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Macrotrends

Global Gaming Trends

... entertainment whenever they want to, from streaming movies on their tablets to scrolling through social media on their phones to downloading the latest best seller to their e-reader. In contrast to youth’s usual "I want what I want when I want it" mindset, appointment gaming is on the rise. App games that actually require players to stop what they’re doing and tune in at a specific time are taking off; the concept of a scheduled activity makes playing the game feel more like an experience rather than a ...

Set In (E)motion: The Guide to Gen Y Burnout

... knowledge rather than just turning on the TV to tune out her thoughts.I've been watching like a lot of good documentaries. I love good movies and stuff, but I realized I was watching a lot and not really retaining it. So I started to watch these documentaries and take notes. I try not to watch hours of stuff without it being a learning experience.RACHEL, 29, NYWe know that Ys are the self-betterment generation, a topic that Cassandra has explored in an entire dedicated report. Ys’ tendency towards self ...

Modern Love

... youth say it’s important that they and their partner have similar interests in at least one subject. In particular, nearly half say it’s important that they and their partner have similar tastes in movies and music, and about four in 10 think it’s important to have similar interests in terms of travel, cooking/food, and TV . They believe they can find potential partners with whom they have even the most niche subjects in common as technology provides a wider dating pool and lets them discover ...

The Hive Mind

... respective leader and fellow fans. However, these types of superfan collectives aren’t just limited to bonafide A-list pop stars, and they transcend different entertainment verticals. YouTubers (who are celebrities in their own right to their legions of subscribers and followers), gamers, and even entertainment entities like TV shows and movies have their own fandoms. If it’s proliferated via the internet, it probably has a fandom. After all, and as discussed at the beginning of this piece, the Internet ...

Global Music Trends

... will notice the music.Hip-hop/rap music and punk/emo music are increasing in popularity among young listeners around the world. The culture around these genres is also expanding to festivals, live events, TV shows and movies, art, and apparel, so being knowledgeable about not only the music but also the lifestyle around it is pertinent for brands.Although young consumers haven’t fully embraced VR, it’s being utilized often in music videos to provide a more immersive experience. Consider enhancing ...

Gaming The System

... during their childhood, reveled in opportunities to gamify their interactions with people and brands, and share the perception that if it didn’t negatively affect them as children, it’s probably safe for their own kids—much like parents of past generations destigmatized cartoons. Taking the concept even further, parents and experts see gaming as a step up from other forms of video entertainment, such as TV or movies. Rather than passively absorbing a story, video game players have to engage and ...

Z DNA

... parents watch many of the same TV shows and movies, listen to the same music, play the same games, use the same devices, and sport the same brands. They feel comfortable in an adult world because they can relate to older generations so easily. This feeling is also compounded by the rise in multigenerational households. Zs have a unique upbringing in that it’s not uncommon for their older Y siblings to have moved back home and for them to live under the same roof as their grandparents—1 in 10 children ...

DND (Do Not Distress)

... users select certain friends they want the app to contact, if they want to go to any movies, and which times they'd be available.Amigo The app Amigo seeks to alleviate the time spent going back-and-forth with friends trying to make social plans by handling the work for them. Users set up 10-15 contacts that they hang out with regularly and when they want to get together, they indicate the type of activity (e.g. lunch, coffee, go for a walk), choose which friends they want to hang out with, and ...

Membership Drive

... sanctioned mode of consumption. MoviePass is a Netflix-like program through which avid moviegoers pay monthly subscription fees—at varying levels ranging from two films a month to an unlimited number— to see multiple movies in participating theaters. Pricing varies depending on location.JOIN INHalf of youth, and even more Trendsetters (especially those in the U.S.), currently belong to membership programs or are interested in trying them. Young people want the convenience of paying a ...