in a theme gives them incentive to purchase products, especially if it’s part of a creative experience. It’s not just brands in the fashion and accessory space that stand to benefit; themed parties are becoming a lifestyle trend that all brands can tap into as young consumers look for excuses to make events extra special by going all out to Dress To Thrill.ACTION ...

Global Betterment Trends

... Entrepreneurs in India have begun building a school that focuses on teaching its students happiness, self-love, and character before standard academic learning skills. The founders believe that achievements are made when emotional intelligence is the foundation of a student instead of cramming kids’ heads with excess info and focusing on obtaining as much knowledge as possible in a short period of time. Students will be taught happiness from different philosophies such as the Vedas and ancient Hindu texts ...

Welcome To The Club

... Building IRL Communities - Supper Clubs  Supper clubs are turning eating into a community social event. They were popularized in America’s Midwest during the '40s and '50s as evening events in which diners could routinely enjoy a full-course meal and friendly company in a warm environment. Modern youth are fueling a new wave of supper clubs that foster in-person social interactions and IRL community over a love of food. Clubs, such as Babetown (NY), The Literary Hour (UK), and Kashmiri Table (UK ...

Universal Invite

... the most. - UI STUDIES - Below are examples of recent campaigns that transcended cultural barriers to appeal to GYs. Sony’s One Stadium Community Sony used soccer’s global draw to create One Stadium, a vast fan-driven community, fueled by the universal love for the sport. Along with on-site events in Brazil, viewing parties hosted around the world, and live streams bringing the game to fans, Sony also gave international soccer supporters a forum to showcase their love for their teams and connect ...

Variety Show

... %, respectively); for creators, this means that embracing diversity is not just appealing to minorities but to the general population, which has grown up appreciating a vast range of cultures.I would love to see more diversity in entertainment. I feel as though media is still black and white, there are no in between factors that represent the reality of not only this nation but also the world. MARIO, 25, NYCompanies have seen this demographic and cultural shift coming, and many have responded ...

Reality Bites

... leveraging these simple tools to drum up excitement around releases and to keep audiences engaged during the lulls. I can't wait to buy the Playstation VR by Sony. 3D experiences I love, but virtual reality films are definitely the future!MARIO, 25, NYTrendsetters are significantly more likely than the overall population of young adults to have tried and liked both virtual and augmented reality, indicating these mediums will catch on in the future once headsets and content match up with expectations ...

GPS (Global Positioning Success)

... explored the universal theme of love. Using facial recognition technology that can detect the shape of a user’s lips through their webcam, Google created an online experience that allowed people to send digital love letters, sealed with virtual replications of their unique kiss. Location data was also incorporated, enabling participants to view their messages’ journeys in 3D, complete with local landmarks and StreetView images. - 4. FOSTER ONE-TO-ONE CONNECTIONS - Ys have never known a time in which ...

All In Good Time

... Young adults understand that “having it all” requires ongoing flexibility and constant tradeoffs, and they recalibrate their goals accordingly. Young adults of previous generations shared similar life aspirations for the most part: to have career success, a job they love, a lot of money, a nice house, and a family that includes a spouse and kids. Today’s young adults, however, have significantly more varied ambitions. While the notion of “having it all” in the traditional sense isn’t ...

Creating For The Creators

... that’s worth consuming. In the Supply & On Demand economy, they expect to be able to tell the Establishment of movie theaters, radio stations, and TV networks what to air, when, in what locations, and on what devices. They push distributors to Re-New the stories they love to give them new chapters and longer lives. True to their characteristics of being open-minded and accepting, Ys and Zs are also pushing traditional entertainment providers to create a Variety Show to be more reflective of the ...