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Macrotrends

Culture Spotlight On Mexico

... , there's a major movie-going contradiction in the country: domestic distribution isn't able to keep up with production, which means that many films made in Mexico aren't shown in its local theaters. The country's major chains are less willing to play new Mexican films when Hollywood movies comprise the biggest ticket sales; in 2017, the 20 top-grossing movies in Mexico were all American-made. Prominent Mexican filmmakers are seeking to change these circumstances, using their influence to help more ...

Risk Management

... to learn what to do and not do on social media, Zs have a leg up in that they’re already aware that their digital footprint is hard to erase or alter. In short, whereas Ys' circumstances encouraged them to be risk-takers, Zs' circumstances have set them up to want to play it safe.On the surface, Zs may seem politically and socially progressive. They’re open-minded and they value human rights just as much, if not more, than their Y counterparts. However, their version of protecting these values is ...

Marketing Tips

... brand through challenges. Ford’s Escape The Room To make the traditional test drive more exciting, Ford transformed it into a giant Escape the Room-style game. Teams of four hopped in a Ford Escape SUV and used the car’s technology to solve puzzles to get out of multiple rooms in a space in NYC. More than 1,000 fans signed up to play the game, selling out pre-registration in less than 24 hours. Smart Spotting Tapping into the popularity of Pokémon Go, auto brand Smart USA employed a similar ...

Fempowerment

... than half of Z girls think they should be able to play traditionally male sports, and as news headlines show, they’re speaking out against institutions that prevent this. Highly cognizant that their voice matters and that they have the power to make a difference, Zs are becoming the new face of feminism. BOYS INCLUDED I definitely consider myself a feminist because it’s advocating for basic human rights. MARTY, 17, OREfforts to achieve women’s rights have traditionally been led by women, for ...

Dual Intentions

... both an opportunity to play The Dating Game and a key source of Life Lessons, both of which are enticing young people to behold their love lives beyond the scope of romance to positive and negative consequence. Largely driving this motivational shift is young people’s unique approach to adulthood, through which they’re reevaluating longstanding priorities and milestone timelines (see The Path) as a result of dismal financial circumstances and heightened careerist tendencies. In many instances ...

Race To Zero

... causing the pain point or has the ability to fully alleviate it, will foster appreciation of the brand and lend itself to future interactions. - Zero Inefficient Time - Brands offer initiatives that diminish the pain of waiting in line. Disney Disney launched the Play Disney Parks app this summer, a portal to gaming that can only be played inside Disney theme parks. To diminish the struggle of waiting in line for rides and attractions, visitors can play games specific to the line they're in ...

What's In Store

... invite shoppers to get hands on and play with your products.Youth are continually in search of diversions from everyday, average experiences. Consider if your retail experience is immersive. Whether online or in-store, young shoppers enjoy escaping the everyday and being transported to somewhere special, even if only for a short time.Young people want to feel connected to the fabric of society IRL. Consider how to add more local flavor to your offering, helping customers feel more connected ...

Gen Z State Of Mind

... below, will be at play in practically everything they do in life, meaning brands must also reflect these attributes and attitudes in creating products, services, and marketing for them.EXPERIENCE > EDUCATIONThose who are unfamiliar with Generation Z, born between 1997-present, often believe this cohort closely resembles Gen Y, however, this is merely a misconception. Zs are significantly different than their direct predecessors, with distinct values, preferences, and behaviors that drive ...

Marketing Tips

... conceived, and what materials were used.Leesa Online mattress company Leesa opened a showroom in NYC’s SoHo neighborhood called the Dream Gallery where shoppers could test out beds while viewing art on display from the organization ArtLifting. The space encouraged shoppers to dream big while inducing a sense of calm in the creative space.  - 4. Promote play. - Stores today need to serve a variety of purposes, including functioning as spaces where people can explore, socialize, exercise, and fuel ...

There's No Place Like Home(town)

... unique. Entertainment, music, and CPG brands could call out shows most streamed, music most listened to, or products most purchased, all by locale, in targeted advertising or even physical retail concepts. Much in the same way that hyper-localized product curations drive consumer interest in a retail setting, calling out and playfully celebrating the fun idiosyncrasies specific to different states, cities, and towns will go far to play on the nostalgia youth feel and reinforce a consumer’s experience ...