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Macrotrends

Over The Influence

... ' purchase decisions from 2015 to 2018.A new unknown in the influencer marketing space is the fact that Instagram is testing hiding likes from posts. CEO Adam Mosseri said the move is intended to "depressurize" the platform and help young people. Some brands are concerned about what this will mean for their Instagram presence and their relationships with influencers. But in a survey of 300 international influencers whose likes had already been hidden, influencer marketing agency Obviously found that 62 ...

The Global Retail Landscape

... : Incentivized Shopping). Check out How Can I Help You? to understand how your brand can create human-centric customer experiences that engender trust and foster loyalty. Direct-to-consumer brands are winning in this arena; these new entrants to the retail space are rewriting the script on traditional distribution, marketing, and customer service. Use The Direct Connection to inspire innovation within your brand that will help you forge a deeper relationship between you and your consumer. Live shopping ...

Culture Spotlight On France

... business strategies to revolve around the Internet and music streaming. With multiple streaming services such as Spotify, Apple Music, and Deezer providing consumers an easy and popular way to listen to music, indie artists can now focus on their music and not worry about CD sales and strong marketing. The large record labels that once ruled the industry are now surrounded by a multitude of smaller, independent labels whose business models focus on online opportunities and the ability to ...

Reality Bites

... Companies are eager to experiment with VR as a marketing tool, but a more consumer-centric approach is needed before the medium is adopted en masse.Thanks to the technology available to creators today, the boundaries of entertainment are limited only by their imaginations—if they can dream it, they can make it. As they search for inventive ways to challenge the status quo and fulfill young consumers’ desire for new and immersive experiences, creators have been dipping their toes in ...

Alternative Education

... In an increasingly crowded space of brand purpose, the pivot to being a purveyor of trusted information can be the opportunity for a brand to stand out.As more and more brands lean in to align with causes and showcase their activism, the brand purpose arena has gotten more noisy and cluttered. As we write in Would You(th) Care for a Cause, Brand Purpose, Corporate Social Responsibility, and Cause Related Marketing are all now table stakes, and as such, they cease to be differentiators. Against ...

Eco-Exhibitionists

... it not only helps the environment, but is a cheaper alternative. Design-wise, there is quite a bit of attention directed at the ‘Green Home’ style, by which greenery covers walls of houses, or solar panels are used as an aesthetic choice. ALISTAIR, 19, AUSMoving forward, companies should keep the vanity of saving the world in mind when creating and marketing sustainable products or developing content that depicts the aspirational lifestyles of young adults, including the locations they call ...

Retail 2.0: A.I., AR & VR

... "—first at a Chicago location, but with plans to expand to San Francisco and NYC. The coolers use facial analysis (which is different than facial recognition) to determine the demographics of the shopper and their behavior once they're in front of the cooler eyeing the merchandise. This data doesn't change the customer's experience in the moment, but will presumably be used to inform advertising and marketing decisions going forward.KFC In China, KFC is implementing a variety of A.I.-enabled ...

Out Of Office

... own hours outdoors with people that I enjoy working with who are all peers and not required to fall under a hierarchy system. I would like to create content for women in the beauty industry.MYRA, 33, U.S.Moving forward, entertainment and marketing messaging should reflect this shift in coveted jobs, highlighting hands-on fields like farming, mixology, fitness, and the like rather than focusing on corporate fields that confine them to desks and screens. While facilitating young people’s active ...

The Urge To Splurge

... only to Xers at $1.2 trillion. Meanwhile, Zs have nearly as much spending power as Boomers ($323 billion compared to $392 billion respectively), even though Zs make up only a fraction of the workforce. In the UK, Ys have the highest spending power at £365 billion. For these reasons, luxury brands should in no way underestimate Ys and Zs when marketing their premium products and services. Today’s youth have grown up seeing the democratization of the once highly-exclusionary luxury market, catalyzed ...

There's No Place Like Home(town)

... their marketing. To the young consumer the brand is known for its Detroit heritage just as much as it is its brand name and the quality of the luxury items it sells.  Brands also have the opportunity to tap into young consumers’ specific hometown pride by using the location-based data they aggregate to showcase what’s popular in specific locations, encouraging consumers to recognize the places that are special to them and connect over their stimulated nostalgia. Earlier this year, Seamless took ...