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Macrotrends

Best Dressed

... without going through the process of shopping. Even brands that are non-endemic to the fashion and style space can encourage young people to embrace their personal aesthetic in ways that aren’t represented through clothing, such as music and home decor. Rather than brushing style off as a function of vanity or materialism, brands can support young people in their quest to better themselves by becoming their Best Dressed.BRAND IMPLICATIONSYoung people are focusing on quality over quantity when it comes ...

Pop Politics

... conversation topic, they’re now woven into casual conversation, positioning them on par with “safe” cultural topics like the musicians one is currently listening to or the books one is reading. Nonetheless, because many people are just as passionate about politics as they are music or literature, the conversational tenor can still be confrontational, making the topic sometimes delicate in mixed company. I believe pop culture affects how I view politics. If it weren't for Twitter, Facebook, etc., I wouldn't ...

Social (TV) Network

... large percentage of time streaming video (17%) and listening to music/audio (16%). UK youth spend the second largest portion of their media consumption time listening to music/audio (16%) and the third largest portion watching live TV (12%). Teen Zs spend significantly more time gaming and listening to music each week than Gen Ys, who spend more time than teen Zs watching TV live.Thinking about all the media you consume in a typical week, please tell us about what percentage of time you spend doing ...

R&R (Rest & Replay)

... entertainment consumption that boost their physical wellness (see Exertainment), they're also giving rise to new forms of entertainment that are particularly soothing and enhance their mental state. Well beyond relaxing music and ASMR (autonomous sensory meridian response) videos is a growing genre of content focused on simplicity as a stress relief. Just as coloring books became a global phenomenon in recent years for providing a much-needed tool to enhance one's mental wellbeing, new forms of ...

Retail 2.0: Shopping As A Live Event

... , which primarily exist to be photographed and shared. In fact, 68% of youth in the U.S. and 66% in the UK have attended or would like to attend a themed event/festival. This jumps to 87% among Trendsetters in the U.S. and 85% in the UK.It's only natural that the next phase of experiential shopping would be a blend of these trends: live events where shopping itself is one of the key drivers and where the lines are blurred between art and retail, music and commerce. While many of these events promote ...

Marketing Tips

... ). When relevant, brands should advertise in these spaces or partner with such services to create engaging content and experiences that reflect their ethos. Leading up to Valentine’s Day 2015, Starbucks teamed up with Match.com to host the world’s largest date. The service added a “Meet at Starbucks” feature to encourage users to get together for coffee, and participating cafes featured romantic music, menu specials, and photo props. Oscar Mayer released a dating app called Sizzl, which allows ...

The Shape Of Belonging: A Map To Modern Community

... venture outside of Perrysburg to the adjacent, larger city of Toledo to access locations that cater to his passion for arts and culture, such as the steel and glassworks museum, the amphitheater where he’s performed, and the park that hosts live music events—modern youth are inclined to form communities around their passion points and are willing to seek out places and groups outside of their immediate neighborhoods in order to find it (see Welcome To The Club). Additionally, Indigo ...

Side Buy Side

... have in regards to the events they attend, and this jumps to nearly 90% among U.S. Trendsetters. Other areas of influence include the restaurants which they frequent, the music they listen to, and their food and beverage purchases. As brands look to target youth today, make sure their friends are onboard, too.How much influence, if any, do your friend`s opinions have on your choices for each of the following?A Lot/Some Summary TV shows/movies | Restaurants | Events | Music | Electronics ...

Best of Digital Marketing

... favorable impact. Listening to music via headphones while walking down the street can be dangerous since wearers aren’t fully alert to the sounds of traffic around them. To solve this problem, VICE introduced Mutesic, an app that plays music and syncs with GPS to detect busy intersections, to Chinese audiences. When approaching dangerous areas, the service turns the music down for users to focus on ambient warning sounds, and then turns the music up again after they pass by. Earlier this year, Diageo ...

Show Your Emojins

... communications. Marketers could create sets of branded emojis for text message marketing, present information through strings of characters (as Bon Appétit did in creating an emoji recipe), or host contests and quizzes that enlist consumers to decode emoji messages. Given emojis’ mass appeal, there’s ample opportunity for brands to use the symbols outside of digital communications, too, whether in art, music videos, or even on products. We expect emojis to continue to pop up across cultural categories ...