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Macrotrends

Overboredom

... stimulating. Employers can attract and retain the best talent from this generation by offering ample opportunities to grown and learn.FREQUENCY OF SOCIAL MEDIA PLATFORM USAGEAbout half of Trendsetters use Snapchat, Instagram, and Facebook multiple times a day. Another quarter also say they use Twitter this much. Tumblr and Pinterest are used by about one in 10 Trendsetters at least once per day, indicating that these platforms are likely to gain popularity. Women are more likely than men to use Snapchat ...

Personal Best

... much further along when it comes to serving the needs of women. However, as men are eager for grooming products to better cater to their personal needs, and they’re challenge stereotypes of masculinity in ushering in a Malevolution, it's only a matter of time until this same level of grooming customization is available to them, too. Going forward, all personal care brands will need to consider offering customization in order to help consumers not only look but also feel their Personal Best. This ...

Culture Spotlight On The U.S.

... movies, which are notorious for their feel-good stories focused on strong family values, hope, and love. In mid-November 2017, the Hallmark Channel was the third most-watched network on cable television, averaging more than 2 million viewers per day; during this time, only ESPN and Fox News performed better. Ratings are growing fast among 18- to 49-year-old women, though men are tuning in, too, as reported by The Washington Post.  What's more, The Hallmark Channel and Hallmark Movies ...

Global Digital Trends

... mainstream after actress Alyssa Milano tweeted a statement asking women who had ever experienced sexual harassment or assault to tweet “me too.” Women and men all over the world began sharing the hashtag along with personal stories of sexual harassment, assault, and rape. The movement spanned different countries and cultures, resulting in the translation of the hashtag into different languages. In China, the hashtag was #WoYeShi. In Spanish speaking countries, it was #YoTambién. The hashtag was ...

Mind The Gap

... and girls the same way” is taking off as parents seek to Mind The Gap by instilling in children a keen awareness of gender issues and sensitivity in a mission to further feminism and equality overall.For young adults today, sexism is not a problem exclusive to the female gender but rather is a societal problem that must be acknowledged by both men and women. In recent years, parents of young children have made strides in the destruction of gender limitations and stereotypes through so-called ...

Race To Zero

... -friendly.Better Burger To honor International Earth Day, New Zealand-based chain Better Burger sold burgers in edible wrappers. The eco-friendly wrapper, made of potato starch and resulting in zero food packaging, was served on 500 burgers sold from the restaurant’s Mt Eden location between 11am and 1pm and purportedly tasted similar to a prawn cracker. Bulldog Bulldog, a British skincare brand for men, is offering its shower gel in a refill box, made of recycled cardboard, which contains the ...

WELLth Investors

... invest time in my physical wellness | I invest money in my physical wellness | I invest time in my mental wellness | I invest energy in my mental wellness | I invest money in my mental wellness | I invest time in my spiritual wellness | I invest energy in my spiritual wellness | I invest money in my spiritual wellness GENDER DIFFERENCES Women are more likely than men to invest both time and energy into their physical and mental wellness, though both genders are about equally likely to invest ...

Mind the Store

... district creates a literati-esque vibe by featuring the first Manhattan outpost of Toby’s Estate Coffee, a bookstore operated by the Strand, and a 1920s haberdashery display within the men’s store.LULULEMONLululemon, which opened its first store for men in New York City’s SoHo this winter, welcomes customers with cold-brewed coffee and offers conveniences like an on-site tailor who can hem pants or customize shorts with a customer’s preferred lining while he shops.THE APARTMENTLocated in New York ...

India's Missed Call

... a text or a voice message about offers and discounts. Missed callers can also support a cause by dialing a number and hanging up, much like signing a petition. Garnier Men published photo ads on Facebook asking visitors to click to make a missed call for a chance to meet Rajasthan Royals players and win match tickets or merchandise. Callers received an SMS with trivia questions allowing them to participate in the contest and a link to purchase products.Earlier this summer, Facebook introduced a ...

Gen Z Global Trends

... regard shopping as a social experience and are more confident when shopping with others (56%)—far higher than other generations—meaning brands will need to rethink their influencer strategies, welcoming more young men into the equation.  - CHINA: HI-TECH HOTBED - Zs in China (and their parents) favor toys with hi-tech elements and remote-control options that involve hand-brain coordination. Per a global toy news report, DJI, a world-famous brand of drones, is based in Shenzhen ...