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Macrotrends

Global Innovation Trends

... undertake this responsibility without any protective gear, a practice that has resulted in over 300 manhole deaths in the last three years. The first robot from the firm, Bandicoot, was utilized in February to unclog and clean a sewer, completing the job, which would take three men two hours to do, in 45 minutes. - Asia: Robot Styling - The question of how robots are aesthetically styled is an increasingly topical one in 2018. Contrary to popularized images of cyberpunk-inspired robots that are clad ...

Mind The Gap

... and girls the same way” is taking off as parents seek to Mind The Gap by instilling in children a keen awareness of gender issues and sensitivity in a mission to further feminism and equality overall.For young adults today, sexism is not a problem exclusive to the female gender but rather is a societal problem that must be acknowledged by both men and women. In recent years, parents of young children have made strides in the destruction of gender limitations and stereotypes through so-called ...

Personal Best

... much further along when it comes to serving the needs of women. However, as men are eager for grooming products to better cater to their personal needs, and they’re challenge stereotypes of masculinity in ushering in a Malevolution, it's only a matter of time until this same level of grooming customization is available to them, too. Going forward, all personal care brands will need to consider offering customization in order to help consumers not only look but also feel their Personal Best. This ...

WELLth Investors

... invest time in my physical wellness | I invest money in my physical wellness | I invest time in my mental wellness | I invest energy in my mental wellness | I invest money in my mental wellness | I invest time in my spiritual wellness | I invest energy in my spiritual wellness | I invest money in my spiritual wellness GENDER DIFFERENCES Women are more likely than men to invest both time and energy into their physical and mental wellness, though both genders are about equally likely to invest ...

Occulture

... , and independent; they control their own destinies and aren’t secondary to men. Witches may not be the best role models, but they’re definitely empowering. Witches grew especially popular in the ’90s when Charmed and Sabrina the Teenage Witch first aired, but after a long run, consumers’ interest in them subsided. For the past decade, vampires and zombies have overshadowed witches (for perspective, Twilight was published in 2005). But as young people begin to tire of tales of the undead, many of ...

India's Missed Call

... a text or a voice message about offers and discounts. Missed callers can also support a cause by dialing a number and hanging up, much like signing a petition. Garnier Men published photo ads on Facebook asking visitors to click to make a missed call for a chance to meet Rajasthan Royals players and win match tickets or merchandise. Callers received an SMS with trivia questions allowing them to participate in the contest and a link to purchase products.Earlier this summer, Facebook introduced a ...

Mind the Store

... district creates a literati-esque vibe by featuring the first Manhattan outpost of Toby’s Estate Coffee, a bookstore operated by the Strand, and a 1920s haberdashery display within the men’s store.LULULEMONLululemon, which opened its first store for men in New York City’s SoHo this winter, welcomes customers with cold-brewed coffee and offers conveniences like an on-site tailor who can hem pants or customize shorts with a customer’s preferred lining while he shops.THE APARTMENTLocated in New York ...

Global Digital Trends

... mainstream after actress Alyssa Milano tweeted a statement asking women who had ever experienced sexual harassment or assault to tweet “me too.” Women and men all over the world began sharing the hashtag along with personal stories of sexual harassment, assault, and rape. The movement spanned different countries and cultures, resulting in the translation of the hashtag into different languages. In China, the hashtag was #WoYeShi. In Spanish speaking countries, it was #YoTambién. The hashtag was ...

Culture Spotlight On The U.S.

... movies, which are notorious for their feel-good stories focused on strong family values, hope, and love. In mid-November 2017, the Hallmark Channel was the third most-watched network on cable television, averaging more than 2 million viewers per day; during this time, only ESPN and Fox News performed better. Ratings are growing fast among 18- to 49-year-old women, though men are tuning in, too, as reported by The Washington Post.  What's more, The Hallmark Channel and Hallmark Movies ...

The Community Well

... hand. Even birthday and bachelorette parties, occasions that typically revolve around drinking, are getting a healthy twist: some Ys are opting to celebrate at boutique gyms (albeit sometimes as a “pregame” for alcohol). While this may seem like a female-centric activity, Millennial men are actually more drawn to it than are their female counterparts; Cassandra finds that 50% of 19- to 35-year-old males, versus 30% of females of the same age, say they’re interested in having a party as part of a ...