159 results for '"retail"'
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Macrotrends

Gen Z Global Trends

... A snapshot of cultural trends impacting Gen Zs around the world. - AUSTRALIA: SARTORIAL SHIFT - Zs Down Under are defying gender norms; young males are the new trendsetters when it comes to style. According to the AMP Capital Shopping Centres’ annual Recommended Retail Practice Report, male Z shoppers are more fashion-focused than their female counterparts. Nearly half (46%) of male Zs say they're more interested in staying ahead of popular trends than female Zs (36%). They also ...

Home & Away Marketing Tips

... to the Unknown.” Audi tapped into shoppers at Seattle’s Amazon Go, Amazon’s frictionless retail location, offering participants the ability to take a “key box” from the store in order to test drive the Audi A6. Participants who volunteered their time encountered adventures such as personal concerts, mural paintings, and professional photo shoots, and had the chance to win large prizes such as helicopter rides, cheese-making classes, and even a trip to Germany to test drive the A6 on Germany’s ...

High Society

... types of foods grows among health-conscious modern youth.Journey FoodsChicago-based biotech CPG food startup Journey Foods offers a fruity, gummy “micro-food” snack: a fun yet nutritious treat that is packed with good-for-you ingredients. These gummy candy alternatives currently come in two formulas: Strawberry and Chia Seeds and Mango and Cayenne Spice, both of which retail for $8.95 for an 10-pack. While all consumers can purchase these gummies on Amazon or Journey Food’s site, the startup also ...

Over Stimulation

... choose from. Because modern youth are so overstimulated and are bombarded with ads, it's never been more important to hit the right consumer at the right time, rather than blanketing everyone with the same ad. Accordingly, anything brands can do to reduce the cacophony rather than add to it is a step in the right direction. If done right, hyper-local hyper-targeted ads are more likely to connect with consumers, as are personalized, curated experiences (see Future of Experiential Retail). Luxury ...

Global Betterment Trends

... increase. The plan wasn’t based on measuring out grams and ounces, but focused on less snacking and eating native produce that the country has been growing for generations. Familiarity of food and eating at home for family dinners was encouraged, and positive results seem to be slowly showing after four years. Brazil has seen an increase in healthy retail outlets as the Brazilian consumer wants healthier snack options with authentic ingredients. Brazil has also reached its lowest meat ...

The State Of The Sub/Urban

... furthering this effort and earn favor among young consumers for doing so. Helping to bring more nature to cities doesn't just mean sponsoring parks or green spaces for people to visit. Brands can incorporate nature into their retail environments to provide a place to escape the stress of city life and make their stores a sanctuary for city dwellers. Apple is increasingly taking this approach with new stores in Asia featuring indoor greenery and its first store in Thailand boasting a roof garden for its ...

Where There's A Will, There's Away

... that young people don't want to sacrifice spending on their brand. Young people are finding ways to have greater disposable income to put toward travel, adjusting their lifestyles to save money or finding ways to make more money for this purpose. Retail brands can help them have more funds at a given period of time by offering layaway programs, where they can pay in smaller installments. Young people value travel over other areas of their lives, as evidenced by their willingness to opt out of many ...

Eco Chic

... before they make a fast fashion purchase that wouldn’t have been a blip on their radar pre-recession. Fast fashion and its consequences—the chemicals released into the environment, the overflowing landfills, and the cost to workers like those who suffered from the Rana Plaza disaster in Dhaka—is fueling a global fashion revolution that emphasizes transparency in the retail cycle (see Clear Consciousness). But while consumer demand for sustainability and transparency has been growing for ...

Humanology

... , whether it’s humanlike chatbots or making a high-tech retail environment still feel humanlike.Modern youth are using tech that enhances their capabilities and knowledge. Brands can help young people discover ways tech can help them reach their full potential whether it be through the creation of said tech or through entertainment and marketing content. Young people struggle to feel an emotional connection to brands. For brands, it’s becoming increasingly important that their unique “human personality ...

School Of (Work)Life

... another, so, too, do many office workers today. Increasingly, large-scale employers offer affordable housing as a benefit, meaning that employees can live in the same community or even the same building for a reduced rate (see examples). In doing so, companies are taking the university concept of “living and learning communities” and offering “living and working communities”—and thereby producing neighborhoods that are largely centered around residents’ shared passions, such as tech, retail ...