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Macrotrends

Family Ties

... Parents are ensuring that quality family time persists amidst their busy lives and are updating what it means today. Technology, friends, and colleagues are constantly fighting for the attention of modern parents, making it harder than ever to have quality time with their immediate family. Even when working moms and dads come home to their children, they have emails, texts, and phone calls begging to be answered. They also have the real-time stream of news and social media with which to ...

Gender Flipping

... replicated one of the poses of American Apparel’s female models. The resulting image called attention to the pose’s inherent silliness and highlighted American Apparel’s reliance on blatant sexualization. FLIP THE NEWSThis Tumblr takes news articles that betray a definitive gender bias and subs in reverse genders to emphasize the difference in coverage of male and female figures. MEN-UPSIn 2011, photographer Rion Sabean created a photo calendar featuring men in traditional pin-up poses. The models posed ...

Brand Friends Forever

... sharing culture—the most relevant news, recommendations, and tips—and consistently inspiring and guiding them. They remember personal information about each customer—not only past purchases and preferences but also their birthdays and anniversaries. They’re good listeners and respond to recommendations, complaints, and praise. BFFs open up and tell stories about the history and people behind their brands and share their triumphs and challenges. In the past, customers would only speak to companies when ...

Peace Of Mind: The Guide To Gen Z Burnout

... cohort better able to compartmentalize and balance aspects of their lives; also, consider how, as students, much of their time is already scheduled. But as their lives become busier, the state of the world becomes more chaotic, people begin to demand more from them, and responsibilities pile on, this cohort is likely to feel the mental strain. Additionally, this cohort has grown up with exposure to the 24/7 news cycle, which has fostered a culture of fear and anxiety that affects their mental health ...

Good Vibes

... Youth regard kindness and compassion as social causes and want brands to advocate for such just as they do themselves.As young generations strive to make the world a better place, they are leading the charge in making it a kinder, more compassionate one. In response to the negativity dominating the news and their social feeds, there’s a newfound prioritization on demonstrating thoughtfulness with regard to others and creating a positive, uplifting culture overall. Youth today don’t regard ...

The Comment Box

... to remove anonymous comments from their sites. TAKING NOTES The success of the crowdsourced lyrics site Rap Genius popularized the idea of annotated content, and further demonstrated that users, when adequately invested, were willing to contribute and play by the rules. Atlantic Media’s online business site Quartz aims to apply this mentality to its news content. The site recently announced that it would permit users to leave annotations in the margins of pieces published on-site. Unlike the ...

Sport The Look

... good news for brands, which now have an opportunity to reach a broader range of young consumers because of fan fluidity. Young people are more casual and flexible about their fandom than in the past out of necessity; what it means to be a fan is shifting with the times. In the U.S., players are leaving teams and teams are leaving cities, while in the UK, every fan has their city’s club and a primary league to root for, meaning diehard loyalty is less of an option—and less relevant—than ...

Major Dads

... of popular men’s media brand Thrillist. The site, which bears some similarities to the bro-ish tone of Thrillist, is a mix of parenting advice and tips, relevant product reviews and recommendations, and news pertinent to the parenting spaceThe New York Times recently changed the name of its parenting section from Motherlode to Well Family as an acknowledgement that it needed a more inclusive moniker to reflect the diversity of modern parenting.Targeting “geek” dads who are into old school ...

No New Friends

... /university, socializing is feeling the effects of this change (see School Of [Work]Life). For Zs, who are less interested in attending college and thus miss out on the friendships made there, this workplace shift is good news. Along with meeting new friends through work, the majority of employed youth rely on work to provide their social lives: 57% of youth in the UK and 52% in the U.S. say that work is their primary place/form of socializing, and 54% of youth in the UK and 50% in the U.S. admit that if ...

Opportunity Knocks

... including Newport News, VA, Cincinnati, OH, and Overland Park, KS made the top 10. Young people are willing to move to places for specific opportunities that they wouldn’t have considered living in, otherwise—they’re not heading to NYC or LA because they’ve always dreamt of living in those cities, they’re moving to Madison, WI, Columbia, SC, or Bournemouth, England for the jobs available there. Some cities and states are even providing monetary incentives to encourage young adults to move there ...